Congratulations! You are currently living in a phenomenal place in the history of mankind. The invention of the Internet has opened up our ability to succeed in business to unbelievable levels. You can reach so many people in so many walks of life regardless of what line of business you are in.
It does, however, take a little work on your part. It requires focus, intention, energy, and passion to build a strong clientele, and a business blog is a fantastic way to pull in customers if you do it correctly.
Following are five tips on how to boost traffic to your business blog:
1. Be Consistent
As with most old adages, the saying, “The squeaky wheel gets the oil,” does contain a grain or two of truth. That doesn’t mean you should constantly bug your clients with spam and useless information, but you should take the time to blog each and every week. When you post valid content each week, your customers start making it a habit to visit your site and consequently start building a relationship with you and your business. The next time anything comes to mind regarding your line of business, you will be the “squeaky wheel” that they think of first.
2. Leverage Social Media
Facebook, Twitter and LinkedIn, among others, have all become valuable resources for all sizes of businesses. When you open yourself up to the social media world, you increase your presence and visible credibility through your fans. At the same time, you can increase your site’s optimization through sharing useful information, images and segments of blog posts and linking back to your site. When people comment or like something on your public profile page, each of their friends is notified of their activity and consequently you open your business up not only to the people who like you but also to all of the people who like them. Always encourage your friends and fans to share the content you post on social media sites. You can also place a link to your social media sites on your website, encouraging traffic to your business blog that comes to your webpage to follow you on Facebook, Twitter, and LinkedIn. This will help to grow your audience in a very short amount of time.