There’s something about the feeling of missing out that generates a strong emotional reaction. FOMO is a powerful motivator: once you’ve missed out on an experience, there’s no way to get it back. Social media spawned #FOMO, but it’s always been with us — our newsfeeds just make it easier to experience. Here, you’re going to learn why using FOMO to attract more customers is a smart marketing strategy.
If there’s one thing that marketers are always aiming to leverage, it’s emotion. We know that many people are switching their purchasing habits from spending big on material items to investing in experiences, but that doesn’t mean that you can’t leverage experiences to help you sell your products. Think about it this way: you can buy last season’s shoes on sale, but it’s not quite the same as the experience of wearing them when they were this season’s shoes.