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3 Reasons Why Facebook Video Advertising Crushes the Competition

Don’t get distracted by shiny platforms like Snapchat or put all your chips into VR. Your target audience is watching videos on Facebook, and if you want eyeballs on your advertisements, there’s no better place to invest. Here’s why:

1. Targeting

With 1.86 billion monthly active users (as of Dec 31, 2016), Facebook is the world’s largest social media platform. All those people opt to share their demographic information and interests with the site, allowing video advertisers to get extremely specific with who they target. This feature ensures that you are only spending your Facebook video advertising dollars on people who would be interested in buying your product.

And that’s just the beginning. Facebook allows advertisers to retarget users who have already seen your video once. These users have demonstrated an interest in your product or service, and you want them to see your content again and again until they make the decision to buy.

You can retarget in a whole variety of scenarios including:

  • Retarget your email list or segments of it with a specific offer on Facebook.
  • Retarget people who watched any of your past video ads, or engaged with your page.
  • Retarget website visitors or people who visited certain pages.

Did someone hit your main sales page but didn’t purchase?  Retarget them with ads that offer up a discount on your product, or gently remind them to finish their purchase.

2. Building Trust

Customers have become savvier, and are more likely to buy from people and businesses they trust.  Research has shown that multiple touchpoints are needed before someone purchases, and the bigger the sale, the more trust has to be built.

Targeting and retargeting allows you to get more prospects into your sales funnel, and move them through it faster.

3. Staying Power

People browsing Facebook don’t want to be taken away from Facebook when they click on something. And since video ads are embedded into Facebook users’ home feed, clicking “play” on your ad won’t cause an interruption. Instead, it enhances their Facebook experience, exposing them to content in which, thanks to retargeting technology, they have already shown interest. Facebook video ads allow you to build trust and rapport inside the Facebook environment, after which you can follow up with a specific offer to engaged viewers.

Video ads on Facebook work. They are targeted, trustworthy, and convenient for consumers. If you’d like to learn more about why and how to use Facebook video advertising, Memory Tree has created a useful infographic that’s a primer on Facebook video ads.

Top 10 Tips To Reduce Your Support Queries Using Video

The failure to resolve problems with your customers in a timely manner is one of the top two reasons for customer loss. Of course your customers are going to have problems over time – we all know that is a given. However, it is not all that easy to deal with those problems efficiently and successfully enough as your company grows, thanks to the restraints on budget and time.

One of the greatest abilities of video marketing is its ability to reduce support queries. You will find that through the use of effective videos you will not only be able to resolve your customer problems, but also save time and increase customer satisfaction.

The thing is, most human beings are stubborn and don’t like asking for help. What’s even worse is when they have to wait for that help that they have so begrudgingly asked for.

The great thing about video is that it’s a powerful learning tool, which combines both audio and visual elements so that it can engage different learning types. Another great thing is that it’s very easily accessible online.

Top 10 Tips To Reduce Your Support Queries Using Video

Top 10 Reasons Why Animated Videos Are Best For Your Marketing Strategy

Video, specifically animated videos, in this fast-paced digital age, is gaining a newfound sense of popularity. So, what makes it the numero uno platform out there where it comes to your social media strategy?

Believe it or not, but there is good scientific reason to validate the aforesaid statement. According to molecular biologist John Medina, one’s vision takes up half of our brain’s resources, and is the most dominant sense we have. In fact, a whopping 65 percent of people are visual learners and 90 percent of the information transmitted to the brain is visual. If that’s not enough to goad you to use more videos in your social media marketing campaign, here are a few interesting statistics that will surely make you think otherwise.

  • Statistic One – By including a video on your landing page, you can actually increase your video conversions by 80 percent.
  • Statistic Two – A third of all online activity is spent in watching video.
  • Statistic Three – YouTube users watch a whopping excess of three billion hours of video every month. Source: YouTube.

Top 10 Reasons Why Animated Videos Are Best For Your Marketing Strategy

Top 10 Ways To Rock Your Facebook Channel With Video

According to a study by Social Bakers, Facebook Videos are shared 157 percent more times than YouTube videos. If that’s not reason enough to make you want to rock that Facebook channel with some exemplary video content, you’re headed in the wrong direction.

Of course, Facebook is going to add value to your business, and in this day and age where there is absolutely too much information, creating great videos are one way of ensuring your audience doesn’t lose interest in what you are trying to tell them.

You surely must have noticed an increasing amount of videos on that newsfeed of yours, right? That’s because almost everyone out there is jumping onto the video bandwagon. However, not all of them will make it to that destination. If you want the right amount of traction to help get you where you wish to be, you have to ensure that you make use of only the very best Facebook marketing strategies.

Top 10 Ways To Rock Your Facebook Channel With Video

Top 10 Reasons Why Your Customers Love Video Marketing

Have you ever wondered how video marketing made it so big in today’s online marketing arena? If you could rewind time, you would come to see that you were in all probability one of the several million people out there who were thoroughly entertained by the rather humorous content that regularly did the rounds on YouTube in the good old days. If that wasn’t enough, along came music videos and the music industry as we knew it had changed forever. The fact is: your customers love video marketing, and you need to embrace this fact.

