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My Reply to Bad PR Pitches

I recently wrote a tongue-in-cheek post about how to get your pitch trashed. I decided I’d draft a reply email that I very well may send the next time I get a horrible pitch. Here goes. Dear [blank]: Thank you…

Are Traditional Journalists Dead?

Once upon a time, in a land not far away, reporters got the scoop. They received phone tips or faxes on hot stories. They drove to locations to interview people about these stories.

HOW TO: Use Social Media in Your PR Pitch Plan

I published this article on Mashable.com this week and it got great feedback.

It’s clear that the public relations landscape is changing. No longer does emailing a journalist a press release always result in coverage on major news channels (there are exceptions, naturally, but the average business doesn’t get in the Wall Street Journal). These days, journalists (and yes, bloggers too) are inundated with press releases. It’s easy to hit delete and move on.

How do you get your pitch heard above the din? Conversation. Engagement. Interaction.

Social media is Key in Your Pitch

Why? Because that’s where your media contacts are hanging out these days, and that’s where they look for story ideas. But be forewarned: there is a lot of bad social media pitching going on already.

PR: It Is A’Changing

So as you know, I’ve been conferencing a lot lately. First I was at Type A Mom, a conference for mom bloggers. Then I went to IZEAFest last weekend. I’m excited to report back that there’s something in the air.…

How To Tuesday: Creating PR Through Blogs

Here’s another post I wrote for Bill Stoller’s Publicity Insider. If you have a blog, or have thought about starting one, you may only be thinking in terms of how your blog will help generate attention for your product or…

How-To Tuesday: Using Google Alerts to Keep Up With PR

Yet another fun-filled How-To Tuesday for you! Today I want to talk about Google Alerts. I'll tell you: I get approached by companies all the time offering services that help me keep track of what's being said about my company online, but nothing beats this free service. You can get email alerts any time mention of your company name, industry keywords, or whatever you want to search for shows up on a website. Take a look.

How to Choose a Press Release Topic

If you plan to use press releases to spread the word about your business, you first need a topic, right?

For some reason, this seems to be the hardest part for people. On today’s How to Tuesday, I want to help you decide on a topic for your release.

Why is it so hard to toot your own horn?

I guess when you’re in a business, it’s hard for you to see it from above. You may not recognize your achievements as such. You may not think that promoting an employee is newsworthy. That’s where this post comes in handy.

How-To Tuesday: Reaching Media Contacts

Today I want to teach you how to reach the media. You’d do this if you had a press release you wanted to get out or a product you wanted a journalist or blogger to review. It’s not difficult, but…

Got Swine Flu? Try PR Crisis Control

While on a typical day, public relations works in favor of your company, there may come a time where you need to do damage control. Let’s say you’re Britney Spears’ agent. Or the owner of a jet-flying major car manufacturer.…
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