skip to Main Content
5 Misconceptions That Will Hurt Your Digital Marketing Campaign

5 Misconceptions That Will Hurt Your Digital Marketing Campaign

Hype is sometimes a good thing. Marketers should know this because they are, after all, in the business of promotion. In that context, hype is something marketers will work hard to create, foster, and spread. But not all hype is good.

Every once in a while, the marketing industry gets taken over by an overblown piece of information that often turns out to be completely false. The marketers who manage to see through the hype might have a chance to avoid it. The ones who don’t might becomes its victim. Let’s see if we can save you from a few of these popular misconceptions.

Marketing Eggspert Round-Up: Affiliate Marketing

Marketing Eggspert Round-Up: Affiliate Marketing

Affiliate marketing is something that not everyone knows how to approach. This round-up of posts will help. They include how to use affiliate marketing for your ecommerce site, SEO, blog monetization, DIY marketing, a guide for beginners and lots more.

Digital Marketing KPIs You Should Be Tracking to Increase Sales

Forgetting to track your digital marketing KPIs is the first step towards failure. By reviewing your data analytics, you can spot your weak points and immediately perform the necessary improvements in your strategies. However, you can only do this if you know what to look at.

Read on to learn some of the most important KPIs you should monitor to measure the performance of your digital marketing strategies.

Why You Should Fit Your Marketing Strategy to Voice Search

In 2011, Apple introduced Siri through the launch of their brand new product iPhone 4. Siri is an intelligent digital assistant that is live and available on Apple’s operating systems (iOS, macOS, watchOS, and tvOS). Since 2011, several dominant brands such as Google, Microsoft, and Amazon have also started working on the newest technology, which will probably change the way marketing works forever.

These smart personal assistants are becoming even smarter, as most of them possess some form of AI intelligence. Their job is to optimize the user experience by being able to recognize, understand, and respond to different requests and tasks.

According to some studies published in 2014, Google has discovered that 41% of adults and 55% of teenagers in the US tend to consistently use the voice search features more than just once each day.

Why You Should Fit Your Marketing Strategy to Voice Search

Marketing Eggspert Round-Up: Goals & Resolutions

In this Marketing Eggspert Round-Up it’s all about goals and resolutions. Lots are made at the beginning of the year but how many resolutions are kept? Maybe if a realistic goal is set it’s more likely to happen. Read on to get some ideas on setting your goals and resolutions this year.

Marketing Eggspert Round-Up: Goals & Resolutions

Inbound Lead Generation Checklist [Infographic]

Technology has made the marketing landscape a lot more even for small and big businesses these days. However, it is still up to marketers to ensure that all fundamental elements of marketing and sales process are still strictly being followed.

Without a doubt, different platforms and tools help marketers to attract more and higher quality leads. Despite that, there are still important elements that marketers should be able to understand in order to ensure the effectiveness of their lead generation campaign.

If you’re planning to kick-off an inbound lead generation campaign soon, check out the infographic below from CJG Digital Marketing Philippines to see the checklist of things that you should use in order to maximize the results of your campaign.

Remove the Stress from Marketing Your Business in Three Easy Steps

Starting a new business can be stressful. Your to-do list continues to grow longer by leaps and bounds. It seems like you’ll never see the end of the slog and the stress monster is right on your heels and you can’t outrun it. Sometimes it feels like you just get one stressful thing settled and another flies up to hit you in the face.

Online marketing can be a blessing and a curse. It’s great for increasing your sales, but there are so many options out there. You may not even have implemented any marketing because you’ve been so overwhelmed by options. So what should you do?

Take a deep breath. Pour yourself a mug of tea. Put on some relaxing music and then read this article. By the time you are done, you’ll know three easy ways to remove the stress of marketing your business. These methods will surely be useful to you in the coming months, even after your business takes off and your income starts to come in.

Remove the Stress from Marketing Your Business in Three Easy Steps

10 Marketing Lessons From Apple [Infographic]

You want to make it big in business, don’t you? And one way of doing that is copying the experts. If it works for them, it will for you, right? If you believe this you’re on the right track.

