What is the purpose of your content marketing? Are you trying to drive sales, build your brand, or bring traffic to your website? No matter what your goals are, behavioral analysis can help streamline your processes so your content marketing is more effective. Behavioral analysis moves beyond demographics to examine your customers’ habits and the ways they respond to your brand, your messaging, and your website. This tool helps you understand why your customers are buying or avoiding your products, what they want from your website, and how to build relationships with them.
The following infographic was developed by the content marketing experts at CopyPress. It spells out the reasons to consider behavioral analysis in your marketing and lays out a system for using customer data to improve your marketing campaigns. The graphic begins with using data analysis to develop audience personas, which is the first step in any marketing campaign. It then guides you through using first, second, and third party data to set goals, and covers analyzing the data to optimize your marketing and understand the customer journey. Of course, the final step of any marketing campaign is to look at the data once more and evaluate your marketing performance with an eye toward continuously improving.
This approach to behavior analysis will become increasingly important because the future of data marketing lies in smart goals, predictive analysis, and “machine learning” that can continuously tweak your offers and calls to action to respond to customer behavior.