Advertising and marketing go together like peanut butter and jelly. Today’s technology means that there are affordable digital advertising options that fit any size marketing budget.
Social media advertising is one easy way to target exactly the audience you’re trying to reach. Facebook, Instagram, LinkedIn, and Twitter all offer sponsored posts, visual ads, and more, and allow you to set your budget.
Search engine ads or pay-per-click ads also can be effective at ranking for highly-competitive keywords and attracting traffic to your site online.
Native ads and sponsored content don’t even look like advertising! Because they’re informative content, your audience may be more receptive to consuming them and clicking to your website.
Whatever ad option you choose, make sure to pay careful attention to and insights to ensure that you’re hitting the mark in reaching your intended audience. The great thing about today’s ad options is that it’s so easy to tweak the ad copy, audience, or image to get better results in real time.
According to ComScore, the average Internet user will see 1,707 banner adverts a month. That stacks up to a staggering 57 a day.
But tell me something:
When was the last time you clicked on one of these adverts?
When was the last time you clicked one of these adverts, and brought the product they were selling?
With the advent of the Internet, the corporate playing field is becoming more level, as small businesses now have access to advertising methods that were previously reserved for larger companies. Many small to medium-size enterprises (SMEs) have begun utilizing custom video production and distribution services to extend their business outreach to targeted audiences around the world. Even though quality video advertising services are becoming more obtainable to SMEs, there are still many hurdles that a small business owner has to overcome when undertaking a video production and distribution project. The following three tips should help any small business maximize the benefits of video production and advertising solutions:
1) Be Concise and Clear during Consultations What is the message that you’re trying to convey to the target audience? Do you want to highlight specific products or services? When participating in a consultation with a video production company it is imperative to provide answers to the aforementioned questions as clearly as possible. While you may not be in charge of the technical aspect of producing your video advertising, your goals and preferences will ultimately shape the finished product, so it is important to understand what you’re trying to accomplish before proceeding.
Today I read an article on Mashable about a company doing something truly innovative (it’s rarer than you’d think). The company, Solve Media, is replacing those annoying Captcha boxes with advertising.
But it’s not annoying advertising.
So instead of seeing this at the bottom of a form you’re filling out online:
You’d see something like this:
And I don’t know about you, but I’d much rather type in a brand slogan than erstwhile foregone. Half the time I get the Captcha text wrong and have to start over.
So you’ve told the reader what’s in it for them. You’ve included a great marketing offer. Now what?
You need a call to action. Something to stimulate your reader to get off his chair and call you or visit your website NOW. Without a call to action, he will put down your postcard/close your email and think he will come back to it later. At that point, you’ve likely lost him.