With the advent of the Internet, the corporate playing field is becoming more level, as small businesses now have access to advertising methods that were previously reserved for larger companies. Many small to medium-size enterprises (SMEs) have begun utilizing custom video production and distribution services to extend their business outreach to targeted audiences around the world. Even though quality video advertising services are becoming more obtainable to SMEs, there are still many hurdles that a small business owner has to overcome when undertaking a video production and distribution project. The following three tips should help any small business maximize the benefits of video production and advertising solutions:
1) Be Concise and Clear during Consultations What is the message that you’re trying to convey to the target audience? Do you want to highlight specific products or services? When participating in a consultation with a video production company it is imperative to provide answers to the aforementioned questions as clearly as possible. While you may not be in charge of the technical aspect of producing your video advertising, your goals and preferences will ultimately shape the finished product, so it is important to understand what you’re trying to accomplish before proceeding.
Today I read an article on Mashable about a company doing something truly innovative (it’s rarer than you’d think). The company, Solve Media, is replacing those annoying Captcha boxes with advertising.
But it’s not annoying advertising.
So instead of seeing this at the bottom of a form you’re filling out online:
You’d see something like this:
And I don’t know about you, but I’d much rather type in a brand slogan than erstwhile foregone. Half the time I get the Captcha text wrong and have to start over.
- “Call now and we’ll throw in an extra Ginsu knife absolutely free!”
- “Act now! Quantities are limited!”
- “Discount good through January 30.”
- “100% money-back guarantee for 30 days.”
Stimulate Your Readers to Take Action
You need a call to action. Something to stimulate your reader to get off his chair and call you or visit your website NOW. Without a call to action, he will put down your postcard/close your email and think he will come back to it later. At that point, you’ve likely lost him.
My pick this week for advertising that works is McDonald’s. First, let me stress how vehemently I have detested McDonald’s for years. I just don’t like their food. I hadn’t stepped into one in probably 10 years, but I have a 2 year old who likes Shrek, so I recently broke that boycott. I say all this to show you how good this advertising campaign is: it got me to go to McDonald’s.
On my AOL Instant Messenger bar is a little box that runs ads. Typically, I ignore it. But one day there was an ad for Mickey D’s for its Chilled Out Lounge.Ã¢â‚¬ I liked the font, so I moused over it to see what it was about. A coupon for a free vanilla iced coffee appeared. Aside from the fact I have had vicious cravings for iced coffee as of late, I was pulled in by the giveaway of something of value. I clicked.
A website popped up that showed a loungey room filled with mod furniture and mod people looking beautiful and detached. The concept, I believe, was that you could interact with the people by clicking on some (not all) and seeing a talk bubble pop up. I actually was turned off by this. The people didn’t say anything important, and the interactive factor somehow missed the mark. However, there was a link for my free coupon for an iced coffee! And cleverly, you could email it to a friend. One feature I did like is that if you pushed the spacebar, it would appear to your boss that you were working on an important spreadsheet. But it’s not like there was enough on the site to actually warrant hiding the 3 seconds spent there from your boss.