Content is indeed still king, and having a powerful content marketing strategy can make a significant impact on business growth and success. Content can increase consumer trust, confidence to buy, as well as extend your brand’s online visibility and reach.
Developing actionable and authoritative content is one of the best long-term business strategies. “Inbound marketing strategies, like SEO and social media marketing, are effective in producing a slow build of results, but for my money, there’s no better long-term strategy than content marketing,” Jayson DeMers explained in an Inc. article.
Content marketing is also versatile. From email marketing to social media, content encompasses nearly every aspect of a business. How do you develop a content marketing strategy that increases online visibility and reach? The following five hacks will get you started.
1. Get Organized With A Content Editorial Calendar
The first step to any powerful content marketing strategy is getting highly organized. This is where the content editorial calendar becomes an asset. Your editorial calendar serves as your road map to increased online visibility and reach.
A few important editorial calendar questions to ask are:
- Who am I creating content for?
- What does my audience want to learn about, or need answers for?
- What are my keywords?
- Who’s responsible for creating the content?
- What type of content am I creating (evergreen content, white paper, blog, guest blog)?
- What are the publishing dates?
- Where is the content getting published?
- How will I promote the content (social media, video, influencer)?
- What is the call to action?
You should create a content calendar for about three months out, giving you a good base strategy. Once you have your editorial calendar set up, it’s time to get writing, or delegating writing tasks.
2. Know Your Audience Demographics
One of the most important questions you’ll be asking when developing your editorial calendar is, “Who am I creating content for?” This is essential to know, since you need to gear your content for each type of potential consumer (buyer persona).
For instance, if you know that one of your audience groups, or buyer personas is 20 to 25 years old new moms living in Texas, you can personalize some content for this demographic.
Another caveat to knowing your audience demographics is reach and delivering content to that specific audience faster. You can implement a WordPress Content Delivery Network (CDN) to increase online visibility and reach. This can have a serious impact on site traffic and conversions.
3. Utilize The Power Of Evergreen Content
Evergreen content is a valuable hack to integrate into your content marketing strategy. Why? It is timeless content that answers questions online users can reference forever.
There are, however, different avenues to take when utilizing evergreen content in your marketing strategy. One form of evergreen content should speak to potential customers, covering the awareness stage and increasing online visibility and reach.
The other type of evergreen content that is important to develop covers the evaluation stage. This is for potential customers still on the fence about your business, products, and/or services. It is also useful to keep current clients engaged as well, to increase client retention rates.
4. Have A Multi-Channel Content Strategy
Your audience gets information multiple places online, and your content should be everywhere they are. This makes having a multi-channel content strategy essential to increasing online visibility and reach.
For example, if you post a blog on your website, share it across multiple social media channels, as well as ask for influencers to link to your content via other publications and social media outlets. This increases the reach of that blog’s tentacles for generating leads and netting more conversions.
“In fact, 95% of marketers know what multichannel marketing is,” Stacey Rudolph of Business 2 Community said. “That is because developing integrated marketing strategy has been proven a critical element in effective marketing strategy.”
5. Make SEO A Priority
Search engine optimization is just as important as your content marketing efforts, and in today’s consumer market, the two should complement each other. Contrary to popular belief, optimizing your content with SEO tactics is a hack that is not too challenging.
Yes, keywords are still important, but not as much as they once were. For example, you should most certainly do keyword research, identifying keywords with a decent monthly search volume and low competition.
However, also be thinking about how to increase your online visibility and reach among mobile users. Integrating voice search and long-tail keywords into your content can be very beneficial to connect your business with your mobile audience.
Local SEO is another important optimization hack to use if you serve specific local communities. For instance, including location specific keywords in landing pages, articles, and social media posts.
Hack Your Way To Increased Online Visibility And Reach
There are plenty of hacks you can employ to reach more customers and improve Google search rankings. The above will definitely get you moving forward in a powerful way. From more website traffic to higher conversion rates, content marketing can help you achieve your short and long-term business goals.
Charles Dearing has a keen interest in the challenges, the nature of the world of marketing. That makes him a successful blogger and contributor to various marketing and business blogs. He is a content marketing specialist and social media manager as well.