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Why are Emotional Appeals missing in B2B Video Marketing?

Emotion is one of the most powerful drivers of purchasing decisions in the B2C world. Commercials make us laugh, cry, feel jealous or feel empowered. Video marketers suggest that if a consumer buys a product, it will make them more like the person in the ad. Or they say that a brand understands them, and that buying that product is the first step to happiness. Charity appeals play on compassion, and even mundane products such as detergents aim to evoke emotions by depicting stressed-out parents who enjoy the time-saving benefits of the product on display.

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Using Emotion in B2B Video Marketing

One of the cornerstones of video marketing is the Emotion, Logic, Emotion (ELE) marketing approach. This formula is quite simple. Marketers need to give people a reason to pay attention to a message — the first emotion — and then they take advantage of that attention to lay out the benefits of the product, appealing to logic. Finally, they evoke one last emotional response, and hopefully that response will inspire the viewer to follow through on the call to action.

The Five Tools You Need to Make a Landing Page Video on a Budget

If you use your website to sell or generate leads, a simple landing page video can be a great tool for boosting your conversion rate. According to a recent study, in fact, 73% of internet users are more likely to buy a product or service after watching a video that explains it. But even if you’re sold on trying video for your website, where do you start?

The Five Tools You Need to Make a Landing Page Video on a Budget

These five simple tools are all you need to start shooting.

1. A Tripod

Choosing a tripod isn’t nearly as fun as choosing a camera, and starting off with this unglamorious and utilitarian piece of equipment might feel like putting the cart before the horse. However, a decent and sturdy tripod is a fundamental piece of your video kit. Think of it this way – having a bad camera on a tripod can give you a decent shot, but hand-holding a good camera will leave you with shaky, amateur-looking footage. So beg, borrow, or steal a tripod for your shoot.

Video Marketing 101

Looking for something new to try to bring in customers? Consider video. The fact that people are watching  6 billion hours of videos each month  on YouTube tells you there’s something to it.

Words. Images. Sound. What Type of Infovores Are Your Customers?

Think about your own routines when it comes to getting information. Do you prefer to read blog posts? Listen to webinars? Watch video? Everyone has a different preference for how they consume content. By adding video to what you’re already offering (hopefully blogging and maybe podcasts), you’re able to reach a wider audience with your message.

Video marketing provides many opportunities for you to connect with potential customers:

  • By showing a person in the video, you’re humanizing your company.
  • There are no rules! Being  creative and funny  attracts people.
  • You provide the opportunity for viewers to share your video with others, expanding your market.
  • The  movement in a video  can draw attention and engage people longer.
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