With the advent of the Internet, the corporate playing field is becoming more level, as small businesses now have access to advertising methods that were previously reserved for larger companies. Many small to medium-size enterprises (SMEs) have begun utilizing custom video production and distribution services to extend their business outreach to targeted audiences around the world. Even though quality video advertising services are becoming more obtainable to SMEs, there are still many hurdles that a small business owner has to overcome when undertaking a video production and distribution project. The following three tips should help any small business maximize the benefits of video production and advertising solutions:
1) Be Concise and Clear during Consultations What is the message that you’re trying to convey to the target audience? Do you want to highlight specific products or services? When participating in a consultation with a video production company it is imperative to provide answers to the aforementioned questions as clearly as possible. While you may not be in charge of the technical aspect of producing your video advertisements, your goals and preferences will ultimately shape the finished product, so it is important to understand what you’re trying to accomplish before proceeding.
Today I read an article on Mashable about a company doing something truly innovative (it’s rarer than you’d think). The company, Solve Media, is replacing those annoying Captcha boxes with advertising.
But it’s not annoying advertising.
So instead of seeing this at the bottom of a form you’re filling out online:
You’d see something like this:
And I don’t know about you, but I’d much rather type in a brand slogan than erstwhile foregone. Half the time I get the Captcha text wrong and have to start over.
Yet another fun toy from Dell! I first was introduced to the Dell Streak when I attended #DellCAP last year. It’s a touch device that is somewhere between a phone and a tablet. Its screen is 5 inches, so you get better viewing of videos, documents, websites, than you do an iPhone or Droid, but it’s a bit bulky for a phone, at least in my mind.
I took the Streak to Europe, where I was pleased to find out it was unlocked, and I could use my European SIM cards. The Dell site sells the Streak unlocked, but if you want to use 3G, you need to have an AT&T account. At any rate, the few times I used it to make calls, I decided it would have been easier with a bluetooth headset.