skip to Main Content

How To Find and Thrive In Your Niche To Grow Your Business

In business and in life, the old adage applies: “You cannot please everybody.” No matter how wonderful your product or service is, it will most probably cater to a specific group of people only – and this is actually a good thing.

When you have a target audience in mind, you will be able to connect with them more effectively. These are the people that you should really know – how they think, how they behave, how they feel, how they grow and change through time. And when you consolidate all this information together, you would have the answer on how to market your products and services to them in the right way and through the best channels.

Focusing on a specific group helps you to zero in on your strengths and develop your expertise. Why is it always wiser to be a master in your niche, rather to be a jack-of-all-trades?

How To Find and Thrive In Your Niche To Grow Your Business

Learn How and Why Your Brand Needs a Style Guide [Infographic]

Whether you’re starting a new website or adding to an established one, you can’t place too much importance on quality. A couple of decades ago, website developers could get away with amateurish designs. Today, they face too much competition to ignore the importance of professional design. Considering that nearly 1,180 posts get published on Tumblr every second, your site obviously needs a design that helps it stand out from the crowd.

Making a style guide is one of the most effective ways to ensure high quality on every page. Some people think that style guides only apply to writing. While your style guide should address issues related to spelling, punctuation, and other elements of style, a well-rounded guide will also direct graphic designers. If you make a useful style guide, your website will have a coherent appearance even if several designers work independently on it.

Check out this white paper published by CopyPress to learn more about why you should create a style guide. The white paper also offers plenty of tips that will make it easier for you to make a unique style guide that improves the quality of your site. If you’re serious about developing a great website that attracts visitors, customers, and advertisers, you have to spend some time creating a style guide that makes your site stand out from others.

7 Most Effective Marketing Tips to Promote Your Brand

The goal of every company is to reach out to as many potential customers as possible. This is for the simple fact that the more people learn about you, the more likely they are to do business with you. However, considering how competitive the market can be, not many businesses manage to achieve their goal of reaching as many customers. This is a problem that can easily be resolved by making good use of the Internet when promoting your brand.

The purpose of this post is to educate you on the different ways you can promote your brand more effectively.

7 Most Effective Marketing Tips to Promote Your Brand

4 Of The Best Branding Practices

Your business, large or small must be properly branded to ensure you are giving your audience what it needs to know and understand what it is you offer. A brand is simply the way a customer perceives you from the beginning to the end. Branding includes every aspect including your website, your logo, your marketing strategies, your communication and even the way you conduct business online. There are branding practices you can start with today to create an amazing background for your business to run on by creating a successful brand strategy that never grows old.

4 Of The Best Branding Practices

What’s In A Name? 6 Unique Ways To Brand Your Business

The majority of purchase decisions are based on emotional response, not pricing. That is just one reason why it is so essential for you to reach out to your customers and really try to connect to them. Organizations that focus more on winning hearts than offering bargains do so by creating a well-defined, relatable bond with consumers. It is amazing how much that can help sell your product and build loyalty. Plus, people are usually willing to spend more money on high-quality products and really good service. Here are some creative ways to define who you are as a company, brand your business and jumpstart your marketing efforts.

What's In A Name? 6 Unique Ways To Brand Your Business

What Yummy Cupcakes’ Customer Service Can Teach Your Small Business

When your company turns ten years old, it’s cause for celebration. And what’s a birthday celebration without a (cup)cake?

That was the thought process when Susan Guillory, the rockstar owner of Egg Marketing, ordered and sent Yummy Cupcakes to loop in team members like myself from afar into the festivities.

The problem? The United States Postal Service didn’t quite get the message that this party needed to be enjoyed in a timely manner or else (like any good party that goes on for far too long), it’d start to rot.

Using Tone In Your Marketing Content Starts Here

On a recent trip across the country, I piece-mealed my travel between a few airlines and I was struck by how different brands use tone across their content.  Tone gives products or brands a personality that people can relate to while simultaneously communicating the brand itself.

For example, T-Mobile’s irreverent tone enforces a rebellious brand and the company’s marketing further communicates through its copy, promotions, and graphics. All align to say, “T-Mobile is not like big cell phone carriers. We’re different. We’re rebels. Choose T-Mobile and say no to big mobile. Be a rebel like us.”

Southwest Airlines is another example of effective tone; from the billboards on the way to the airport, to the wheelchairs in the terminal, the king of the low-cost carriers has a clear tone that personifies an accessible brand takes care of traveler’s simplest needs. And if you fly with them often, you come to expect their cheeky statements and clever puns.

Using Tone In Your Marketing Content Starts Here

Bridging the Gap Between Customer Service and Excellent Branding

Excellent branding goes much deeper than a catchy logo, its use of typography, or even having an attractive color palette. In fact, it evolves from places we don’t always think of as branding.

When it comes to brand building or rebranding, customer service is often the last and most ignored piece of the puzzle. Neglecting customer care is a huge mistake and a missed opportunity to attract and retain customers, differentiate the business and strengthen brand loyalty.

As tireless as the line “customers are the lifeblood of a business” goes, not one company can avoid interaction with their clients. In fact, how a company handles this communication can make all the difference in its success. It can either increase the reputation of a brand or create a permanent damage on all levels.Bridging the Gap Between Customer Service and Excellent Branding

10 Years in Business: Beating the Odds

Tomorrow’s a special day for us at Egg. It’s the day we celebrate being in business for…wait for it…10 years! We’ve beat the odds, and come out better than 96% of small businesses. That’s huge.

Happy 10th Birthday to Egg Marketing

When I wrote my first press release for a client in 2006 (who I found on MySpace Classifieds, by the way), I was looking for a way to make money until my next job. But after a few more projects, I realized: this is what I wanted to do. I wanted to help small businesses who couldn’t afford to hire full-time marketing staff to attract customers. I’m proud to say that we’ve stuck to that mission.

A lot’s changed in 10 years:

  • I finally gave up trying to design my own logo and website. Hooray delegation!
  • It’s not just me turning the wheels of this machine anymore. I now have three amazing writers and one kick-ass editor.
  • We’ve stopped doing PR and focused solely on content and a smattering of social media.

Short Guide to Help You Filter Expired Domains Before Buying Them

Choosing the best domain for your website is the first step to online success. But how do you know which domain is the best for you to buy? There are innumerable scammy domains available with high page ranks and others that people have purchased for large sums of money only to realize they are completely worthless.

This article focuses on some of the things you need to look at in order to avoid buying scammy expired domains.

Short Guide to Help You Filter Expired Domains Before Buying Them

How to Market Any Event

When you think about marketing events, you probably think about conferences, seminars, or workshops. But what about job fairs? Open houses? Grand openings? Each of these events depends on having a good turnout to be successful. How do you get lots of people at your event? You market it smartly.

How to Market Any Event

 

The Secret? Advanced Planning

People are busy, so for those who don’t plan events for a living, they might start planning a given event just weeks before. Don’t do that. While certainly the bulk of your promotion should be right around the event, you actually need to start months in advance, depending on the event.

Start by developing a marketing plan that includes:

  • Specific blog posts you’ll write about the event and topics related
  • Content calendar of social media updates. Get heavy in promotion in the weeks before event
  • Press release
  • Advertising
Back To Top