Doing business has changed since the appearance of the internet, and in order to increase revenue through marketing, every company needs to know how the world of digital advertising works. Digital marketing is not exactly new, but it goes through constant shifts and changes that you must follow up on if you want to build a successful campaign strategy. Digital marketing stats like these can help you understand where to put your attention.
The guys from serpwatch.io seem to know a lot about search engine optimization and digital marketing in general, and they prepared an amazing infographic on this subject which you can check out below this text.
Every company’s strategy should be based on Google’s algorithms since this search engine is responsible for around 94% of all organic traffic. Being on the first page of Google is of utmost importance, as 75% of people don’t even bother to go to the second page.
Social media also plays a big role in all digital marketing campaigns. Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest are great places for advertisement. Namely, 88% of businesses that have more than 100 employees use Twitter in their marketing campaigns. Google recognizes LinkedIn fully, as the website has a maximum domain rating of 100.
While marketing has moved to social media to an extent, email marketing is still alive and kicking. In order to have a great response rate, experts suggest that you should personalize your emails. The response rate is best with emails that have around 200 words. Studies have shown that the highest open rates come between 10 and 11 in the morning, and that the best day for sending emails is Tuesday.
Paid advertising works as well since around two-thirds of all users click on these ads when searching to buy items online.
Digital marketing is not as simple as it once was. There are a lot of things that a company needs to think about before finalizing their strategy. This is why around 42% of companies hire content strategists and other specialists to do this work for them.
If you would like to know more interesting digital marketing stats like these, you can find them in the infographic below. Enjoy!