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Why Companies Should Care About Virtual Reality in Marketing

Technological innovations continue to impact digital marketing, and perhaps one of the most intriguing tools to enter the landscape in the past few years is virtual reality (VR).

Virtual reality refers to an artificial, computer-generated environment that uses cutting-edge graphics, as well as audio and aural sensations, to help users feel as if they’re in a real world where they have the freedom to interact with – and sometimes manipulate – what’s around them. Most VR experiences are usually generated through the use of specialized headsets that fully immerse a person in the virtual world.

Although the use of VR in digital marketing has not yet taken off and gone mainstream, some brands are trying to experiment with this technology to create a more personalized and engaging experience for their customers; this makes sense considering the fact that it’s a technological device that’s expected to play a major role in the way business operate their product, according to Ohio University.

Why Companies Should Care About Virtual Reality in Marketing

The Marketing Genius of McDonald’s [Infographic]

McDonald’s is a global force to be reckoned with in the fast-food industry. While its nearly 37,000 locations are fewer than Subway’s 44,000+ locations, McDonald’s pulls in more than twice the revenue – $25 billion versus Subway’s $12 billion. This infographic is a timeline of important chapters in the McDonald’s story, particularly as it relates to the brand’s marketing genius.

Readers of the Marketing Eggspert blog, however, won’t be surprised to find we think the difference has as much to do with marketing as anything else.

If we had more space, our timeline would include retiring the original mascot, a rather frightening-looking man named “Speedee” with a hamburger-shaped head wearing a chef’s hat, and creating instead the instantly lovable Ronald McDonald (although the rise of anti-clown sentiment in recent years may keep him on the back burner). Then there’s the McDonald’s-Monopoly promotional game that has been hugely popular in the three decades since it was first introduced in 1987.

McDonald’s continues to crush it even after 70 years!

Thanks to Franchise Chatter for explaining further in this infographic on the marketing genius of McDonald’s.

Choosing the Right Influencer for Your Marketing Campaign [Infographic]

Have you ever seen popular figures on social media reach out to their followers about a new product or service that they enjoy? Whether these endorsements are natural or part of an advertising agreement, the results can be more effective than many other types of marketing. Think of it like an amped-up version of word-of-mouth advertising — as an example of this type of publicity. Just imagine how awesome it must be for authors to have their works featured on Oprah’s Book Club! Indeed, content promoted at the Oprah level is practically guaranteed to succeed.

Even if this degree of influence is beyond your reach (or inapplicable to your industry), there are plenty of other ways to take advantage of this powerful marketing tool. Before you reach out to a person who seems appropriate for your business, you must focus on choosing the right influencer. Consider which type of influencer is right for you, whether working with a smaller or larger influencer is best for your goals and exactly how viable this type of relationship will be for you. Choosing the right influencer will directly impact your campaign’s success. As the individual you work with will likely be in the same industry, you might even consider promoting each other’s content mutually to achieve the best possible results.

Either way, you’ll need to do your due diligence to ensure this content strategy is the best approach for your business. Download this white paper from CopyPress and Intellifluence for information on how to choose and gauge the perfect influencers for your marketing efforts as well as a few red flags indicating that it’s time to move on from an influencer relationship.

Why Your Business Needs Internet Marketing to Survive Today’s Competition

Running a business is not an easy thing, especially if you are a budding entrepreneur who is ready to risk time as well as money. Risking money and efforts is fine, but risking the things without any strategies or goals will be sheer foolishness. You need to keep pace with recent business trends. You need to be careful on selecting the right strategies for business promotions. It has to be remembered that businesses are developed upon various exciting tactics as well as strategies. Many entrepreneurs fail to put enough effort into building the right marketing strategy. As a result, such businesses cannot sustain in the longer race.

Why Does Your Business Need Internet Marketing to Survive in Today's Competition?

