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The Battle of the Marketing Methods: Traditional vs Digital

Each business strives to grow and develop because even stagnation is a sure sign of failure. In order to achieve its goal, a company needs to constantly work on enlarging its client base, which means it has to use all available promotional tools and channels to reach as many new clients and stay in touch with the existing ones. How the problem of choosing the right advertising strategy is dealt with has a great effect on the overall performance of every company. But the question is: traditional vs digital: which is better?

Some companies prefer traditional marketing methods because they have been successful in the past. That’s why we still see print ads, billboards or flyers distributed all over the world, and TV and radio commercials are still going strong. On the other hand, new advertising methods are taking the world by storm, reaching a much greater number of people in much less time for much less money. They are all Internet-related and include web pages, blogs, social media platforms and every other way of promoting a business online.

The Battle of the Marketing Methods: Traditional vs Digital

Marketing Strategies for Leading FinTech B2B Services

Combining B2B marketing with FinTech services gives us a field of marketing that is both challenging and labor-intensive. Take, for example, when a company needs to buy 1,000 new delivery vans, where does it go? Of course, they would not go to Target or Best Buy. They will contact a vehicle manufacturing company that can deliver 1,000 vans within a stipulated time with the specifications. This is where one company is selling its product to another. The basic principles of sales and profit are the same as B2C marketing.

The moment this product is a finance service, like a debt relief plan or loan management program, the equations change. It becomes nearly impossible to sell a fully functioning business plan to potential buyers. Most companies, including startups and SMBs, require money to expand and start new projects. Most of them turn to banks and credit unions for loans. There is nothing wrong with that. The challenge for these businesses lies elsewhere.

Marketing Strategies for Leading FinTech B2B Services in 2017

The 80/20 Rule: How To Do 20% To Get 80% Of Results In Local SEO

There is no doubt any longer, or there really should not be, that ranking in Google search results is going to do your local business the world of good. Other search engines are available — Bing really is coming along brilliantly as a serious contender to Google domination of the search landscape.

Search engine optimization should be at the forefront of businesses’ marketing strategy and in today’s interconnected world there really is no excuse for this not being the case. That said, it can take time and effort to get this right … Right? Well, yes and no but it doesn’t have to be all work with little reward.

The 80/20 Rule: How To Do 20% To Get 80% Of Results In Local SEO

Why Is It That Some Businesses Are Successful At Online Sales While Others Fail?

Got an online business? Excellent. But why are some of us successful at online sales while the rest are failing when it comes to sales? In this article, we explore the key traps you need to avoid if you want your business to grow online.

Many of us are sold the dream that opening an online store is the easiest, most affordable way to be successful at online sales. It’s simple enough to get started, and as long as you’ve got a product everyone wants, you’re going to make a fortune, right?

Unfortunately, as with any type of business, there are pitfalls that are all too easy to fall into. To make sure you’re not just another statistic, let’s take a look at the common reasons why some businesses succeed at selling online – and others fail.

Why Is It That Some Businesses Are Successful At Online Sales While Others Fail?

5 Signs You’re Using Marketing Automation Too Much

There’s no doubt that marketing automation has been a cost-effective business strategy. A Nucleus Research study showed that marketing automation increases sales productivity by 14.5% and reduces marketing overhead by 12.2%. When it comes to email marketing, automated emails can reach up to 119% higher click rate than regular email blasts. This statistic is consistent with another study by Jupiter Research showing that relevant emails drive 18 times more revenue than broadcast emails.

All these numbers can give enough reasons for you to dedicate a portion of your budget to marketing automation, particularly on email. However, like any other things, too much of a good thing can bring you more harm than benefit. Marketing automation must be done with caution to avoid abuse.

The big question here: How will you know when it’s too much? I’ve listed down some key points to help you determine if you are on the verge of abusing marketing automation.

5 Signs You’re Using Marketing Automation Too Much

5 Low-Budget Marketing Strategies Every Startup Can Afford

The competition among small businesses is high. So when opening a new business, you’ll have a long checklist of must-do tasks. In order to compete effectively, business owners need to be ready to give marketing all it takes.

Honestly, no matter how outstanding the product of a particular business is, without getting it into the view of the target customer, the organization will hardly make any profit. Marketing is a core part of any business operation. It can make the difference between a thriving business and a struggling one.

