Email marketing can be one of the most effective ways to stay in touch with your customers and prospects, but it must be done in the proper way. So many businesses now use email marketing that it has become very competitive, and customers’ inboxes are becoming filled with messages that come from a variety of different companies. Because of this fact, you must be creative in your approach to ensure that your emails get opened and read. If you think that you can get by with just sending normal emails to your customers, you will be disappointed to find the all of your hard work and effort is going to spam and trash folders. Thus, here are 5 tips that will not only keep your emails in the inbox, but that will also ensure that they are fully read by your customers.
Share Something Useful
If your emails are nothing but pitches with links to sales pages, people will quickly tire of reading them. Yes, people like to receive notification of deals and sales that are taking place, but they more than likely will care very little about these things if they don’t want to buy your product. This makes it so that when they actually need something that you can offer, they will be much less likely to look at your emails once again and try to find a deal. If you want to make sure that your emails never become repetitive, you need to offer content that can be useful for everyone, even for those that have no interest in buying your product at the time.
For example, if you have a landscaping business, you don’t want to be sending emails every week that highlight the special deals and services that you can offer. Instead, send an email once a week that gives people some advice on how they can care for different aspects of their property. Try to correspond these pieces of advice with the season of the year, and make sure that it is quality of information that they probably do not know. You can then include a special deal or an advertisement for your services at the bottom of the email or on the side, but the actual information should be the main content of every piece of mail. This will ensure that your emails are read, and that your information is easily accessible when people actually need your services.