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Make Your Next Fundraising Event a Success

Combining old and new forms of advertising and marketing efforts to promote your local fundraising event will set it up for success.

With well-rounded, varied strategies, it shows you care about your community and the event you’re promoting. Make it a great gathering that everyone will want to come to by following a few simple tips.

Make Your Next Fundraising Event a Success

A Guide to Social Media Customer Care [Infographic]

Using social media customer care is not rocket science – but neglect to brush up on a few basic principles, and you can soon find yourself in a crash and burn situation. Social media is still a young form, and customers and businesses alike are learning etiquette and effectiveness as they go along. The two things – how to be polite, and how to get what you want – do not always seem to go hand in hand!

But for businesses, at least, treating customers with respect and humanity is a first principle. On social media, your interactions have a direct bearing not just with the customer with whom you are talking, but with all your existing and potential customers – and your reputation as a whole.

A Guide to Social Media Customer Care

Small Business Lead Tracking Software – What To Look For

The Internet is still growing. There’s a lot for all of us to know. The growing economy is converting itself into a digital one, and software plays a big role in making it all work. Small businesses getting their business out into the Internet use lead tracking software to shortcut the work that gets new prospects into a sales funnel. It’s something every business needs.

Below are some things to look for next time you consider getting the right lead tracking software for your online platform.

Small Business Lead Tracking Software - What To Look For

10 Typical Mistakes Made by Novice Speakers on Presentations

Presentations help speakers to communicate their messages clearly to the audience. Sometimes people lose focus and concentration when a speaker talks endlessly from his notes. Some speakers can keep the audience engaged without a presentation but most people need presentations to keep the audience engaged. If you want to deliver your message effectively, avoid the following typical mistakes in your presentations.

10 Typical Mistakes Made by Novice Speakers on Presentations

9 Ways to Make Your Customers Happy [Infographic]

One of the great advantages of running a small business is that you are never too far removed from your customers. While the department heads of big corporations make big decisions based on second-hand insights and assumptions, the small business owner is uniquely placed to interact regularly with staff and clientele alike. Even if you don’t maintain a customer-facing role yourself, you’re probably no more than one degree removed from someone who does – and if you know what’s good for your business, you’ll make an effort to check in with the public face of your business each week. But are you making the most of this great opportunity?9 Ways to Make Your Customers Happy

Despite the growing scale of bigger businesses and the greater physical distances from which companies now operate, good customer service has become a more intimate affair than ever. The unique power of the internet is that everyone has a voice, while anonymity remains an option for all. In other words, your customers are free to speak openly and honestly about their experience with your business, whether it’s an online operation or based in bricks-and-mortar premises.

Your job as a small business owner in the 21st century is to ensure that when they use this voice, they talk to you first. Your reputation is at stake if you don’t create a rapport of loyalty, trust and accessibility with your customers. If they complain, you want them to complain to you – not publicly on Twitter. If they have praise, you want them to want to share it with the world. They will only do this if they are emotionally engaged with you and your team.

For some great tips on how to create this intimate atmosphere with your customers, check out Headway Capital’s new infographic below. It’s packed with insights and ideas on how to make the most of your B2C relationships from your vantage point as a small business. These small but meaningful changes can give your company the edge it needs over the slow-moving giants around you.

5 Tips on Keeping Your CRM Data Secure

Customer data can be used to track purchases, provide an accurate inventory of products and provide the customer with a one-of-a-kind experience. Yet, you need to be aware of the fact that this information can be a potential target for hackers.

Cyber-crime is increasing exponentially and both small and large companies are vulnerable to cyber-attacks. Your customers are counting on you to keep their personal CRM data secure and safe from would-be hackers and exploiters. It is your responsibility to keep their sensitive information from leaking out publicly. Leaked data can erode trust in your company and compromise your business.

Maintaining long-lasting relationships with your customers takes time and effort but is well worth it. That is why data security should be your top priority when coming up with marketing strategies.

You already know the many benefits of having customer data easily accessible and usable for any number of activities. But, what can you do to protect your customers’ sensitive information online? Here are five tips that you can use now to protect your data from hackers.

5 Tips on Keeping Your CRM Data Secure

Best of Customer Service Technology

Starting a business has never been easier than today. As you read these lines, new startups are being launched with little more than a single click on the mouse. The ever-growing market creates fierce competition, and high-quality products are no longer enough to keep your business sustainable.

