The world of marketing is exciting. The job of a marketing firm is to make a product, brand, or service, irresistible to the general public. If a marketing team is marketing a widget, they want to make their widget look better, sound better, and appear more of a value, than any other widget on the market.
Marketing teams are creative. They push the line. They look for the new, unusual, and untapped method that will get their widget noticed. Their creations are unique and exciting, But, are they legal? Sometimes there is a fine line determining what is and is not legal regarding the marketing of your widget. Crossing that line, even inadvertently, results in unlawful advertising suits, loss of money, and a bruised reputation. This is something marketing firms want to avoid at all cost.
The law is an ever-changing field. It takes a skilled attorney with experience in the world of advertising laws to ensure your marketing plans are legal. You need a partnership with a legal expert to prevent you from making mistakes.