skip to Main Content
LinkedIn

9 Great Tips to Improve LinkedIn Leads

As the social media craze continues to grow every day, businesses and individuals are finding innovative and novel ways of driving awareness and generating leads through exploiting the available social media platforms. If a business or an individual is looking…
Facebook Chatbots

How Facebook Chatbots Can Make Your Life Easier [Infographic]

So you always wanted your own army of robots but you ended up in digital marketing instead? Don’t give up hope! The next generation of bots are here, and they’re perfect for the marketing pro who wants to get the most out of social media. Specifically, the Facebook chatbot is here, and it’s quietly taking over Messenger. There are already an incredible 300,000 chatbots on Facebook’s messaging service, serving well over a billion Messenger users. Isn’t it about time you built and trained your own?

Instagram Marketing Icon

Marketing Eggspert Round-up: Instagram Marketing Revisited

We had an Instagram Marketing round-up on the Marketing Eggspert blog last year but as it has fast become the in-thing to use Instagram to market your business I thought I would find far more posts to share with you. So here you go … why Instagram is more important than Facebook as marketing channel, how to use Instagram stories, influencer marketing on Insta, lead generation tactics, making your time more efficient on Instagram, mistakes with video on Insta, grow your business using Instagram Marketing and lots more.

Instagram

Why Is Instagram Becoming a More Valuable Marketing Channel Than Facebook?

One of the most widely used social networks, Facebook, continues to lose popularity among American teenagers and young people. According to eMarketer, a company that specializes in marketing research, in 2018 in the US, the number of Facebook users aged 18 to 24 years decreased by 5,8%. For teenagers 12-17 years old it is expected that the registration rate will be less than 50% of representatives of this age group. This trend will continue in 2019-2020, experts suggest.

Last year, Time Magazine conducted a survey of young people and found out that they don’t want to waste time on scrolling monotonous Facebook feed and prefer more dynamic alternatives – Twitter, Snapchat, and Instagram.

So, why are young people replacing Facebook with Instagram? This is a very important question for brands because this social group is most active when it comes to online shopping.

Back To Top