The bulk of your marketing efforts these days should center around digital marketing. That includes a full spectrum of channels, including content marketing, email marketing, social media marketing, online advertising, and more.
The great thing about digital marketing is that it’s affordable. You don’t need deep pockets to be able to connect with your audience online.
It’s also highly trackable. You can find out, in real time, how a given marketing campaign is going, how many clicks your Facebook post got, and how many people are opening your emails.
The key is to diversify the types of marketing you do. Don’t put all your eggs in one basket. Spread out your efforts to maximize results. The posts here will help you get started or help you take your efforts to the next level.
You’ve created a high traffic website that attracts tons of visitors through paid ads, organic search as well as social media platforms. However, if you’re unable to convert them into paying customers, then all your efforts will go down the drain. Here are 4 ways to build a high converting landing page for your website.
Digital marketing is taking over these days, and a number of companies are opting for the different digital marketing methods for their business purpose. These methods are innovative, unique, cost effective and an excellent way to reach out to more people at a time.
With the advent of internet and technology, the various kinds of digital marketing programs are also becoming the star attraction to a number of people. However, there are certain basic concepts and rules related to all types of digital marketing programs which you should heed, and this would ensure that your marketing requirements are fulfilled, and you can prosper by virtue of it.
Social media marketing, email marketing, SEO management are all part of digital marketing which is very popular today and with little knowledge of the basics you can work them out for yourselves.
By the end of the month you want to see real results from your marketing budget.
It doesn’t matter if you are a business owner and you have worked on the marketing budget or if you are the head of a marketing team who must work within a budget decided from above – you need to make sure that you put your assets to good use, both money and people.
This is more difficult to do than it seems and it requires a lot of hard work and good planning. Still, it can be done and you can ensure that you are stretching your marketing budget as far as possible.
As a small business, you will be aware of the limitations you face within the business world. One of these is the fact that you are unlikely to have the finances or resources to have your own marketing team.
Digital marketing is a lengthy and time-consuming process, one which requires investment and continuous improvement. Unlike traditional marketing, the crux of digital marketing processes such as SEO and PPC are still unknown to many small business owners. Bigger companies often have the resources to have an in-house team of digital marketers to enable project cohesion.
There are countless benefits to be gained from seeking the help of a digital agency, so long as you know what is to be expected and how to form a lasting partnership that will benefit not only your business but theirs also.
Emails are still an incredibly powerful way to engage and convert prospects for your business. Ever evolving, there are new and exciting design trends that are emerging that are not only innovative but are revolutionising the world of email as we know it.
In order to appreciate the new design trends that the rest of 2017 will see, lets first take a look at what made a splash in 2016 which is now fuelling new insights and options for designing successful email marketing strategies.
Each business strives to grow and develop because even stagnation is a sure sign of failure. In order to achieve its goal, a company needs to constantly work on enlarging its client base, which means it has to use all available promotional tools and channels to reach as many new clients and stay in touch with the existing ones. How the problem of choosing the right advertising strategy is dealt with has a great effect on the overall performance of every company. But the question is: traditional vs digital: which is better?
Some companies prefer traditional marketing methods because they have been successful in the past. That’s why we still see print ads, billboards or flyers distributed all over the world, and TV and radio commercials are still going strong. On the other hand, new advertising methods are taking the world by storm, reaching a much greater number of people in much less time for much less money. They are all Internet-related and include web pages, blogs, social media platforms and every other way of promoting a business online.
Combining B2B marketing with FinTech services gives us a field of marketing that is both challenging and labor-intensive. Take, for example, when a company needs to buy 1,000 new delivery vans, where does it go? Of course, they would not go to Target or Best Buy. They will contact a vehicle manufacturing company that can deliver 1,000 vans within a stipulated time with the specifications. This is where one company is selling its product to another. The basic principles of sales and profit are the same as B2C marketing.
The moment this product is a finance service, like a debt relief plan or loan management program, the equations change. It becomes nearly impossible to sell a fully functioning business plan to potential buyers. Most companies, including startups and SMBs, require money to expand and start new projects. Most of them turn to banks and credit unions for loans. There is nothing wrong with that. The challenge for these businesses lies elsewhere.
There is no doubt any longer, or there really should not be, that ranking in Google search results is going to do your local business the world of good. Other search engines are available — Bing really is coming along brilliantly as a serious contender to Google domination of the search landscape.
Search engine optimization should be at the forefront of businesses’ marketing strategy and in today’s interconnected world there really is no excuse for this not being the case. That said, it can take time and effort to get this right … Right? Well, yes and no but it doesn’t have to be all work with little reward.
Got an online business? Excellent. But why are some of us successful at online sales while the rest are failing when it comes to sales? In this article, we explore the key traps you need to avoid if you want your business to grow online.
Many of us are sold the dream that opening an online store is the easiest, most affordable way to be successful at online sales. It’s simple enough to get started, and as long as you’ve got a product everyone wants, you’re going to make a fortune, right?
Unfortunately, as with any type of business, there are pitfalls that are all too easy to fall into. To make sure you’re not just another statistic, let’s take a look at the common reasons why some businesses succeed at selling online - and others fail.
There’s no doubt that marketing automation has been a cost-effective business strategy. A Nucleus Research study showed that marketing automation increases sales productivity by 14.5% and reduces marketing overhead by 12.2%. When it comes to email marketing, automated emails can reach up to 119% higher click rate than regular email blasts. This statistic is consistent with another study by Jupiter Research showing that relevant emails drive 18 times more revenue than broadcast emails.
All these numbers can give enough reasons for you to dedicate a portion of your budget to marketing automation, particularly on email. However, like any other things, too much of a good thing can bring you more harm than benefit. Marketing automation must be done with caution to avoid abuse.
The big question here: How will you know when it’s too much? I’ve listed down some key points to help you determine if you are on the verge of abusing marketing automation.
The competition among small businesses is high. So when opening a new business, you’ll have a long checklist of must-do tasks. In order to compete effectively, business owners need to be ready to give marketing all it takes.
Honestly, no matter how outstanding the product of a particular business is, without getting it into the view of the target customer, the organization will hardly make any profit. Marketing is a core part of any business operation. It can make the difference between a thriving business and a struggling one.
There are various forms of marketing available to businesses today. With the advent and advances in technology, the forms of marketing have also evolved over the years. Thus, identifying some of the best forms of marketing that suit your business is important for success.
The following are five low-budget marketing strategies that can help small businesses increase sales and generate referrals, ultimately helping you build your cash flow, while spending very little.
In this article, you will learn what a digital marketing plan is and how it can help your business? Also, how to make sure your website is helping your digital marketing.
Imagine ShimmerXYZ Studio is a salon known for chic haircuts and colorings. They know everything about hair, but feel lost when it comes to digital marketing. They have a website, but haven’t updated it in ages. They pay to run search ads, but don’t monitor them. They have social media, but only sign in occasionally. It’s no surprise that these tools haven’t been helping their business much.
Quick Tip: Setting goals, making a schedule, and assigning responsibilities are aspects of a digital marketing plan, which is like a roadmap to more effective marketing.