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Fear of Missing Out: Using FOMO to Attract More Customers

There’s something about the feeling of missing out that generates a strong emotional reaction. FOMO is a powerful motivator: once you’ve missed out on an experience, there’s no way to get it back. Social media spawned #FOMO, but it’s always been with us — our newsfeeds just make it easier to experience. Here, you’re going to learn why using FOMO to attract more customers is a smart marketing strategy.

If there’s one thing that marketers are always aiming to leverage, it’s emotion. We know that many people are switching their purchasing habits from spending big on material items to investing in experiences, but that doesn’t mean that you can’t leverage experiences to help you sell your products. Think about it this way: you can buy last season’s shoes on sale, but it’s not quite the same as the experience of wearing them when they were this season’s shoes.

Fear of Missing Out: Using FOMO to Attract More Customers

Tips for Successful Community Building on Twitter for Your Brand

Twitter was launched in 2006 and despite being considered by several big companies as one of the top social media networks, many companies still do not understand how they can successfully monetize it. Some understand that it’s important to have a Twitter profile, and to generate engagement from your followers, but most do not have a successful strategy to achieve that goal. It all starts with community building on Twitter.

Share what people want to read

This may seem obvious, but many treat Twitter as a place to just promote their own agenda rather than focusing on community building on Twitter. It is important to remember that your customers do not care about your schedule. Instead, focus on delivering content that will engage, content that your specific audience wants. Use pictures with motivational phrases, people love it, and the chance to share is too big. It’s important to note that this type of content cannot generate direct sales, but it can help create a community that you like and trust. This, consequently, can increase sales for your business.

Tips for Successful Community Building on Twitter for Your Brand

Business Gifts: Why It Is Tricky Etiquette

Contrary to popular belief, sending out business gifts to customers is more challenging than meets the eye. How do you know what the people want and need when you haven’t had the chance to meet them all in person? How do you make the difference between a gift that’s suitable and a gift that’s not?

In some circumstances, getting personal is a good thing. But you’re not advised to do that all the time. Not everyone has a sense of humor, for example. Business gifts are tricky business. We’ve laid out some best practices to adhere to.

Business Gifts: Why It Is Tricky Etiquette

3 Tips on How Startups Can Satisfy the ‘New’ Customer

Startups these days do not just face the challenge of putting up with the industry big guns. In order to thrive and hopefully, at some point, make an exit, they also have to quietly build an acceptable consumer base in a world of ever-changing needs and demands.

People who belong to this “new” breed of startup customers are extremely difficult to please – they’re raised on the internet, they want instant gratification, and they want total satisfaction without moving a muscle.

So how can small businesses overcome this hurdle? Below are a few points to ponder.

3 Tips on How Startups Can Satisfy the ‘New’ Customer

6 Ways Social Media Can Help Build Customer Loyalty

In the digital age the emergence of social media has opened up various opportunities and possibilities for businesses to expand their operations and build customer loyalty. Many businesses have harnessed the power of websites and social media in order to promote products and services, gather new customers, and reach a wider scale in terms of audiences. However, it is also just as important to use these channels to strengthen one of the most important aspects for any business: fostering customer loyalty.

Social media, in particular, can be a powerful tool for this in 6 easy steps. Check out this infographic by Business Coaches Sydney to learn about how you can utilize social media to build and cultivate customer loyalty which can help your business generate higher conversions and turn them into sales.

3 Ways To Generate More Leads For Your Business

The point of lead generation is to bring people into the sales funnel. You should be wary of people offering to get you tons of leads in a short amount of time because there is no easy strategy that will get you the desired results overnight. Getting traffic to your site and generating leads is a slow process, and must be accomplished by making small incremental changes.

In this article we will take a look at a few ways to generate more leads for your business.

3 Ways To Generate More Leads For Your Business

Four Ways to Thank Customers and Encourage Them to Do Future Business

Nurturing relationships with customers is a fundamental part of any business. Regardless of field or domain, retention is the secret ingredient to boosting leads and keeping your business on the floating line. Social media can be your best ally for nurturing prospects, but it can also be your worst enemy. Negative comments affect your bottom line, and if you don’t take action the moment something happens, you risk losing your customer base once and for all.

