I published this article on Mashable.com this week and it got great feedback.
It’s clear that the public relations landscape is changing. No longer does emailing a journalist a press release always result in coverage on major news channels (there are exceptions, naturally, but the average business doesn’t get in the Wall Street Journal). These days, journalists (and yes, bloggers too) are inundated with press releases. It’s easy to hit delete and move on.
How do you get your pitch heard above the din? Conversation. Engagement. Interaction.
Social media is Key in Your Pitch
Why? Because that’s where your media contacts are hanging out these days, and that’s where they look for story ideas. But be forewarned: there is a lot of bad social media pitching going on already.
If you plan to use press releases to spread the word about your business, you first need a topic, right?
For some reason, this seems to be the hardest part for people. On today’s How to Tuesday, I want to help you decide on a topic for your release.
Why is it so hard to toot your own horn?
I guess when you’re in a business, it’s hard for you to see it from above. You may not recognize your achievements as such. You may not think that promoting an employee is newsworthy. That’s where this post comes in handy.