10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site
Setting up your own online business is easy, profiting from it, not so much. Traffic means nothing if visitors do not sign up, subscribe, buy or complete the action you want them to. With limited conversion, all your investment in advertising will go down the drain.
The success of any eCommerce venture boils down to one metric, conversion rate. It is the measure of your business’s profitability. To convert visitors into customers, you need a Conversion Rate Optimization campaign, but every decision you make is crucial. Embark on an uneducated campaign based on gut feeling and guesswork, and you stand to lose sales and revenue.
Here are some optimization pointers guaranteed to increase the conversion rate of your eCommerce site.
1. Earn visitors’ trust
Your visitors want evidence of credibility. Adding the following to your site should do the trick -
- Testimonials: Fun fact, your customers are better at selling your products and services than you are. Shoppers trust products that have been tested and green lighted by other shoppers.
- SSL certificate: Put up an SSL seal at your website especially on the check-out page. An SSL certificate may be pricey, but it is worth the investment.
- Mention the relevant press coverage, awards and certifications you have received.
- Provide more than one payment option. You stand to lose customers who do not find their preferred mode of payment.
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