A New Year has arrived and new strategies are being considered. Especially marketing strategies for the new year. I’ve collated posts to help you decide what is, or isn’t, relevant to your business. From voice search, content marketing, mobile and web aps, digital marketing, social media, marketing trends to follow and more.
This Marketing Eggspert round-up looks at the marketing world of eBooks. Here are a collation of posts about how to create an eBook from start to finish, branding, making money with eBooks, free eBooks, mistakes to avoid, myths about writing them, how to make a living writing eBooks, a list of small business marketing eBooks and more.
Lead generation is very important in all business, small or large. This Marketing Eggsper round-up includes a collation of posts all about lead generation — using analytics, case studies, internet marketing ecosystem, welcome emails, tele-verification, social media tactics, closing web leads and more.
The digital world is a noisy place. People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things. Businesses are even more aggressive and competitive in targeting their online visitors with the use of various digital marketing strategies.
If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon.
Hype is sometimes a good thing. Digital marketing experts should know this because they are, after all, in the business of promotion through their digital marketing campaign efforts. In that context, hype is something marketers will work hard to create, foster, and spread. But not all hype is good.
Every once in a while, the marketing industry gets taken over by an overblown piece of information that often turns out to be completely false. The marketers who manage to see through the hype might have a chance to avoid it. The ones who don’t might becomes its victim. Let’s see if we can save you from a few of these popular misconceptions.
Forgetting to track your digital marketing KPIs is the first step towards failure. By reviewing your data analytics, you can spot your weak points and immediately perform the necessary improvements in your strategies. However, you can only do this if you know what to look at.
Read on to learn some of the most important KPIs you should monitor to measure the performance of your digital marketing strategies.
In 2011, Apple introduced Siri through the launch of their brand new product iPhone 4. Siri is an intelligent digital voice search assistant that is live and available on Apple’s operating systems (iOS, macOS, watchOS, and tvOS). Since 2011, several dominant brands such as Google, Microsoft, and Amazon have also started working on the newest technology, which will probably change the way marketing works forever.
These smart personal assistants are becoming even smarter, as most of them possess some form of AI intelligence. Their job is to optimize the user experience by being able to recognize, understand, and respond to different requests and tasks.
According to some studies published in 2014, Google has discovered that 41% of adults and 55% of teenagers in the US tend to consistently use the voice search features more than just once each day.