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Small Business

Take the 4-Week Micropreneur Challenge to Bring Your Small Business to the Next Level

Originally published on Allbusiness.com.

Since January, I’ve been hooked on monthly exercise challenges. I’ve done yoga. Sit-ups. Push-ups. Now I’m working on planks.

The benefit is that I can see a difference in my body. None of the daily challenges take that long, but they have a positive cumulative effect.

I started wondering: what would a 4-week micropreneur challenge look like for small business owners (whom I call micropreneurs when they do everything, or close to it, in their businesses)?  Oddly enough, no one had created what I had in mind. So, ya know, I created one myself!

Amanda Webb Content Marketing

Marketing Eggspert Interview: Amanda Webb of Spiderworking

Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing.

Tell us who you are and what you do.

I’m Amanda Webb of Spiderworking, and I work with small businesses helping them combat the content gremlins. Those guys who sit on our shoulders and tell us that digital marketing is a waste of time. I show them how to battle those gremlins with content and digital marketing strategy.

I’m a trainer, consultant and compulsive content creator.

How To Foster A Lifelong Passion For Your Industry

How to Foster a Lifelong Passion for Your Industry

Originally posted on AllBusiness.

Look, I get it. Sometimes you’re sick to death of the industry your small business is in. It’s all you think about. It’s all you dream about. And yet, unless you plan on shutting down your business and doing something completely different, you’re kinda stuck with it.

The best you can do is figure out how to reignite that passion for your industry that you once felt.

It’s a bit like a relationship: In the early days, you couldn’t get enough of it. You worked day and night because you wanted to immerse yourself in this thing. But over time, your lust for your industry has waned, and sometimes it’s all you can do to go to work in the morning.

But, just like good marriage counseling, I’m going to give you some suggestions for how you can get excited about the field that you work in, even if you’ve been in it for eons.

Small Business

Losing Focus in Your Small Business—It’s Not Always a Bad Thing

Originally Posted on AllBusiness.

If you lived during the time of Christopher Columbus, veering off course when sailing across the uncharted seas could have serious negative consequences—or it could have led you to amazing new discoveries. But when you veer away from what should be the aim of your small business and lose focus, it can make it harder to reach your original goals and cause you to lose sight of the original mission you had for your company.

And yet, losing focus has happened to us all at one point or another, hasn’t it? I know it has for me—at times I’ve had my attention stolen by things that didn’t serve the greater good of my marketing business.

Maybe I took on a client in an industry that required more research and work than the core industries we focus on. Or maybe I decided to start doing more public speaking, even though it made me uncomfortable and didn’t really bring me new business.

The History of Female CEOs of Fortune 500 Companies

Only 60 women throughout history have shattered the ultimate glass ceiling and ran the boardroom of a Fortune 500 company. Think about that, that number is telling.  If you crunch the numbers that less than an average of two-percent.  It has gotten slightly better in modern times, but the number is still way too long.  Today, only 6.4% of Fortune 500 corporations are run by female CEOs.

To provide some further insight into this, KDM Engineering recently examined every female-run fortune 500 company since 1972. While the current percentage of female CEOs in leadership positions is on an upward projection, it’s still low. The company behind the data, KDM engineering is run by a female, African American CEO and had a lot of passion behind raising awareness for this issue.

Productivity Tools

Marketing Eggspert Round-Up: Productivity Tools

This week’s Marketing Eggspert round-up concentrates on Productivity Tools to improve your online life. It includes posts on small business hacks, lists of productivity tools, employee productivity, marketing, SEO hacks, time management, email productivity tools and more.

The Top 200 Startups Around the World

Kempler industries recently analyzed the top 200 startups around the world using live data from Startup Ranking. The goal of the analysis was to have a better understanding of what types of businesses are trending worldwide and which countries produce the most startups.

They then segmented the top 200 startups into 19 different categories based on what they allow end-users to accomplish. These categories include transportation, search, buying selling, finding, and publishing, among others.

Business Resolutions for Egg Marketing 2018

Happy New Year!

Today is the first day of a blank slate. What will you make of it with your business?

blank slate for your business

For me, there’s always been something so symbolic about having a fresh start. It’s a great excuse to rethink where we want to take our businesses. When you’re chugging along the rest of the year, you rarely take the time to look up and consider whether you’re still moving in the direction you want to be, or whether that direction has shifted.

That’s why I make New Year’s Resolutions for my business.

(and hey, if you’re not feeling up to it this year, check out what I did last year: focused on just one goal for the entire year.)

The Top 10 Secrets of Running a Successful Business [Infographic]

Running a successful business is no easy matter. Most business owners will tell you that it can be a handful trying to keep in check the many moving parts that a business commonly has, and this makes the whole process of operating quite challenging and daunting. But with so many successful businesses out there, it’s obvious that there is a right path that you can take, which can make venturing into your own business one of the most rewarding decisions you’ve made.

It’s normal to be apprehensive of venturing into entrepreneurship, but when you are absolutely set on the idea of starting and running a business of your own, there are a few secrets that you can do with to get your started on the road to success.

Here are the top 10 secrets of running a successful business, as seen in this infographic by BrainBoxol.

Startup Tips From Bold Entrepreneurs: A Series of Interviews

Stories of wit and enduring grit like these provide startup tips from founders that took bold steps in the corporate world only to prove their mettle and carve a niche of their own, offering value-driven services and products for ultimate user experience. This interview series is conducted by Salesmate.io for the benefit of new entrepreneurs.

Startup Tips From Bold Entrepreneurs: A Series of Interviews

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