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Target Your Pitch or Suffer the Consequences

A few minutes ago, I received an email asking me to promote a book. I get these a lot. I love books, so I read the email. It started out, “I know your work through Guy Kawasaki’s Alltopeggmarketingpr.com/blog.” Put on…

Help a Reporter Out to Get Publicity for Your Biz

What I love about Marketing 2.0 is the great ideas that sprout up. Take Peter Shankman's Help a Reporter Out. Here's a guy who had great contacts in the media on one side, and business owners who are experts in their industry on the other. He created a system that lets the two work together.

Why You’ll Never Get in the Wall Street Journal… and Why That’s Okay

A lot of businesses focus on making it big in the media. While it’s great to be interviewed in Entrepreneur Magazine or be covered in the Wall Street Journal, the average business owner will not have this success.   And you know what? That’s okay.

Why You'll Never Get in the Wall Street Journal... and Why That's Okay

Say you have a press release and you have two options. You can send it to the Wall Street Journal  and pray every day that they decide to write about you  OR you can distribute your search engine optimized press release using a distribution service, knowing it will definitely reach a wide variety of channels online, including Yahoo!, Google, RSS feeds, blogs, journalists and others who may want to interview you further or write about your release on their websites.

Why I Blog

I know you're sick of these posts surrounding BlogHer (I actually wrote them all on the plane ride back from San Francisco but am trying to spread them out) but I'm still processing all the lessons I learned. I've been blogging for a little over a year. I recently joined the Sparkplugging community, and I'm glad I did. At BlogHer, I met dozens of bloggers, many of whom blog about their personal experiences. I blog about marketing.

Bloggers: The World’s Most Overlooked PR Pitch

If you learned about PR and marketing in the “old school,” you probably only think of pitching news to editors. If this is your only approach, you’re at the mercy of journalists who get hundreds of unwanted pitches and press releases every day.

Bloggers: The World's Most Overlooked PR Pitch

Welcome to what David Meerman Scott calls “The New Rulesof Marketing & PR.” In this new world, bloggers may be your best (and most overlooked) ally. Think about it. They need to write. A lot. And they run out of topics to blog about. Enter your pitch or press release. If targeted correctly, you could end up with several bloggers writing about you. Each one gets roughly between 10 and 10,000 readers to his or her blog, which increases your exposure that much more.

Eggcerpts From Natalie: Why You Need Publicity

by Natalie Grbic From a marketing standpoint, publicity is one component of promotion. Publicity is a very important factor when it is linked to public relations. It is a purposeful attempt that manages the public’s perception of a subject. A…

Why Free Ebooks Work: Interview with the Publicity Hound

As promised, here is my interview with Joan Stewart, The Publicity Hound. First let me give her a brief introduction. Joan worked as a newspaper reporter and editor for 22 years. She left to start her own business consulting in public relations in southeast Wisconsin. This being the mid-nineties, she quickly realized she could reach a much wider audience if she brought her business online. As she said, that “opened up my market to the entire world.”

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Joan started by offering a free PR newsletter, and quickly began to add products for sale, beginning what she calls the “work-get paid-get paid-get paid” model that we now all strive for. She is now an expert in public relations. She shares her knowledge with anyone who wants it, and shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice.

Do Press Releases Need a Facelift?

I recently read this blog post entitled "The Traditional Press Release is Dead!" It brings up a good point, and one I hadn't thought of. Press releases are formatted the way they always have been, which is geared toward the media at newspapers. The post says press releases for onlin

Press Release 101: 24 Reasons to Toot Your Own Horn

Many companies don’t believe they have anything newsworthy to tell the world about. They couldn’t be more wrong. Every single business has something that’s worth putting into a press release. It’s just a matter of looking at it the right way.

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Your news doesn’t have to be earth-shattering. It might not even matter to anyone outside of the company, but if you’re proud of it, toot your horn!

The more news you have, the more active your company appears to be. I tend to be so focused on my business, I forget that getting interviewed on the radio or a blog is kind of big. So now I strive to write press releases about all my activities.

Press Releases in a Technology-Driven World

I’ve always been a big proponent of press releases. They’re short, simple, and to the point. But lately I’ve been asking myself if they’re relevant in a world where journalists are bombarded with releases and there are thousands of releases online at any given point online.

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I decided, yes, they are relevant. Here’s why.

1. Press releases boost SEO. Anything that helps move your business up that legendary search engine list is worth doing (short of paid placement). News is fleeting, but press releases will help move and stay up in rankings, especially if you put them out regularly.

2. Press releases make it seem like you’re important. There’s no real secret to writing and distributing press releases, but people seem mystified by the process. So if your business has releases out, it seems like you’re moving and shaking. Even if you’re not.

Press Release 101: 24 Reasons to Toot Your Own Horn

Many companies don’t believe they have anything newsworthy to tell the world about. They couldn’t be more wrong. Every single business has something that’s worth putting into a press release. It’s just a matter of looking at it the right way.

593_3335722

Your news doesn’t have to be earth-shattering. It might not even matter to anyone outside of the company, but if you’re proud of it, toot your horn!

The more news you have, the more active your company appears to be.

Can’t think of anything to write a release on? I’ve written about press releases before, but I want to expand the list. Here’s 24 ideas for you.

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