If you follow my blog (and I understand there actually are a few of you who do), you hear me talk about Marketing 2.0. You heard it here first! I want to break it down into its most basic form so that you can better understand the importance it is playing in our world of ecommerce.
- First, it is interactive. No longer are we forced to sit on the couch and take our daily dose of advertising. We now can jump in the television (or computer) and change the color of the background, choose what pose the personality takes, and tell them how we like to get our messages. More or less.
Take YouTube, for example. What started out as a way for teenagers to post inane videos of skateboarding falls has turned into the single biggest factor affecting media today. Yes, there are still the ‘idiot videos,’ but now they’re mixed in with product spoofs (spoof or not, it got iPhone attention), commercials that are actually interesting, and now even political debates. What used to be solely for the tech-savvy consumer is now being wooed by major players like CNN.
YouTube works because it is interactive. Once you view a video you can share it with friends. That’s how a silly Transformers rap has been viewed over 510,000 times!
- Marketing 2.0 is a conversation between consumers and companies. Since we have all but removed commercials from our television viewing repertoire thanks to Tivo, companies have to find new ways to reach their audience. That means they have to ask consumers what they want. They’re listening for once!