One day you might build up a reputation that precedes you, turning your company into a household name, but you’ll never make it there if you don’t thrive and expand — and you can’t thrive if no one knows about your business. That’s why bringing attention to your name and brand must be one of your core concerns as a small business owner. To make steady strides towards your goals, you need a sustainable marketing budget.
Part of this will involve simply doing an excellent job and impressing your customers, picking up recommendations in the process, but the bulk of it will stem from marketing. The first obstacle there is that good and varied marketing costs money — there’s only so much you can achieve without making a meaningful investment — which is where a sustainable marketing budget can help.