Whether you’re starting a new website or adding to an established one, you can’t place too much importance on quality. A couple of decades ago, website developers could get away with amateurish designs. Today, they face too much competition to ignore the importance of professional design. Considering that nearly 1,180 posts get published on Tumblr every second, your site obviously needs a design that helps it stand out from the crowd.
Making a style guide is one of the most effective ways to ensure high quality on every page. Some people think that style guides only apply to writing. While your style guide should address issues related to spelling, punctuation, and other elements of style, a well-rounded guide will also direct graphic designers. If you make a useful style guide, your website will have a coherent appearance even if several designers work independently on it.
Check out this white paper published by CopyPress to learn more about why you should create a style guide. The white paper also offers plenty of tips that will make it easier for you to make a unique style guide that improves the quality of your site. If you’re serious about developing a great website that attracts visitors, customers, and advertisers, you have to spend some time creating a style guide that makes your site stand out from others.
Derek Miller is a content marketing consultant for CopyPress. CopyPress is a leading digital content production company, specializing in articles, infographics, interactives, and videos. For content marketing advice and more information about our capabilities, visit CopyPress.com.