eCommerce Marketing

ECommerce marketing looks a bit different than marketing for other types of companies. Your goal is to drive traffic to your site and then convert those visitors into customers.

One of your goals with eCommerce marketing should be to win not only new business but also repeat business. You want customers to love you so much that they buy from you again and again.

How do you do that? Part of the equation is selling great products at a fair price. Another part is staying in contact with customers and giving them a reason to buy again. That might come through personalized promotions, engaging social media posts, or “we miss you” emails with a special offer.

The key is understanding your customers and knowing what drives them to buy from you over and over. Focus on providing stellar customer support and nurturing that customer relationship, and you’re off to a great start.

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site

Setting up your own online business is easy, profiting from it, not so much. Traffic means nothing if visitors do not sign up, subscribe, buy or complete the action you want them to. With limited conversion, all your investment in advertising will go down the drain.

The success of any eCommerce venture boils down to one metric, conversion rate. It is the measure of your business’s profitability. To convert visitors into customers, you need a Conversion Rate Optimization campaign, but every decision you make is crucial. Embark on an uneducated campaign based on gut feeling and guesswork, and you stand to lose sales and revenue.

Here are some optimization pointers guaranteed to increase the conversion rate of your eCommerce site.

1. Earn visitors’ trust

Your visitors want evidence of credibility. Adding the following to your site should do the trick -

  • Testimonials: Fun fact, your customers are better at selling your products and services than you are. Shoppers trust products that have been tested and green lighted by other shoppers.
  • SSL certificate: Put up an SSL seal at your website especially on the check-out page. An SSL certificate may be pricey, but it is worth the investment.
  • Mention the relevant press coverage, awards and certifications you have received.
  • Provide more than one payment option. You stand to lose customers who do not find their preferred mode of payment.

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site
Image via: Acquisio

10 Ecommerce Trends to Consider [Infographic]

Well, the new year has kicked in and you need to gear yourself for a new battle in this competitive era. You need to know that the eCommerce industry is shaping up very well and this change is gaining momentum with each passing year.

The companies are looking for new ways and techniques to showcase their solutions in a better way than their competitors. The need of today is to implement the best trends and tips, which allure the consumers in a better way.

Linda Bustos, Co-founder of Edgacent said, “eCommerce leaders will have to keep up with these changes (and others) to survive and stay ahead.”

The SSL2BUY has made efforts for those entrepreneurs who are in search of top 10 ecommerce trends to consider this year, which can skyrocket their eCommerce website to the pinnacle of success. Go through those ecommerce trends in the infographic below and achieve success.

3 Proven Ways to Make Online Payments Easier for Your Customers

The most effective marketing campaigns and most beautifully designed websites can be instantly undone by one thing: Cart abandonment. Simply put, if your customers aren’t making it through the checkout, they might as well not be there. Cart abandonment has a myriad of causes but there’s one that’s more interesting to us than any other: Online payments.

If your checkout is a friction-free delight, your customers will glide through the process. However, if your checkout is a convoluted mess, they’ll leave and never return.

In this blog, I’m going to look at three ways you can streamline your online payments and make your checkout process a nicer experience.

3 Proven Ways to Make Online Payments Easier for Your Customers

What Subscription Box Shoppers Want and Don’t Want [Infographic]

Consumers have a crazy selection of subscription box services to choose from these days. Subscription boxes have grown at breakneck speeds over the past five years. What started as a small, niche market now covers everything imaginable. Consumers are often quick to sign up for subscription box services but are often quick to leave as well. The average length a consumer keeps a subscription service is only 125 days just over 4 months.  It’s challenging for businesses to try and retain customers after they’ve subscribed.

Shorr Packaging recently surveyed 500 subscription box consumers in the U.S. to learn more about what they like about subscription boxes and also why they unsubscribe. They found subscription box subscribers are mostly young, female, educated and single.  To learn more about the results of their survey, check out the infographic below.

Is Money Leaking From Your eCommerce Store [Infographic]

Starting a business is like building a ship and embarking on a voyage, armed with a plan, a map, and a team. You have to sail with uncertainty against storms and unpredictable weather. But once you have your ship built and you’ve sailed away, it’s critical that you consistently check the hull for leaks, damage, and wear.

The same is true for your eCommerce store. Understanding where your vulnerabilities may exist, along with what investments will create the most optimal return on profitability is a key aspect to completing your journey successfully.

Working day to day to help eCommerce companies grow and expand means Red Stag Fulfillment understands the necessity of making these investments, which is why they’ve created an infographic to help you plug the holes in your ship (aka your eCommerce store), and increase returns of the investments you’ve made along your journey.

4 Easy Steps for Integrating eCommerce in Retail Business

As technology has become more integral to the lives of average people, eCommerce has become more important to business. Incorporating eCommerce into a business is an important step for ensuring long-term growth and sustainability. Existing businesses with an established customer base will need an eCommerce solution to adapt to the needs of newer, potential customers.

4 Easy Steps for Integrating eCommerce in Retail Business

How M-Commerce is Changing Shopping

The growth in mobile device usage has changed the way we shop and this growth shows no signs of relenting. In the first quarter of 2015 smartphones accounted for 18% of e-commerce sales worldwide and this is a 56% increase on the same period in 2014. This will no doubt continue to grow.

So what does this all mean and how does it change the shopping environment? The availability of a convenient device means that online shopping is easier than ever. People can now shop while watching TV or doing just about anything else. Everything they need is at their finger tips 24 hours a day.

It is important to note that the increase in the use of mobile helps more than just e-commerce websites. It’s becoming increasingly common for shoppers to use their smartphone in-store, and this has a massive influence over whether a customer purchases a product. Retail stores need to take certain steps to incorporate mobile into their marketing plan. Little things like optimizing WIFI could help improve sales in-store. Find out more in this infographic from SnapParcel!

Online Retail versus Brick and Mortar

If you’re contemplating starting a retail business, you may be on the fence about whether to make it an online retail store or a brick-and-mortar. Here are the pros and cons of each to help you in your decision. Online…
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