The Most Important B2B Digital Marketing Statistics [Infographic]

Here at Bubblegum Search we saw that it’s relatively easy to find statistics about B2C digital marketing trends, but much harder to find up-to-date B2B statistics.

So, we researched and collated some of the most important email, content, mobile, search and social marketing statistics, and created this infographic to help guide you towards a winning B2B digital marketing strategy.

Healthcare Marketing Stats Every Digital Marketer Must Know [Infographic]

With an increased number of patients becoming active online to find a solution to their healthcare related problems and queries, the healthcare industry cannot just neglect having an effective and robust digital marketing strategy. To help healthcare organizations determine the best online marketing strategy for their brand, here are a few digital stats every marketers needs to pay attention to. Have a look at this infographic, presented by MedicoReach, a leading healthcare marketing company based in Texas, USA. 

Advertising In The Digital Age: Social Media Marketing Tips For Small Businesses

There’s absolutely no reason why you shouldn’t belong to some form of social media platform in order to build a community and drive traffic to your website – which is exactly the whole point behind social media platforms. For small business owners, who may not have the budget to employ the expertise of a digital marketing agency, it’s always a great idea to have a few key social media marketing tips up their sleeves; specifically for advertising in the digital age.

Remember, although the whole point of owning a few pages on various social media pages is to drive traffic back to your website, it still remains a social activity where individuals connect. Thus, in order to connect with your fans successfully whilst advertising your brand, it’s important to keep the following digital marketing tips for small businesses in mind.

Advertising In The Digital Age: Social Media Marketing Tips For Small Businesses

Some of The Fundamental Aspects of Email Marketing That You May Not Know

Digital marketing is taking over these days, and a number of companies are opting for the different digital marketing methods for their business purpose. These methods are innovative, unique, cost effective and an excellent way to reach out to more people at a time.

With the advent of internet and technology, the various kinds of digital marketing programs are also becoming the star attraction to a number of people. However, there are certain basic concepts and rules related to all types of digital marketing programs which you should heed, and this would ensure that your marketing requirements are fulfilled, and you can prosper by virtue of it.

Social media marketing, email marketing, SEO management are all part of digital marketing which is very popular today and with little knowledge of the basics you can work them out for yourselves.

Some of The Fundamental Aspects of Email Marketing That You May Not Know

How to Stretch Your Marketing Budget

By the end of the month you want to see real results from your marketing budget.

It doesn’t matter if you are a business owner and you have worked on the marketing budget or if you are the head of a marketing team who must work within a budget decided from above – you need to make sure that you put your assets to good use, both money and people.

This is more difficult to do than it seems and it requires a lot of hard work and good planning. Still, it can be done and you can ensure that you are stretching your marketing budget as far as possible.

How to Stretch Your Marketing Budget

Why as a Small Business You Should Be Collaborating with a Digital Agency

As a small business, you will be aware of the limitations you face within the business world. One of these is the fact that you are unlikely to have the finances or resources to have your own marketing team.

Digital marketing is a lengthy and time-consuming process, one which requires investment and continuous improvement. Unlike traditional marketing, the crux of digital marketing processes such as SEO and PPC are still unknown to many small business owners. Bigger companies often have the resources to have an in-house team of digital marketers to enable project cohesion.

There are countless benefits to be gained from seeking the help of a digital agency, so long as you know what is to be expected and how to form a lasting partnership that will benefit not only your business but theirs also.

Why as a Small Business You Should Be Collaborating with a Digital Agency

Best Email Design Trends for Digital Marketing Success

Emails are still an incredibly powerful way to engage and convert prospects for your business. Ever evolving, there are new and exciting design trends that are emerging that are not only innovative but are revolutionising the world of email as we know it.

In order to appreciate the new design trends that the rest of 2017 will see, lets first take a look at what made a splash in 2016 which is now fuelling new insights and options for designing successful email marketing strategies.

Best Email Design Trends for Digital Marketing Success

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