There are a lot of great ways to boost your mobile marketing, but if you’re short on time or personnel – or if you just want to work smarter, not harder – the very best thing you can do is learn a little more about mobile marketing automation. Not only does MMA software free you up to do some super important tasks only you can do, it also gives you more ways to engage with and learn from your audience. Sounds pretty win-win, right? Here are 7 ways you can make mobile marketing automation work for you.
Why opt-in for text marketing, you ask? We say, “why not?” With text messages being read on average in under five seconds, no other method of communication will get across to your target audience faster! Personalize your messages for better customer engagement and schedule them when it’s convenient for you! SMS is quick, affordable, and easy-to-use.
Here are the top 5 reasons your business needs SMS marketing:
- Text messages have a 98% open rate, while email only has a 20% open rate
- 80% of people are already using texting for business
- 75% of people prefer to have offers sent via SMS
- 77% of consumers with texting capabilities between the ages of 18-34 are likely to have a positive perception of a company that offers text capability
- 70% of employees think their organization should use text messaging to communicate with employees
For marketers, nothing is more important than staying competitive and for this, you need to fine-tune your mobile marketing strategy from time to time. A recent study by Forrester Research unveiled some surprising truths in this respect. As per the report, marketers all over the globe are using mobile marketing techniques in a way that is having a depreciating effect on the user experience of the mobile users.
There are a lot of techniques and technologies are at the disposal of marketers today. From native apps to powerful mobile web to mobile-friendly responsive web design to location technologies like Beacons to augmented reality, there have been a plethora of technologies that marketers can put to use to target their audience. But the real problem lies elsewhere. It is the lack of understanding of these technologies and how they can be used to boost the user experience.
Having understood this, we are going to introduce here 10 awesome tips for an effective mobile marketing strategy.
Mobile has become the preferred means of communicating and connecting for the majority of consumers. In fact, more than 80 percent of Internet users own a mobile device, according to Smart Insights. Further, the same publication reports that consumers spend more time on their mobile devices than they do on a desktop computer.
Here’s a look at the basics of mobile marketing and why more small business owners have incorporated it into their strategy.
Modern business relies on mobile connectivity. As consumers access brick-and-mortar and e-commerce platforms alike, future plans grow alongside the smartphone’s newest innovation. Mobile marketing is essential for sales-increasing business plans, and a few strategies can greatly enhance your potency in the marketplace.
Check out the following mobile marketing strategies guaranteed to drive sales with mobile marketing.
The growth in mobile device usage has changed the way we shop and this growth shows no signs of relenting. In the first quarter of 2015 smartphones accounted for 18% of e-commerce sales worldwide and this is a 56% increase on the same period in 2014. This will no doubt continue to grow.
So what does this all mean and how does it change the shopping environment? The availability of a convenient device means that online shopping is easier than ever. People can now shop while watching TV or doing just about anything else. Everything they need is at their finger tips 24 hours a day.
It is important to note that the increase in the use of mobile helps more than just e-commerce websites. It’s becoming increasingly common for shoppers to use their smartphone in-store, and this has a massive influence over whether a customer purchases a product. Retail stores need to take certain steps to incorporate mobile into their marketing plan. Little things like optimizing WIFI could help improve sales in-store. Find out more in this infographic from SnapParcel!
Mobile search and marketing are taking over business, whether you’re ready or not. It’s clear that Google now gives preference to mobile-friendly websites. If that wasn’t enough, almost half of all the traffic to your website originates from a smartphone so it’s becoming increasingly important for small businesses to think and plan for the small screen first. Let’s look at what is available to a small business to improve their small screen strategies and tools to make it easier than ever.
Mobile Marketing Mix
Mobile marketing is really comprised of a variety of strategies that get your message into the hands, literally, of your audience. SMS text messages, multimedia messages (MMS), push notifications in apps and from iBeacons, and other geolocation are all avenues for your business to send highly targeted audience coupons, special discounts, announcements, and other promotions. As more and more companies become more sophisticated in their mobile marketing strategies, it is key for small businesses to remember that the key is to be valuable, be personalized and be timely.
The CMO Council recently reported that nearly 30 percent of marketers already shifted their 2015 budget dollars away from traditional advertising to invest in digital marketing efforts. Research by Gartner echoes that sentiment, indicating that digital marketing budgets of companies across various industries will see an increase of about 20 percent this year. But is a move to mobile marketing appropriate for your small business? Here’s a look at some of the pros and cons mobile marketing may present.
- Specifically caters to the smaller screens common of mobile devices
- Can be optimized to use minimal bandwidth and only load certain features, resulting in a faster browsing experience
- Tend to have higher visibility in mobile searches