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7 Most Effective Marketing Tips to Promote Your Brand

The goal of every company is to reach out to as many potential customers as possible. This is for the simple fact that the more people learn about you, the more likely they are to do business with you. However, considering how competitive the market can be, not many businesses manage to achieve their goal of reaching as many customers. This is a problem that can easily be resolved by making good use of the Internet when promoting your brand.

The purpose of this post is to educate you on the different ways you can promote your brand more effectively.

7 Most Effective Marketing Tips to Promote Your Brand

4 Of The Best Branding Practices

Your business, large or small must be properly branded to ensure you are giving your audience what it needs to know and understand what it is you offer. A brand is simply the way a customer perceives you from the beginning to the end. Branding includes every aspect including your website, your logo, your marketing strategies, your communication and even the way you conduct business online. There are branding practices you can start with today to create an amazing background for your business to run on by creating a successful brand strategy that never grows old.

4 Of The Best Branding Practices

What’s In A Name? 6 Unique Ways To Brand Your Business

The majority of purchase decisions are based on emotional response, not pricing. That is just one reason why it is so essential for you to reach out to your customers and really try to connect to them. Organizations that focus more on winning hearts than offering bargains do so by creating a well-defined, relatable bond with consumers. It is amazing how much that can help sell your product and build loyalty. Plus, people are usually willing to spend more money on high quality products and really good service. Here are some creative ways to define who you are as a company, brand your business and jumpstart your marketing efforts.

What's In A Name? 6 Unique Ways To Brand Your Business

What Yummy Cupcake’s Customer Service Can Teach Your Small Business

When your company turns ten years old, it’s cause for celebration. And what’s a birthday celebration without a (cup)cake?

That was the thought process when Susan Payton, the rockstar owner of Egg Marketing ordered and sent Yummy Cupcakes to loop in team members like myself from afar into the festivities.

The problem? The United States Postal Service didn’t quite get the message that this party needed to be enjoyed in a timely manner or else (like any good party that goes on for far too long), it’d start to rot.

Using Tone In Your Marketing Content Starts Here

On a recent trip across the country, I piece-mealed my travel between a few airlines and I was struck by how different brands use tone across their content.  Tone gives products or brands a personality that people can relate to while simultaneously communicating the brand itself.

For example, T-Mobile’s irreverent tone enforces a rebellious brand and the company’s marketing further communicates through its copy, promotions, and graphics. All align to say, “T-Mobile is not like big cell phone carriers. We’re different. We’re rebels. Choose T-Mobile and say no to big mobile. Be a rebel like us.”

Southwest Airlines is another example of effective tone; from the billboards on the way to the airport, to the wheelchairs in the terminal, the king of the low-cost carriers has a clear tone that personifies an accessible brand takes care of traveler’s simplest needs. And if you fly with them often, you come to expect their cheeky statements and clever puns.

Using Tone In Your Marketing Content Starts Here

Bridging the Gap Between Customer Service and Excellent Branding

Branding goes much deeper than a catchy logo, its use of typography, or even having an attractive color palette. In fact, it evolves from places we don’t always think of as branding.

When it comes to brand building or rebranding, customer service is often the last and most ignored piece of the puzzle. Neglecting customer care is a huge mistake and a missed opportunity to attract and retain customers, differentiate the business and strengthen brand loyalty.

As tireless as the line “customers are the lifeblood of a business” goes, not one company can avoid interaction with their clients. In fact, how a company handles this communication can make all the difference in its success. It can either increase the reputation of a brand or create a permanent damage on all levels.Bridging the Gap Between Customer Service and Excellent Branding

10 Years in Business: Beating the Odds

Tomorrow’s a special day for us at Egg. It’s the day we celebrate being in business for…wait for it…10 years! We’ve beat the odds, and come out better than 96% of small businesses. That’s huge.

Happy 10th Birthday to Egg Marketing

When I wrote my first press release for a client in 2006 (who I found on MySpace Classifieds, by the way), I was looking for a way to make money until my next job. But after a few more projects, I realized: this is what I wanted to do. I wanted to help small businesses who couldn’t afford to hire full-time marketing staff to attract customers. I’m proud to say that we’ve stuck to that mission.

A lot’s changed in 10 years:

  • I finally gave up trying to design my own logo and website. Hooray delegation!
  • It’s not just me turning the wheels of this machine anymore. I now have three amazing writers and one kick-ass editor.
  • We’ve stopped doing PR and focused solely on content and a smattering of social media.

Short Guide to Help You Filter Expired Domains Before Buying Them

Choosing the best domain for your website is the first step to online success. But how do you know which domain is the best for you to buy? There are innumerable scammy domains available with high page ranks and others that people have purchased for large sums of money only to realize they are completely worthless.

This article focuses on some of the things you need to look at in order to avoid buying scammy expired domains.

Short Guide to Help You Filter Expired Domains Before Buying Them

How to Market Any Event

When you think about marketing events, you probably think about conferences, seminars, or workshops. But what about job fairs? Open houses? Grand openings? Each of these events depends on having a good turnout to be successful. How do you get lots of people at your event? You market it smartly.

How to Market Any Event


The Secret? Advanced Planning

People are busy, so for those who don’t plan events for a living, they might start planning a given event just weeks before. Don’t do that. While certainly the bulk of your promotion should be right around the event, you actually need to start months in advance, depending on the event.

Start by developing a marketing plan that includes:

  • Specific blog posts you’ll write about the event and topics related
  • Content calendar of social media updates. Get heavy in promotion in the weeks before event
  • Press release
  • Advertising

Experts Talk About Future Trends In Retail

As retailers all over the world try to come up with new ways to improve their customers’ shopping experiences, the experts have a few pointers for them. Retail Vision recently approached 40 well-known authorities in the industry to know more about what they think about the future.

While Rick Moss from the Retail Wire says that the coming years will belong to retailers who enable customers to make their own decisions, the Retail Champion’s Clare Rayner predicts a merging of all channels in the future, leading to new levels of personalization and co-creation between the retailer and the customer.

New Year’s Resolutions for Egg – 2016 Edition

I enjoy my end-of-year resolutions post. It gives me time to reflect on the past year, as well as look forward to even more great things in the next year. Last year I shortened my resolutions list significantly, and I’m happy with the results.

Year in Review: 2015 Resolutions

Here’s what I hoped to achieve a year ago, as well as results:

1. Increase repeat business by 40%.

I’m really happy to say that 90% of Egg’s revenue is from repeating customers. I think we’ve managed to impress customers with our great content skills, and they come back for more!

Why Marketing Opportunities Matter

You never know where your next customer will come from. You might strike up a conversation in the grocery store, exchange cards, and end up getting a call from someone who wants to write you a check. It might happen at a conference. A party. That’s why I am always open to marketing opportunities.

Why Marketing Opportunities Matter


Recently I was interviewed on the Franchise Gator blog. I don’t receive a ton of interview requests, so I try to honor them. And I’m glad I did. The day the post went live, I received a call from someone who had read the interview. Seems he was impressed with my answers and wanted Egg’s help with content marketing.

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