You may think you’ve got content media marketing covered. After all, you have accounts on all the big social media platforms, and you’re engaging with your customers when they post or ask questions. But if you think that’s all there is to content marketing, you’re missing out. To evaluate whether you need more content marketing, you need to understand the difference between social media and content media. Content media marketing is about creating materials that can provide information and entertainment to your customers to keep them interested in your brand. Social media is about customers communicating and interacting with your brand. Content Media is what they are communicating about.
When you’re searching the internet for help on how to boost SEO for your business, what’s the most frequent bit of advice? Let us guess: does it involve content? When it comes to improving your website’s rankings, content has a big part to play alongside high quality link building. And there’s a reason for that.
In the fast-paced world of SEO and Google Ranking, people are competing to see who will earn that first place. They keep creating new content, all up to the standards that search engines set but it’s sometimes impossible to get higher in the rankings.
Experts keep researching the subject of Ranking and factors that affect it. It’s a fine science and no one knows for sure what exactly affects our ranking on Google – at least not entirely. And the other thing is that Google changes its algorithms all the time. So the ranking factors become not as important as they were before and vice versa.
Are you new to content marketing? Have you been doing content marketing for a while and getting no results? You need to check out this collation of blogs about content marketing mistakes. From mistakes setting up, blogging mistakes, copywriting errors, starting as an amateur, why you should be outsourcing to 30 experts sharing content marketing mistakes – it’s all here. This weeks Marketing Eggspert round-up about content marketing mistakes is here to help.
Content is indeed still king, and having a powerful content marketing strategy can make a significant impact on business growth and success. Content can increase consumer trust, confidence to buy, as well as extend your brand’s online visibility and reach.
Developing actionable and authoritative content is one of the best long-term business strategies. “Inbound marketing strategies, like SEO and social media marketing, are effective in producing a slow build of results, but for my money, there’s no better long-term strategy than content marketing,” Jayson DeMers explained in an Inc. article.
Content Writing is our business at Egg Marketing so of course we can easily collate a few posts on the subject. From content writing every blogger should know, challenge the reader, writing styles, content marketing objectives, how to make your content rock to killer content ideas for your blog, and more — it’s all here.
Social networks are the nexus of online marketing. People are spending more and more time on Facebook, Twitter and Instagram than ever before, so if you want your blog to catch their attention it makes perfect sense to advertise it on these platforms.
However, even though social media marketing might seem simple and straightforward at first glance, there’s actually quite a bit of finesse to it. So today we’re going to go over some of the most effective strategies for using social networks to drive more traffic to your blog, so without further ado, here they are.
If you want to make your blog posts shine, include links to reputable resources online. I do this day in and out, so wanted to give you a few tips on how to get the best links.
Tip 1: Make Them No Older Than a Year
When you’re Googling something, click the Tools button just above search results. You’ll see a couple of other dropdown menus appear, including Any Time. Click it, then choose Past Year.
Do you use Content Writers in your Content Marketing plan? This Marketing Eggspert round-up includes posts on why you should use a professional content writer, outsourcing content creation, signs to say you should outsource your blog content writing, resource ideas, dating tips to find your best content partner, hiring and developing your copywriters, mistakes you may be making with your content, best place to outsource and lots more.
I have to remind myself that not everyone is a writer like I am. That sometimes businesses struggle to hit the mark with their blog content (if they didn’t, I’d be out of business). Still, I know that often, entrepreneurs are willing to make their blog content better…only they don’t know how. So let me provide a few easy-to-implement (with professional results) tips that will help you look like a content rock star…even if you’re far from it.
You know you need to blog if you want to market your online (or offline) business right? Well in this Marketing Eggspert round-up we’ve collated posts to help you in your Blogging ventures. Including posts about habits you need to get away from, great blog post ideas to consider, your blogging voice, a beginner’s guides, blogging for your start-up, mistakes to avoid and more.