To encourage customers to continue to buy from you or use your services, here are 4 core ways to keep them satisfied and coming back to do future business with you.

Four Ways to Thank Customers and Encourage Them to Do Future Business

How to Use Affiliate Marketing For Your Ecommerce Sites

Affiliate marketing essentially involves you partnering up with one or more experts in your niche to make them promote your products and services on a commission per sale basis. Every affiliate is assigned an exclusive link, which is tracked through pixels and cookies to follow the trail of the sales or reference that comes from that link. This is perhaps one of the most successful ways to drive traffic to your website.

How to Use Affiliate Marketing For Your Ecommerce Sites

6 Proven Ways To Get Leads For Your Consulting Business

Cold calling or just blasting messages to a purchase list are inefficient methods to get leads. If you want to increase the list of your potential clients, you need to think of lead generation as a funnel. You need to meet or visit potential clients to be able to gauge their lead worthiness.

If they appear to be bona fide leads, you need to see whether there is sufficient scope for business and whether you have the resources to fulfill their needs. Once both these questions are answered, you can then identify opportunities that can grow your clientele. But it all starts with meeting prospective customers and generating leads.

6 Proven Ways To Get Leads For Your Consulting Business

Want to Prospect More Effectively? Check this Infographic

Sales play a crucial role in bringing in cash flow into the business. A business cannot sustain its daily operation without it, and without it, a business would eventually fail.

Prospecting, which is the process of qualifying the leads who has demonstrated the desire to make a purchase decision, is one of the most important and initial steps. This step is pivotal in closing deals. As such, it must be executed on time and properly to ensure its success. According to statistics, the first viable vendor to reach a decision maker has a 74% chance to win the deal if they manage to set the buying vision.

Improve your prospect process so you can find leads that you can engage with and convert them into customers more efficiently with this infographic by Business Coaches Sydney.

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site

Setting up your own online business is easy, profiting from it, not so much. Traffic means nothing if visitors do not sign up, subscribe, buy or complete the action you want them to. With limited conversion, all your investment in advertising will go down the drain.

The success of any eCommerce venture boils down to one metric, conversion rate. It is the measure of your business’s profitability. To convert visitors into customers, you need a Conversion Rate Optimization campaign, but every decision you make is crucial. Embark on an uneducated campaign based on gut feeling and guesswork, and you stand to lose sales and revenue.

Here are some optimization pointers guaranteed to increase the conversion rate of your eCommerce site.

1. Earn visitors’ trust

Your visitors want evidence of credibility. Adding the following to your site should do the trick –

  • Testimonials: Fun fact, your customers are better at selling your products and services than you are. Shoppers trust products that have been tested and green lighted by other shoppers.
  • SSL certificate: Put up an SSL seal at your website especially on the check-out page. An SSL certificate may be pricey, but it is worth the investment.
  • Mention the relevant press coverage, awards and certifications you have received.
  • Provide more than one payment option. You stand to lose customers who do not find their preferred mode of payment.

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site
Image via: Acquisio

How to Manage Dissatisfied Customers

Customer complaints can be a valuable and inexpensive source of information. Not all dissatisfied customers express their dissatisfaction. The smallest business receives complaints at one stage or another and how to deal with them matters.

Turn the customer feedback and insights into a positive experience. Managing the rude, angry, upset or disappointed customers ensures to receive the particular complaint at one time or another. Do not make your customer feel unsatisfied so they never do business again.

The customer satisfaction is one of the important parts in developing the brand loyalty. The impact of the brand reputation lies on the responses that the customers make. Each potential customer has the power to be company’s best advertiser or the customer’s who went with frustrations.  Make your unhappy customers experience the most pleasant outcome possible.

Receive an immediate resolution to a problem professionally and quickly to satisfy an unhappy customer and have a sense of ownership between the customers.

How to Manage Dissatisfied Customers

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