The growth in mobile device usage has changed the way we shop and this growth shows no signs of relenting. In the first quarter of 2015 smartphones accounted for 18% of e-commerce sales worldwide and this is a 56% increase on the same period in 2014. This will no doubt continue to grow.

So what does this all mean and how does it change the shopping environment? The availability of a convenient device means that online shopping is easier than ever. People can now shop while watching TV or doing just about anything else. Everything they need is at their finger tips 24 hours a day.

It is important to note that the increase in the use of mobile helps more than just e-commerce websites. It’s becoming increasingly common for shoppers to use their smartphone in-store, and this has a massive influence over whether a customer purchases a product. Retail stores need to take certain steps to incorporate mobile into their marketing plan. Little things like optimizing WIFI could help improve sales in-store. Find out more in this infographic from SnapParcel!

Author Bio:

Julian Carroll completed his Masters in Marketing and Management from University College Cork in 2000. After spending four years working in the marketing department of a multi-national in France, he returned to Ireland where he took up a position as a Senior Marketing Executive in the fast moving consumer goods industry. While in this position, he attained an MBA from the Henley Business School. Julian joined Snap Parcel as Marketing Manager in 2011.

SnapParcel, was established in 2011 and is a leading provider of parcel delivery services world-wide including third country services and a one-stop shop for all your parcel delivery needs.