Creating content is challenging, but figuring out how to create engaging content is even more so. In a study conducted by Moz and Buzzsumo, up to 75% of the million online articles they analyzed were not engaging content, which is alarming when you remember that lack of engagement means you fail in eliciting transformation that will convert your readers into leads or sales.
The answer to this problem, however, doesn’t rely on making more and more content and hoping that some of them resonates with your audience – it’s about making more content that are high quality and engaging – something that your audience would be genuinely interested in and would give them what they actually need to know.
But how do you create content that can successfully grab the attention of your audience and make them want to engage with your content – and by extension, your business? Find out how to create engaging content with this infographic by Digital Marketing Philippines.
Content marketing is a given these days, and you’ll be creating content that the average customer can use. However, when it comes to marketing within the B2B sector, it’s an entire different area of writing you have to grapple with. Here are 7 tips to help you create content that brings in business.
Here’s the big challenge with authentic content marketing today: It’s hard to get heard.
It’s a big, noisy world out there and for your content to rise above the fray and into the eyes (or ears, if you’re podcasting) of the right people, you need to do something worth paying attention to. That means list posts need to be a little more valuable, opinion pieces need to be a little more exciting, and humdrum articles need to kick it up a notch.
Sure, you’ve got important, valuable things to say. But if you’re not saying it in a way that gets people to notice, you’re losing.
You’ve created a high traffic website that attracts tons of visitors through paid ads, organic search as well as social media platforms. However, if you’re unable to convert them into paying customers, then all your efforts will go down the drain. Here are 4 ways to build a high converting landing page for your website.
Drafting posts for social media is a cumbersome process. A lot of times, you have to re-write your posts several times before posting them for the world to read. Framing catchy captions is a herculean task in itself. Writers are always on the lookout for trendy content to be added along with their social media posts, so as to garner maximum likes and comments. You will be glad to know that you need not worry about any of this anymore if you use these online writing tools.
This blog aims at providing you with a list of helpful online writing tools that will reduce your stress while posting online. Given below is a list of online writing tools that will certainly help in creating social media posts that sell.
Move aside long-form blog posts…video is here and it’s dominating. It’s easy to underestimate the power of video…but you shouldn’t.
A mix of short and long-form blog posts has been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns.
Matt Bowman, on Forbes, calls it the future of content marketing, and most will agree.
Why spend hours producing written content or podcasting when quick, two-minute videos posted to YouTube and Facebook can pull in millions of views within a day? This should perk any small business owner’s attention – along with content marketers – because now’s the time to get good at it to leverage the power of video.
Blogging has never been easy. You need to generate loads of content, you need to find the ideas that will reach your audience, you need to find visuals that will support your message and make a post more interesting to read. You need to work on the technical aspects of your blog, you need to improve your marketing, you need to participate in all conferences and meeting. You need to do so many things, that an average person cannot handle. You change your lifestyle to keep up with all of these tasks, and you do not even notice how many dreadful blogging habits you get.
Although now you may not even notice the negative effects, in a couple of years or even months, you will see that your immunity system gets weaker, you lose your creativity and inspiration, your health is affected, and you no longer want to devote your life to blogging or any other career. You just want to have a rest and restore the energy you’ve lost while being a blogger.
Killer content is more than just writing. You need to know your audience, its fear, desires, intentions, and you need to find proper words to reach out to your readers. It’s almost impossible to do from scratch if you have no experience in writing blog posts.
Besides, creating a great post takes too much time, and if you are responsible for all other processes of your blog, like marketing, for instance, you will have no time to do everything perfectly.
At some point you will notice that the more assignments you try to deal with simultaneously, the slower you work and the worse the results are. Of course, this is not what you expect. So you need to find some strategy that will help to generate perfect content but keep working on marketing. Why don’t you try to outsource your blog content?
Outsource means that you hire a person to perform a certain task. If you are satisfied with the result, you pay for the job done. You can keep working with this person or find someone else – everything depends on your preferences. The main idea is that you do not hire a full-time employee, but work with a freelancer or outsource writing.
Have you ever thought about why many well-known companies succeed? Is the hard work of specialists, thousands of dollars invested, and a lot of luck, things that define the future of a company? The answer to this question is not that far-fetched. Actually, a good advertisement well-executed can make any business successful. You only need to know what can present you in a good light before your targeted audience. And that starts with writing skills.
Many prominent companies still use written ads in newspapers, magazines, and the internet. But it is very important to provide high-quality and well-written advertisements. A good text or slogan will always remain in the minds of consumers and convince them to make a purchase. A competent writer always knows how to skillfully and creatively portray the traits of a company.
Did you know that Google’s search engine algorithm is made up of over 200 ranking factors?
No, that’s not a typo.
You may be saying to yourself, “Crikey! With over 200 ranking factors in the game of SEO, how does one craft a strategic game plan? Where do I even begin?!”
We know it can be overwhelming to boost your SEO, but not to worry because we’ve identified specific ranking factors to focus on to help you gain an advantage over your competition. Content and links are two of the most important factors to focus on because they serve as the strongest signals of how authoritative your site appears to search engines.
With the content on your website, you demonstrate to search engines that you’re an expert on a topic. Think: you’re the go-to guy or gal for a niche subject matter. External links, on the other hand, serve as endorsements that your website is credible.