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Apply These 5 Dating Tips To Finding The Perfect Content Marketing Partner

Apply These 5 Dating Tips to Finding the Perfect Content Marketing Partner

Originally published in AllBusiness.com

As always, I find inspiration for my business articles in the things I experience personally. Let’s start this article off with a little TMI: I am divorced and dating at 40. It’s an interesting world, and I’m learning a lot (though I have to say, it’s not for the faint of heart!). It occurred to me that there are parallels between what you’d want in a good mate and what you’d want in a content marketing partner, someone who will help you to produce articles, blog posts, and other creative content to promote your business and your goods and services.

Writing for Voice Search: How to Increase Your Chances of Getting Found

Alexa, what are some good date night ideas for me and my Valentine?

Siri, show me what’s going on in my area.

Unless you’ve been hiding under a rock, you probably know the names of two of the most popular virtual assistants in the world – Alexa and Siri. You might even know about the nameless Google virtual assistant.

9 Reasons to Invest in a Professional Content Writer

I of all people understand that small businesses have small budgets, and that every expense should be scrutinized.  I am the queen of DIY, in an effort to save a few bucks.

But I also understand the value of hiring help where it’s needed. While I’m a professional content writer, you probably aren’t.

professional content writer

Do you really think writing your own content is the best way to reach your audience? If you’re not skilled at writing — or just don’t enjoy it — that will come off in how your brand is portrayed to potential business.

The last thing you want to do is turn off the very people you want as your customers.

As you build your marketing budget for this year, let me give you a few arguments for hiring a professional content writer.

Marketing Eggspert Round-Up: Goals & Resolutions

In this Marketing Eggspert Round-Up it’s all about goals and resolutions. Lots are made at the beginning of the year but how many resolutions are kept? Maybe if a realistic goal is set it’s more likely to happen. Read on to get some ideas on setting your goals and resolutions this year.

Marketing Eggspert Round-Up: Goals & Resolutions

How to Create Engaging Content: 6 Steps to Follow [Infographic]

Creating content is challenging, but figuring out how to create engaging content is even more so. In a study conducted by Moz and Buzzsumo, up to 75% of the million online articles they analyzed were not engaging content, which is alarming when you remember that lack of engagement means you fail in eliciting transformation that will convert your readers into leads or sales.

The answer to this problem, however, doesn’t rely on making more and more content and hoping that some of them resonates with your audience – it’s about making more content that are high quality and engaging – something that your audience would be genuinely interested in and would give them what they actually need to know.

But how do you create content that can successfully grab the attention of your audience and make them want to engage with your content – and by extension, your business? Find out how to create engaging content with this infographic by Digital Marketing Philippines.

Write Excellent B2B Content With These 7 Tips

Content marketing is a given these days, and you’ll be creating content that the average customer can use. However, when it comes to marketing within the B2B sector, it’s an entire different area of writing you have to grapple with. Here are 7 tips to help you create content that brings in business.

Write Excellent B2B Content With These 7 Tips

How Authentic Content Marketing Can Make Your Business Remarkable

Here’s the big challenge with authentic content marketing today: It’s hard to get heard.

It’s a big, noisy world out there and for your content to rise above the fray and into the eyes (or ears, if you’re podcasting) of the right people, you need to do something worth paying attention to. That means list posts need to be a little more valuable, opinion pieces need to be a little more exciting, and humdrum articles need to kick it up a notch.

Sure, you’ve got important, valuable things to say. But if you’re not saying it in a way that gets people to notice, you’re losing.

How Authentic Content Marketing Can Make Your Business Remarkable

8 Essential Online Writing Tools to Create Selling Social Media Posts

Drafting posts for social media is a cumbersome process. A lot of times, you have to re-write your posts several times before posting them for the world to read. Framing catchy captions is a herculean task in itself. Writers are always on the lookout for trendy content to be added along with their social media posts, so as to garner maximum likes and comments. You will be glad to know that you need not worry about any of this anymore if you use these online writing tools.

This blog aims at providing you with a list of helpful online writing tools that will reduce your stress while posting online. Given below is a list of online writing tools that will certainly help in creating social media posts that sell.

8 Essential Online Writing Tools to Create Selling Social Media Posts

The Power of Video: How It’s Done and Ideas to Get Started

Move aside long-form blog posts…video is here and it’s dominating. It’s easy to underestimate the power of video…but you shouldn’t.

A mix of short and long-form blog posts has been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns.

video production

Matt Bowman, on Forbes, calls it the future of content marketing, and most will agree.

Why spend hours producing written content or podcasting when quick, two-minute videos posted to YouTube and Facebook can pull in millions of views within a day? This should perk any small business owner’s attention – along with content marketers – because now’s the time to get good at it to leverage the power of video.

8 Dreadful Blogging Habits You’ve Probably Been Following

Blogging has never been easy. You need to generate loads of content, you need to find the ideas that will reach your audience, you need to find visuals that will support your message and make a post more interesting to read. You need to work on the technical aspects of your blog, you need to improve your marketing, you need to participate in all conferences and meeting. You need to do so many things, that an average person cannot handle. You change your lifestyle to keep up with all of these tasks, and you do not even notice how many dreadful blogging habits you get.

Although now you may not even notice the negative effects, in a couple of years or even months, you will see that your immunity system gets weaker, you lose your creativity and inspiration, your health is affected, and you no longer want to devote your life to blogging or any other career. You just want to have a rest and restore the energy you’ve lost while being a blogger.

8 Dreadful Blogging Habits You’ve Probably Been Following

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