LinkedIn is an online business networking platform with over 175 million users. It has a more formal tone compared to other social media channels and is used to showcase your professional skills. But in order to maximize the benefits this site has to offer, there are several common mistakes it’s best to avoid when doing LinkedIn marketing.
Social media consultants serve as the face and voice of the business in social networks. They run social media campaigns, improve engagement and loyalty with social media posts, and ultimately try to drive sales from social platforms.
Demand for social media specialists has grown tremendously in recent years. CNN has even ranked social media manager as one of the best jobs in America and predicted a 9 percent job growth over the next 10 years.
With thousands of companies hiring for social media related positions, you might be wondering whether it’s time to start a social media consulting business. In this article, we’ll break down how you can start your social media consulting business in 6 steps.
At the moment almost nobody takes a photograph without seeing it published on Facebook; many are those who, whenever they go somewhere worthy of note, register their presence electronically through a check-in. The enthusiasts of sharing give good days, good afternoons and even good nights via Twitter to their followers and friends daily.
It is impossible to forget that for an overwhelming majority, social networks represent leisure time: moments spent with friends, sharing of moods or exposing those holiday photographs (from envy to best friend). While more and more people are looking at social networks in a professional way, it seems to me that until we become something as serious like Facebook, Twitter or LinkedIn (just to name a few), there is still a long way to go.
Brands from all over the world are now turning to social media to build their online presence. Social media has provided a level ground for businesses of all shapes and sizes to advertise and communicate with their target audience directly. Virtually everyone is on social media now, and brands are leveraging this fact through excessive advertising on the platform.
In the middle of it all, the question of trust is getting lost somewhere in the haystack. Think about it: everyone is advertising, everyone is looking to build an online presence; there is brutal competition but where is the trust factor? Business transactions have always happened on the basis of trust. A customer will only stick to a brand if they trust it.
Social Media Marketing is Important for Offline Businesses Too
One might be forgiven for thinking that these platforms are only for those businesses that thrive online however that could not be further from the truth. When people enter your store and even before they enter the store, they’re likely searching details about the store online; they could be searching for information about opening hours, location, reviews and so on. Therefore it’s imperative that your store has a social media presence in some form.
Just a few years ago, social media used to be a mere fad to marketers. There was no real way of tracking results for any effort. Justifying the effectivity of campaigns and associating them with conversions was virtually unheard of. But today, it’s different. More and more businesses and organizations are turning to social media for obtaining meaningful insights and information about customers or prospects. Ready to supercharge your small business?
In particular, small businesses who used to rely on the guesswork of social media are now treating it more seriously as an income-generating channel that they can’t neglect. It has become an invaluable supplement to existing digital efforts in content optimization, pay-per-click advertising, and the like.
Today’s small business social media marketing boils down to how these startups leverage the platform to get their desired results.
It is truly amazing just how much we depend on social media in our everyday lives. If we want to learn how to fix a problem on our computer or make something DIY, we go to YouTube. If we want to find a place to eat, we turn to Yelp or Facebook. Moreover, one of the biggest names in this industry – Twitter, is no longer even considered to be social media, but a full-scale news medium. You even have heads of state and government officials giving their first responses to situations of global importance on this network.
Because of all this, social media managers are getting more prominent in the modern business world by the hour. Here are seven tips that could be particularly helpful to those who are just getting started in this industry.
Social networking is among the most popular online activities, which boasts high user engagement rates and offers growing mobile possibilities. Social network penetration across the globe goes on increasing. According to Statista, in 2017, 71% of Internet users were social network users. Marketing your small business on the social networking platform, Facebook, is of immense importance to your success. Facebook enables brands to connect with their fans directly, and that’s the reason why marketers put lots of effort into generating Facebook fans. Tens of millions of fans are following major companies such as Disney, Coca-Cola, and Nike on Facebook.
Radio and TV ads are a thing of the past. Millions of people have Internet access through their laptops, phones, or cyber cafes. In fact, we are truly living in the digital age right now. Facebook, Instagram, and Twitter have peaked in the past few years as social media platforms. As a result, marketers have left no stone unturned to promote their businesses on these platforms over the last few years. They have almost become saturated for this reason.
Although most marketers are promoting their business on numerous platforms, their main focus is Facebook. It’s true that Facebook has a large audience. However, there are many other great platforms with unique features for your business. Snapchat is the newest, and therefore growing, platform that represents a unique opportunity to increase your company’s community engagement, brand visibility, and loyalty over time.
A large majority of users on Snapchat are millennials (and even younger than that), but this is a prime audience to market to because they are the future’s consumers. That’s why it’s important to use Snapchat for your business with marketing techniques that will take your business to the next level.
Have you ever seen popular figures on social media reach out to their followers about a new product or service that they enjoy? Whether these endorsements are natural or part of an advertising agreement, the results can be more effective than many other types of marketing. Think of it like an amped-up version of word-of-mouth advertising — as an example of this type of publicity. Just imagine how awesome it must be for authors to have their works featured on Oprah’s Book Club! Indeed, content promoted at the Oprah level is practically guaranteed to succeed.
Even if this degree of influence is beyond your reach (or inapplicable to your industry), there are plenty of other ways to take advantage of this powerful marketing tool. Before you reach out to a person who seems appropriate for your business, you must focus on choosing the right influencer. Consider which type of influencer is right for you, whether working with a smaller or larger influencer is best for your goals and exactly how viable this type of relationship will be for you. Choosing the right influencer will directly impact your campaign’s success. As the individual you work with will likely be in the same industry, you might even consider promoting each other’s content mutually to achieve the best possible results.
Either way, you’ll need to do your due diligence to ensure this content strategy is the best approach for your business. Download this white paper from CopyPress and Intellifluence for information on how to choose and gauge the perfect influencers for your marketing efforts as well as a few red flags indicating that it’s time to move on from an influencer relationship.