Originally published on AllBusiness.com.
Recently, I attended a local networking event, and we had a speed networking element where we’d walk up to another attendee and ask a scripted question. Rather than the easy “what do you do?”-type softball questions, we had to ask much more thought-provoking questions, like “What do you want to be remembered for in your business?”
Immediately, I bristled when this question came up. I didn’t need to change the world with my content marketing firm; I didn’t need to be remembered for anything. But the question continued to eat at me. What did I want my legacy to be?
If you’ve read any of my posts, particularly those I write for Forbes, you know I write from experience.
Recently I visited a restaurant/entertainment complex in San Diego, and the experience left me less than satisfied. I’ve reflected on it, and come to the conclusion that the problem was this:
The owners invested money into the wrong aspects of the business.
Originally published on AllBusiness.
Like many entrepreneurs, I am also a mother. So, in a sense, I have two children: the human one and the business. They’re just two years apart (my son is 13 and the older of the two), and I’ve seen a lot of parallels in nurturing them both over the years.
If I’d written this article 10 years ago (oh wait, I did), the advice would be much different. With a teenager on the cusp of high school in my home, I find the strategies I apply to running my business a bit different than they were in the past.
Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact email@example.com.
Tell us who you are and what you do (include job title and link to your site).
I’m Ivana Taylor, the publisher of DIYMarketers.com — an online publication that gives low-cost marketing advice to small business owners.
Originally published on Allbusiness.com.
Since January, I’ve been hooked on monthly exercise challenges. I’ve done yoga. Sit-ups. Push-ups. Now I’m working on planks.
The benefit is that I can see a difference in my body. None of the daily challenges take that long, but they have a positive cumulative effect.
I started wondering: what would a 4-week micropreneur challenge look like for small business owners (whom I call micropreneurs when they do everything, or close to it, in their businesses)? Oddly enough, no one had created what I had in mind. So, ya know, I created one myself!
Originally posted on AllBusiness.
Look, I get it. Sometimes you’re sick to death of the industry your small business is in. It’s all you think about. It’s all you dream about. And yet, unless you plan on shutting down your business and doing something completely different, you’re kinda stuck with it.
The best you can do is figure out how to reignite that passion for your industry that you once felt.
It’s a bit like a relationship: In the early days, you couldn’t get enough of it. You worked day and night because you wanted to immerse yourself in this thing. But over time, your lust for your industry has waned, and sometimes it’s all you can do to go to work in the morning.
But, just like good marriage counseling, I’m going to give you some suggestions for how you can get excited about the field that you work in, even if you’ve been in it for eons.
If you want to make your blog posts shine, include links to reputable resources online. I do this day in and out, so wanted to give you a few tips on how to get the best links.
Tip 1: Make Them No Older Than a Year
When you’re Googling something, click the Tools button just above search results. You’ll see a couple of other dropdown menus appear, including Any Time. Click it, then choose Past Year.
Originally Posted on AllBusiness.
If you lived during the time of Christopher Columbus, veering off course when sailing across the uncharted seas could have serious negative consequences—or it could have led you to amazing new discoveries. But when you veer away from what should be the aim of your small business and lose focus, it can make it harder to reach your original goals and cause you to lose sight of the original mission you had for your company.
And yet, losing focus has happened to us all at one point or another, hasn’t it? I know it has for me—at times I’ve had my attention stolen by things that didn’t serve the greater good of my marketing business.
Maybe I took on a client in an industry that required more research and work than the core industries we focus on. Or maybe I decided to start doing more public speaking, even though it made me uncomfortable and didn’t really bring me new business.
I have to remind myself that not everyone is a writer like I am. That sometimes businesses struggle to hit the mark with their blog content (if they didn’t, I’d be out of business). Still, I know that often, entrepreneurs are willing to make their blog content better…only they don’t know how. So let me provide a few easy-to-implement (with professional results) tips that will help you look like a content rock star…even if you’re far from it.