You’ll agree Apple is a market leader. Did you know its business success results from more than just impressive technology? Building a dynamic company required marketing; otherwise, no one would have even noticed Apple. And today everyone knows the brand!

10 Marketing Lessons From Apple [Infographic]

Benefits of New Age Digital Marketing for Banking and Insurance Companies

In just a couple of years, kids born after the turn of the new millennium will enter our labour workforce. This is a generation that has never experienced the pre-internet era and their entry is likely to spur the growth of online banking, especially in emerging economies where the adoption of internet banking is still low. According to a Boston Consulting Group study, the number of online banking users in emerging economies like India is expected to rise from 45 million at present to breach the 150 million mark by 2020.

The paradigm shift in the way these new customers transact could pose a challenge to banking institutions and insurance companies that still rely on their reputation and offline network to establish their market presence. Here is a list of marketing challenges that these organizations might come to face over the next few years along with our ideas on how to overcome them.

Benefits of New Age Digital Marketing for Banking and Insurance Companies

Why Companies Should Care About Virtual Reality in Marketing

Technological innovations continue to impact digital marketing, and perhaps one of the most intriguing tools to enter the landscape in the past few years is virtual reality (VR).

Virtual reality refers to an artificial, computer-generated environment that uses cutting-edge graphics, as well as audio and aural sensations, to help users feel as if they’re in a real world where they have the freedom to interact with – and sometimes manipulate – what’s around them. Most VR experiences are usually generated through the use of specialized headsets that fully immerse a person in the virtual world.

Although the use of VR in digital marketing has not yet taken off and gone mainstream, some brands are trying to experiment with this technology to create a more personalized and engaging experience for their customers; this makes sense considering the fact that it’s a technological device that’s expected to play a major role in the way business operate their product, according to Ohio University.

Why Companies Should Care About Virtual Reality in Marketing

The Marketing Genius of McDonald’s [Infographic]

McDonald’s is a global force to be reckoned with in the fast-food industry. While its nearly 37,000 locations are fewer than Subway’s 44,000+ locations, McDonald’s pulls in more than twice the revenue – $25 billion versus Subway’s $12 billion. This infographic is a timeline of important chapters in the McDonald’s story.

Readers of the Marketing Eggspert blog, however, won’t be surprised to find we think the difference has as much to do with marketing as anything else.

If we had more space, our timeline would include retiring the original mascot, a rather frightening-looking man named “Speedee” with a hamburger-shaped head wearing a chef’s hat, and creating instead the instantly lovable Ronald McDonald (although the rise of anti-clown sentiment in recent years may keep him on the back burner). Then there’s the McDonald’s-Monopoly promotional game that has been hugely popular in the three decades since it was first introduced in 1987.

McDonald’s continues to crush it even after 70 years!

Thanks to Franchise Chatter for explaining further in this infographic.

Choosing the Right Influence Type for Your Marketing Campaign [Infographic]

Have you ever seen popular figures on social media reach out to their followers about a new product or service that they enjoy? Whether these endorsements are natural or part of an advertising agreement, the results can be more effective than many other types of marketing. Think of it like an amped-up version of word-of-mouth advertising — as an example of this type of publicity. Just imagine how awesome it must be for authors to have their works featured on Oprah’s Book Club! Indeed, content promoted at the Oprah level is practically guaranteed to succeed.

Even if this degree of influence is beyond your reach (or inapplicable to your industry), there are plenty of other ways to take advantage of this powerful marketing tool. Before you reach out to a person who seems appropriate for your business, consider which type of influencer is right for you, whether working with a smaller or larger influencer is best for your goals and exactly how viable this type of relationship will be for you. As the individual you work with will likely be in the same industry, you might even consider promoting each other’s content mutually to achieve the best possible results.

Either way, you’ll need to do your due diligence to ensure this content strategy is the best approach for your business. Download this white paper from CopyPress and Intellifluence for information on how to choose and gauge the perfect influencers for your marketing efforts as well as a few red flags indicating that it’s time to move on from an influencer relationship.

Back To Top