A New Year has arrived and new strategies are being considered. Especially marketing strategies for the new year. I’ve collated posts to help you decide what is, or isn’t, relevant to your business. From voice search, content marketing, mobile and web aps, digital marketing, social media, marketing trends to follow and more.
This Marketing Eggspert round-up looks at the marketing world of eBooks. Here are a collation of posts about how to create an eBook from start to finish, branding, making money with eBooks, free eBooks, mistakes to avoid, myths about writing them, how to make a living writing eBooks, a list of small business marketing eBooks and more.
Lead generation is very important in all business, small or large. This Marketing Eggsper round-up includes a collation of posts all about lead generation — using analytics, case studies, internet marketing ecosystem, welcome emails, tele-verification, social media tactics, closing web leads and more.
The digital world is a noisy place. People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things. Businesses are even more aggressive and competitive in targeting their online visitors with the use of various digital marketing strategies.
If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon.
Hype is sometimes a good thing. Digital marketing experts should know this because they are, after all, in the business of promotion through their digital marketing campaign efforts. In that context, hype is something marketers will work hard to create, foster, and spread. But not all hype is good.
Every once in a while, the marketing industry gets taken over by an overblown piece of information that often turns out to be completely false. The marketers who manage to see through the hype might have a chance to avoid it. The ones who don’t might becomes its victim. Let’s see if we can save you from a few of these popular misconceptions.
Forgetting to track your digital marketing KPIs is the first step towards failure. By reviewing your data analytics, you can spot your weak points and immediately perform the necessary improvements in your strategies. However, you can only do this if you know what to look at.
Read on to learn some of the most important KPIs you should monitor to measure the performance of your digital marketing strategies.
In 2011, Apple introduced Siri through the launch of their brand new product iPhone 4. Siri is an intelligent digital voice search assistant that is live and available on Apple’s operating systems (iOS, macOS, watchOS, and tvOS). Since 2011, several dominant brands such as Google, Microsoft, and Amazon have also started working on the newest technology, which will probably change the way marketing works forever.
These smart personal assistants are becoming even smarter, as most of them possess some form of AI intelligence. Their job is to optimize the user experience by being able to recognize, understand, and respond to different requests and tasks.
According to some studies published in 2014, Google has discovered that 41% of adults and 55% of teenagers in the US tend to consistently use the voice search features more than just once each day.
Technology has made the marketing landscape a lot more even for small and big businesses these days. However, it is still up to marketers to ensure that all fundamental elements of marketing, inbound lead generation, and sales processes are still strictly being followed.
Without a doubt, different platforms and tools help marketers to attract more and higher quality leads. Despite that, there are still important elements that marketers should be able to understand in order to ensure the effectiveness of their lead generation campaign.
If you’re planning to kick off an inbound lead generation campaign soon, check out the infographic below from CJG Digital Marketing Philippines to see the checklist of things that you should use in order to maximize the results of your campaign.
Starting a new business can be stressful. Your to-do list continues to grow longer by leaps and bounds. It seems like you’ll never see the end of the slog and the stress monster is right on your heels and you can’t outrun it. Sometimes it feels like you just get one stressful thing settled and another flies up to hit you in the face.
Online marketing can be a blessing and a curse. It’s great for increasing your sales, but there are so many options out there. You may not even have implemented any marketing because you’ve been so overwhelmed by options. So what should you do?
Take a deep breath. Pour yourself a mug of tea. Put on some relaxing music and then read this article. By the time you are done, you’ll know three easy ways to remove the stress from marketing your business. These methods will surely be useful to you in the coming months, even after your business takes off and your income starts to come in.