The key to a good content marketing strategy is to provide content for leads no matter where they are in their purchase journey. But that means creating a good program to nurture those leads that are not yet ready to buy to help them through their journey and towards your product or service. While the specifics of an effective lead nurturing program will be different for every business, these are three fail-proof ways to nurture every lead until they are ready to buy.
Though not always a vital inclusion in the digital strategy of an organisation, e-marketing campaigns can work wonders for brand exposure and driving referral traffic to your website. In many cases, businesses will mainly promote products or offers in order to drive more sales in less busy periods. However, emarketing should be a regular, well-planned activity, that promotes both blog content and sales offers. So here’s a few reasons and tips as to why it needs to be part of your Content Marketing strategy.
As a marketer, we tend to think that the messaging we send out is interesting and not bothersome to our audiences. Not everyone uses email marketing best practices correctly. Marketers are often inundated with email marketing best practices but may be overlooking some of the worst practices that don’t get talked about as much. Email marketing services provider Reachmail wanted to examine some of the most common bad email marketing behaviors and worst practices.
They put together a really informative infographic that lists some of the most egregious behaviors exhibited my email marketers and linked each behavior to a memorable character from pop culture to help marketers remember how not to act. Most marketers have good intentions, they are simply under the pressure to get results, and as a result of that pressure, have a tendency to perform some of these bad email practices. To learn more, check out the infographic from Reachmail.
As we all know, despite a plethora of innovative channels available for brands, email is still one of the most effective cross-channel marketing strategies to reach and communicate with your customers from the business point of view. Let’s share some of the best email marketing practices that marketers worldwide should use (right from figuring out what to write in your emails to whom to send) to optimize their campaign results.
To start with, email marketing is all about getting the basics right. The thumb rule is to do proper planning through all of the campaign elements.
What’s coming next for email marketing this 2016? Thus far, things are looking pretty good. Responsive designs are becoming more present, quality emails abound and a wealth of new strategies are being developed by web marketers to make sure their business can live up to the competition. Interactive email functionalities have been limited to email carousels, live Twitter feeds and embedded videos; and that’s not all. Increasingly more brands are stepping out from the shadow to allow subscribers to fill out their shopping sessions – customize orders, view products and decide on the size of their purchase – within an email.
Does this mean that we’ll be able to shop for things within emails without ever clicking on a website landing page? Probably, although we’re not entirely sure whether customers will like this new approach or not; we’ll just have to wait and see. In the meantime, check out some other pioneering email marketing trends that will go mainstream this 2016.
Just about every business engages in some sort of email marketing campaign to engage their current customer base and to attract new customers. Many businesses spend large marketing budgets to only achieve mediocre results with their email marketing campaigns. One thing business owners can do to achieve more effective email marketing, is to analyze their emails to find out what people find engaging. Once they have that information, they can design their emails to more actively engage their customer base.
Easy SMTP partnered with computational neuroscience firm EyeQuant to use some of their specialized heat mapping software to analyze a number of email marketing campaigns to see how they were performing. The results of this study were turned into a comprehensive and visually appealing infographic that can be seen here.
Cold emailing is one of the scariest parts of prospecting. Unlike email marketing that involves turning a cold prospect warm through periodic engagement and interaction, cold emailing is the process of reaching out to a virtual stranger who you think is interested in your product and then try to eventually turn them into a customer. Because of the way it works, there is a very fine line between cold-emailing a prospect and virtually spamming them.
While it is possible to stay compliant with the CAN-SPAM rules and still reach out to customers via cold-emails, the tricky part here is in ensuring that your email does not hit the spam box of your recipient (or worse – be called a spammer by your prospective customer). So how can you make sure this does not happen? While no method is fool-proof, the following best practices should be able to convey your credibility and maximize response from your targeted recipients.
The money isn’t in the list. It’s in your relationship with the list. How can you build great relationships with your email subscribers?
You need to provide them with value. You need to give fascinating information that’s easy to consume.
You can send the emails below as standalone emails. Or you can combine some of the ideas below into a newsletter. Or you can do both.
Well, emails are something we have all dealt with. You have carefully crafted an email, you have polished the sentences, you have cracked your brain for the very first subject line. You then go ahead and hit the publish button with a sign of relief. But when you have a look at your email statistics you then notice that they are really not as good as you had expected and the click-throughs have been disappointing as well as depressing.
Following are the seven major steps that would help you get your emails clicked, opened and read simply and without any difficulty.
When you notice a rise in unsubscribe rates from your email list, as an email marketer you always tend to think that there is zero or no possibility to get them back. But it’s not always the case. If you regularly analyse the customers’ behaviour, content sent and underlying reasons to unsubscribe, you cannot get back all, but a few of them can be retained. Once you make an attempt to understand why people are unsubscribing from your list, you can resolve and rework on issues and thus design your email marketing campaigns accordingly.
A few years ago I received an email from a friend sharing the story of how he’d been robbed at gunpoint while traveling through China and stripped of everything, including his wallet. “Been there,” I thought. His email went on to explain that he was emailing me hoping I could transfer money to a hotel he was currently standing in, waiting for his friends and family in the States to wake up. He needed $350 USD for a place to stay until the U.S. Embassy opened.
I responded asking if he was OK. He replied immediately, grateful and apologetic and explained that no one else in his family was awake so early and he just needed me to transfer money to the hotel so we get finally get some rest. To verify his story, I went onto Facebook to see pictures of his trip. Instead of the Great Wall, I saw him with his son skiing in Colorado. The day before.