I recently interviewed Jill Lublin, Author of Get Noticed. Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself, and this is one stop on her blog tour. Enjoy!
What are 3 tips you have for helping people overcome discomfort in a networking situation?
1. Be pleasant, friendly, and fun - most importantly be yourself. Just go out and be who you uniquely are - don’t put pressure on yourself.
2. You can start slow - chose a goal that is most comfortable for you even if it is just to attend one networking event a quarter or to just make one new connection a month.
3. Ask for help until you are comfortable approaching people yourself. Go to networking events with a friend and ask him or her to introduce you to the people they know. Connecting is addicting so once you get your feet wet, you’ll be on your way.
What’s the best method you’ve found for getting future clients to notice you?
I combine many different methods, but one of my favorites is just getting out there and making that old fashioned personal connection whether it be at a networking event or at one of my speaking engagements.
You talk a lot about forming networks in your book. How much of your business comes from networks you’ve joined?
It is really important to diversify and use many different methods for optimum results. But many of the groups I am a member of I have been with for so long that when someone comes to them looking for publicity or speaking referrals they immediately think of me. It is important in these networks to be very clear with the other members about what types of referrals you are looking for and don’t forget to ask them how you can help them as well.