To grow a successful business, you need to market your product. One of the best marketing strategies is exceptional customer service delivery. When your customers spread the news of their good experience with your company by word of mouth, they become brand advocates that influence other people to buy. Similarly, disgruntled customers tend to share their negative reviews with others. Online complaints in particular can go viral and completely destroy your business.

Best of Customer Service Technology in 2016

Building Customer Trust in 5 Easy Steps

Success in sales is based on the ability to gain consumers’ trust. It’s simple – customers don’t buy from people they don’t trust. While selling is often defined in terms of persuading or winning people, a successful sales strategy isn’t about convincing customers to buy. It’s about showing that you have their best interest at heart and gaining their trust.

Here are 5 steps to help you build customer trust in a business relationship and develop a strategy for success in sales.

Building Customer Trust in 5 Easy Steps

What Yummy Cupcakes’ Customer Service Can Teach Your Small Business

When your company turns ten years old, it’s cause for celebration. And what’s a birthday celebration without a (cup)cake?

That was the thought process when Susan Guillory, the rockstar owner of Egg Marketing, ordered and sent Yummy Cupcakes to loop in team members like myself from afar into the festivities.

The problem? The United States Postal Service didn’t quite get the message that this party needed to be enjoyed in a timely manner or else (like any good party that goes on for far too long), it’d start to rot.

Bridging the Gap Between Customer Service and Excellent Branding

Excellent branding goes much deeper than a catchy logo, its use of typography, or even having an attractive color palette. In fact, it evolves from places we don’t always think of as branding.

When it comes to brand building or rebranding, customer service is often the last and most ignored piece of the puzzle. Neglecting customer care is a huge mistake and a missed opportunity to attract and retain customers, differentiate the business and strengthen brand loyalty.

As tireless as the line “customers are the lifeblood of a business” goes, not one company can avoid interaction with their clients. In fact, how a company handles this communication can make all the difference in its success. It can either increase the reputation of a brand or create a permanent damage on all levels.Bridging the Gap Between Customer Service and Excellent Branding

3 Actionable Ways to Retain More Customers This Year

A company that has figured out how to retain more customers is in an ideal situation to achieve its revenue goals. It’s still a challenging task, but the firm doesn’t have to deal with the headaches of getting enough new customers onboard. No wonder Harvard Business School’s study found a 5 percent increase in customer retention can lead to a 25 to 95 percent boost in profits.

3 Actionable Ways to Retain More Customers In 2016

The key message? Customer retention is critical to a company’s financial health. Yet, organizations still have a long way to go. 6 in 10 US corporate executives said it is “very” (9 percent) or “somewhat” (50 percent) difficult for them to please customers. Companies are still on the verge of exploring what they could do to retain current customers and get more business from them.

If you’re among the lot, and retaining customers is one of your big goals for the year, here’s some good news: we have three actionable tips to help you keep most of your existing customers.

1.  Tap Into Your CRM

Your CRM will give you an insight into important details such as membership expiration dates and due payments. Use the CRM to keep in touch with existing customers, and remind them of those critical dates. You can even flag your best customers and provide them exclusive treatment (free upgrades for example) to keep their experience at peak.

If you don’t have a system in place, sites like SelectHub offer a CRM leaderboard comparison of the top CRM software as well as a buyer’s guide. Companies can refer to such websites to see if a particular CRM software meets the requirements of their organization. For example, for customer retention, features such as predictive analysis should be present to make predictions on optimal times to send membership renewal notifications.

CRM Data and the Opportunity It Provides for Marketers

There is a vast amount of useful data that is stored in CRM software.  Everything from contact information, email interactions, purchase history, demographic information, and customer attributes among other things. Not all marketers realize the value of the CRM data that is literally right at their fingertips that can be used to both improve customer experiences as well as improve ad targeting.

CRM data provides useful data that marketers and brands can use to leverage in their marketing campaigns.  CRM data also allows marketers to shift to one-to-one marketing at scale.  By using this data, marketers can not only decrease wasted ad spend but also reach customers more effectively through addressable media.

Cross-channel marketing technology leaders Signal has put together a comprehensive infographic that gives actionable advice for marketers on how to effectively use CRM data for more effective marketing and improved customer experience.  In the infographic they cover the evolution of the CRM over time, the challenges that come with activating data across multiple marketing channels, as well as provide advice on how to use the CRM data.  To learn more, check out the infographic below.

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