Comedy and music are not the only things selling out there – it’s business in general that has profited enormously over the years thanks to the use of video marketing. So, what sets video marketing apart from the other channels of marketing? What are the reasons customers look at video as being the choice au naturel where it comes to promoting their products? Let’s take a look at why your customers love video marketing.

Top 10 Reasons Why Your Customers Love Video Marketing

4 Types of Content Every Small Business Website Needs

Sometimes it’s difficult to understand how all the possible content should fit together. So I’ve put together a quick framework I use when developing my content.

1. Content to Inspire

Show your audience how much better their lives could be if they solved the problem your products or services solve. Videos are a great way to do this. Make it entertaining, not salesy, to draw prospects further into your funnel.

4 Types of Content Every Small Business Website Needs

A Quick Guide to Building Effective Video Marketing Campaigns

Online video marketing can offer many benefits to businesses of all sizes; whether it be a YouTube ad or a promotional video for your website, if you get it right, you can reach thousands of people as well as get them interested in your product.

The amount of people that routinely watch videos online is staggering, and increasing yearly, so using video marketing is one of the most efficient ways to engage with people without having to spend a lot of money on TV advertising.

However, it is not as simple as aiming to sell your product via video, there’s a right way, and there’s a wrong way. Here is a quick guide on how to build effective video marketing campaigns the right way.

A Quick Guide to Building Effective Video Marketing Campaigns

How To Effectively Use Videos In Your Marketing Mix

Video is increasingly becoming the go-to medium for people to satisfy their information and entertainment needs. A recent study found 72% of B2B marketers use YouTube and by 2017, video is expected to account for 69% of all consumer internet traffic. Why? Video is more compelling than text and, as humans, we use our eyes to understand our world. With a variety of video channels, from YouTube to Vine to Vimeo, there are plenty of opportunities for small businesses to effectively use videos in their marketing mix.

When It Comes To Social Video, One Size Does Not Fit All

Why do some social videos go viral while others that are just as carefully and artfully crafted go unnoticed? Oh, but for the answer to that question, we would all be millionaires. There is an answer, though. It is doubtful that anyone knows the answer fully. But we all grok bits and pieces of it.


Even the creators of viral videos do not fully understand the magic of it. If they did, they would be able to repeat it every time. They can’t. And neither can you. That said, There is enough collected knowledge available so that you can produce more effective social videos for the purpose you need them to serve. Here are a few things to keep in mind:

Don’t Blow the Budget on Social Video Production

High-quality, high production value video is really hard to do. There is a good chance that you are not very good at it. If you spend a lot of money on high-end equipment, and a lot of time learning how to use it, the chances are excellent that you still will not be very good at it. 

Why are Emotional Appeals missing in B2B Video Marketing?

Emotion is one of the most powerful drivers of purchasing decisions in the B2C world. Commercials make us laugh, cry, feel jealous or feel empowered. Video marketers suggest that if a consumer buys a product, it will make them more like the person in the ad. Or they say that a brand understands them, and that buying that product is the first step to happiness. Charity appeals play on compassion, and even mundane products such as detergents aim to evoke emotions by depicting stressed-out parents who enjoy the time-saving benefits of the product on display.


Using Emotion in B2B Video Marketing

One of the cornerstones of video marketing is the Emotion, Logic, Emotion (ELE) marketing approach. This formula is quite simple. Marketers need to give people a reason to pay attention to a message — the first emotion — and then they take advantage of that attention to lay out the benefits of the product, appealing to logic. Finally, they evoke one last emotional response, and hopefully that response will inspire the viewer to follow through on the call to action.

The Five Tools You Need to Make a Landing Page Video on a Budget

If you use your website to sell or generate leads, a simple landing page video can be a great tool for boosting your conversion rate. According to a recent study, in fact, 73% of internet users are more likely to buy a product or service after watching a video that explains it. But even if you’re sold on trying video for your website, where do you start?

The Five Tools You Need to Make a Landing Page Video on a Budget

These five simple tools are all you need to start shooting.

1. A Tripod

Choosing a tripod isn’t nearly as fun as choosing a camera, and starting off with this unglamorious and utilitarian piece of equipment might feel like putting the cart before the horse. However, a decent and sturdy tripod is a fundamental piece of your video kit. Think of it this way – having a bad camera on a tripod can give you a decent shot, but hand-holding a good camera will leave you with shaky, amateur-looking footage. So beg, borrow, or steal a tripod for your shoot.

Video Marketing 101

Looking for something new to try to bring in customers? Consider video. The fact that people are watching  6 billion hours of videos each month  on YouTube tells you there’s something to it.

Words. Images. Sound. What Type of Infovores Are Your Customers?

Think about your own routines when it comes to getting information. Do you prefer to read blog posts? Listen to webinars? Watch video? Everyone has a different preference for how they consume content. By adding video to what you’re already offering (hopefully blogging and maybe podcasts), you’re able to reach a wider audience with your message.

Video marketing provides many opportunities for you to connect with potential customers:

  • By showing a person in the video, you’re humanizing your company.
  • There are no rules! Being  creative and funny  attracts people.
  • You provide the opportunity for viewers to share your video with others, expanding your market.
  • The  movement in a video  can draw attention and engage people longer.
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