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Chinese New Year: 5 Signs From the Sheep to Achieve Email Marketing Success

According to the Chinese Zodiac, 2015 is the Year of the Sheep. So what does that mean? On the surface level, the Year of the Sheep represents a yin energy, harmonious co-existence and tranquility for individuals under the Sheep sign. But with a little bit of a closer eye, the Sheep can offer valuable lessons for email marketers as well.

From lucky numbers and colors to standard Sheep characteristics, this astrological year presents a significant opportunity for email marketers.

Chinese New Year: 5 Signs From the Sheep to Achieve Email Marketing Success

6 Tips to Optimize Your Marketing Emails

Not satisfied with your recent email campaigns? Too many prospects ignoring your emails? Effective emails will get people to take action to click, sign up, or buy, while ineffective ones will turn people off. Here are 6 tips to optimize your marketing emails.


1. Customize for better results

Choose a personal email for the sender rather than a generic address like “service” and send your message directly to the person you are contacting using his first name for example. Make sure the name of the signatory of the email is the same as that which appears as the sender. This personalization helps increase both the open rate of your email and also click through rates.

Most Anticipated Marketing Strategies for 2015

A few weeks ago I wrote about considerations to make while planning a marketing strategy. This week, it’s time to dig into some of the marketing strategies that’ll help you have a successful year.

Let’s make no bones about it. There are an overwhelming number of marketing strategies you can put in place in your business. From print and television advertising to focusing exclusively on marketing in the digital world, you have a range of options available.

How do you choose the right strategy for your business?

While you’re sifting through your customer data, think about what your customers want. What experience will they have when deciding whether to buy from you? Then, work backwards.

The marketing strategy you choose should answer your target customer’s need from start to finish in their purchase decision process.

With that in mind, there are some strategies that remain dominant in the market. That’s because they work.

Here are some of the most anticipated marketing strategies of 2015 that you will want to consider for your business.

The Email Marketing Hunger Games – A Battle to the Inbox

In the midst of the holiday season, email marketers are fighting a competitive battle against other promotional emails, the spam folder and the delete button – The Email Marketing Hunger Games.

In order to survive and make their way into the Inbox, email marketers must channel their inner Katnis Everdeen by using strategic tactics and playing to the desires of their customers – or else they risk getting lost in the spam folder and leaving the email marketing games early.

The Email Marketing Hunger Games – A Battle to the Inbox

In the spirit of the newly released The Hunger Games: Mockingjay, Campaigner has developed a few tips for email marketers to mirror Katniss and Peeta and emerge from the arena as a victor.

Effective Email Marketing For Financial Institutions

Marketing is an opportunity for banks, credit unions and other financial institutions to connect with their customers. And although the financial industry is restricted by regulations that often shape external communications, email marketing is a great resource for institutions to give their business personality and boost its bottom line.

Effective Email Marketing For Financial Institutions

Often neglected, marketing your institution through email is a great way to humanize your brand and connect with prospects and customers on a more personal level.

According to The Direct Marketing Association, the ROI index for email is five times higher than other direct-response marketing vehicles, and it returns $60 on each invested dollar. This is true with financial services. With high competition to get customer and services and products highly commodified, banks and other financial institutions must differentiate themselves by communicating value.

The Top Email Design Mistakes People Make

The entire process of setting up an email marketing campaign can be a delicate one that’s also often fraught with all sorts of potential mistakes. Some of these mistakes can be little, hard to notice things that lead to failure or much lower success metrics such as conversions, click-throughs and eyeballs and other mistakes could nearly doom your entire campaign.


The worst thing is that for many of the email marketing pitfalls that are out there, marketers who are committing them often aren’t even aware of what’s happening that’s making their email campaign go sour.

This is where the following “hit list” of the 5 biggest email marketing killers that ruin many marketing campaigns comes in handy. We’ve put together a list of the very worst and most insidious offenders that often screw up an otherwise great email campaign and just by going through them and at least making sure the following mistakes aren’t present in your campaign, you can go much further towards having some serious success with your subscribers.

Let’s get down to the 5 email design and implementation Killers (inspired by email management company Reachmail).

  1. Mr. Loud Colors

Mr. Loud Colors is the clown that shows up at the most crucial part of your email marketing campaign when you most need to get the positive attention of your audience with your message and ruins it by grabbing a different kind of attention. He’s so brightly, weirdly colored that your audience can’t pay attention to what you’re really trying to say.

Marketing with Style and A/B Split Testing

This is a guest post from Campaigner.


Just as a fashionista gets the latest trends off the runway, email marketers must evaluate a list of trends and content to deliver messages that achieve the highest possible click-through and conversion rates. Designers also conduct test shoots with models dressed in their designs before they hit the runway or the racks. An email marketer should consider the same approach. Campaigner’s A/B split testing tool allows for aspects of an email to undergo alterations subject line, offer details, imagery, call- to-action, etc. to be test shot on a small group before sending to a full target list. This allows for better clarity on what fits and what needs to go back to the drawing board.