There are various forms of marketing available to businesses today. With the advent and advances in technology, the forms of marketing have also evolved over the years. Thus, identifying some of the best forms of marketing that suit your business is important for success.

The following are five low-budget marketing strategies that can help small businesses increase sales and generate referrals, ultimately helping you build your cash flow, while spending very little.

5 Low-Budget Marketing Strategies Every Startup Can Afford

Quick Guide: How To Create Your Digital Marketing Plan

In this article, you will learn what a digital marketing plan is and how it can help your business? Also, how to make sure your website is helping your digital marketing.

Imagine ShimmerXYZ Studio is a salon known for chic haircuts and colorings. They know everything about hair, but feel lost when it comes to digital marketing. They have a website, but haven’t updated it in ages. They pay to run search ads, but don’t monitor them. They have social media, but only sign in occasionally. It’s no surprise that these tools haven’t been helping their business much.

Quick Tip: Setting goals, making a schedule, and assigning responsibilities are aspects of a digital marketing plan, which is like a roadmap to more effective marketing.

Quick Guide: How To Create Your Digital Marketing Plan

What Needs to Happen Before Your Website Launch

I know you’re excited to flip the “coming soon” page to the live site with a grand website launch. Your mouse is hovering over that publish button. WAIT! Before you go live there are a few things you need to happen.

These are things like:

  • Stellar Internet services
  • Testing usability
  • Content & social media strategy

You don’t want to ruin your attempt at building an online presence by starting off lackluster at your website launch. It’s hard to re-establish the brand if the first impression is negative. Therefore, you need to satisfy those needs.

What Needs to Happen before the Launch

The Benefits of Open Source CMS Software [Infographic]

Open source software powers some of the most powerful content management systems used by everyone from governments to e-commerce businesses. It has come a long way from being something that people tinkered with.

Joomla, Drupal, and WordPress all use open source software to power their frameworks and provide millions of users with easy-to-use content management systems for little to no cost. These content management systems prove that it’s possible to go open source with software and provide security, stability, and support at a level that matches, even beats, the closed source software providers.

Once upon a time, creating websites required coding experience and extensive knowledge of JavaScript, HTML, and CSS to get the results you wanted. The implementation of open source software for content management systems changed all of that.

How to Improve Your Online Presence

Search engine algorithms are changing constantly, upsetting long held notions of marketers every now and then – and keeping them on tenterhooks. What worked last year may not work now. You need to constantly tweak your strategy to make sure you are visible online and influencing consumer decisions without indulging in what search engines term ‘black hat’ tactics.

So how will you do that? Let’s break it down:

How to Improve Your Online Presence

5 Things Your Marketing Team Can Learn From the Internal Sales Department

Internal sales and marketing are two departments that must perform optimally for a company to successfully operate and be profitable. The two departments are responsible for a variety of different tasks, but are similar in scope and essence – both facilitate sales.

A marketing team’s efforts lie at the heart of the sales pipeline. Its primary goal is to help the internal sales department maximize profit and close sales deals. Setting the stage for the sales team, the marketing team is responsible for familiarizing the customer with the products or services using various mediums like PR, advertising, or events. Engaging and generating leads with content such as blogs, newsletters, infographics, and videos is the marketing team’s responsibility as it plays an essential role in bringing customers in.

5 Things Your Marketing Team Can Learn From the Internal Sales Department

Internet Marketing Lead Generation Ecosystem [Infographic]

One of the world’s biggest tech companies likes to say that its technology “just works,” but the truth is there’s still an extremely complicated program behind each of those apps on our phones. That means someone spends hours writing those programs, making sure every bit of information is accounted for and integrated into the final product. It’s the same way with an Internet marketing lead generation system, in which dozens of individual elements need to be woven together into a cohesive whole. But without a plan, that can be difficult to do.

That’s why we at Straight North developed the following infographic to serve as a kind of road map for building an internet marketing lead generation campaign. After studying many successful lead generation campaigns, we’ve been able to identify all of the crucial elements that make up a successful campaign — and how they all fit together. Building a campaign without any of these elements may mean it won’t function as well as it should, and force you to start from scratch. Whether you’re building a lead generation campaign from the ground up or optimizing your current campaign, this flowchart will give you the best idea of what needs to be included and how to assemble the elements into a campaign that will “just work” for you.

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