How Your Email Marketing System Can Improve Your Business

When working online, building an active email list is very important. In fact, many businesspeople agree that email lists are where you will make most of your money. However, if you don’t yet have an email marketing system in place, here are 5 ways that implementing one can benefit your company:


1. Sending emails is less time consuming.

In many cases, designing and preparing an email to send to your email list will take just an hour or two. However, for some businesses, designing, preparing, and sending an email may simply take minutes of their time. With the fact that you can often replicate templates, preparing and sending emails to your list is even easier than ever ever.

2. Sending emails is less expensive.

Email marketing is great because it has a very low overhead cost. Since you don’t have to rely on hiring new employees, designers, or marketing analysts to create and send emails, you can use the money elsewhere. Sending emails is also much cheaper than paying for postal mail costs, printing, advertisement rates, and more.

Boost Your ROI With A Smarter Email Marketing Campaign

There is no arguing with the fact that email marketing is one of the most powerful return-generating tools in any marketer’s arsenal right now. Email provides a direct link from your business to your target customers, whenever and however you see fit. When used properly, the ROI from email marketing can be enormous, but when done incorrectly, a campaign can do more harm than good to your brand’s reputation. By focusing on creating a smarter email marketing campaign, you can make the changes needed to maximize your return while reducing the percentage of underperforming addresses on your mailing list.

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Here are four crucial ways in which you can boost your ROI through developing a smarter and more effective email marketing campaign:

1. Make Sure You’re Tracking Everything One of the most common mistakes that email marketers make is that they aren’t using their result-tracking capabilities to the full extent. In marketing, the more data you have on your consumers and their habits, the better. Tracking everything from who opens your messages to which links and images convert the best allows you to not only improve your future mailings, but also segment your list to better target your messages to your potential customers’ preferences.

Elevate Your Email Marketing Using Behavioral Targeting

Email marketing, as discusses, is the tried and true best method of reaching your target audience to draw new customers in and keep existing customers coming back. The digital age has birthed all sorts of online marketing, but the direct contact with a customer that an email newsletter provides cannot be matched by any other form of online communication. And while mass email marketing is still popular and commonly used, more marketers are turning to a more personalized approach known as behavioral targeting.

Elevate Your Email Marketing Using Behavioral Targeting

Behavioral targeting allows you to tailor content based on customers’ preferences, browsing, and shopping habits. With this method, your direct mail marketing takes the user’s website activities or past purchases and uses those statistics to personalize the delivered content.

Email Marketing: 5 Creative Email Ideas that Will Keep Your Message Out of the Trash

Email marketing can be one of the most effective ways to stay in touch with your customers and prospects, but it must be done in the proper way. So many businesses now use email marketing that it has become very competitive, and customers’ inboxes are becoming filled with messages that come from a variety of different companies. Because of this fact, you must be creative in your approach to ensure that your emails get opened and read. If you think that you can get by with just sending normal emails to your customers, you will be disappointed to find the all of your hard work and effort is going to spam and trash folders. Thus, here are 5 tips that will not only keep your emails in the inbox, but that will also ensure that they are fully read by your customers.

Email Marketing: 5 Creative Email Ideas that Will Keep Your Message Out of the Trash

  1.  Share Something Useful

If your emails are nothing but pitches with links to sales pages, people will quickly tire of reading them. Yes, people like to receive notification of deals and sales that are taking place, but they more than likely will care very little about these things if they don’t want to buy your product. This makes it so that when they actually need something that you can offer, they will be much less likely to look at your emails once again and try to find a deal. If you want to make sure that your emails never become repetitive, you need to offer content that can be useful for everyone, even for those that have no interest in buying your product at the time.

For example, if you have a landscaping business, you don’t want to be sending emails every week that highlight the special deals and services that you can offer. Instead, send an email once a week that gives people some advice on how they can care for different aspects of their property. Try to correspond these pieces of advice with the season of the year, and make sure that it is quality of information that they probably do not know. You can then include a special deal or an advertisement for your services at the bottom of the email or on the side, but the actual information should be the main content of every piece of mail. This will ensure that your emails are read, and that your information is easily accessible when people actually need your services.

5 Email Marketing Must-Dos

Whether your business is stuck in a rut or you are looking to build on the momentum you already have, you might be thinking about more ways to start boosting your business. Maybe you have considered hiring new employees, investing in a fancy new storefront, or running a new promotion to lure in new customers. While none of these ideas are bad, they are all costly to any business, especially a small one. But there are ways for your business to give itself a boost without making huge expenditures. One tool that every business should be utilizing in today's age of digital communications is email marketing. But while plenty of businesses are emailing their customers, not every one of those businesses is taking full advantage of the opportunity this direct form of customer communication offers. Below are five must dos for every business that wants to use email marketing.
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