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Rod Austin Interview

Marketing Eggspert Interview: Rod Austin of Pagely

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com

Tell us who you are and what you do (include job title).

Rod Austin, Director of Marketing at Pagely.

Micropreneurs

5 Things We Micropreneurs Really Want for Christmas

Originally published on AllBusiness.com

As I’m making my holiday wish list on Amazon and sending it to my mother (Don’t judge! Don’t you wish your mom still sent you fuzzy socks for Christmas?), I’m thinking about those less tangible things I’d love someone to give me that are perfect for a micropreneur like myself (someone who operates a business on a very small scale).

If Santa is reading this, here are the things this micropreneur hopes to find in her stocking on Christmas morning:

On Losing a Great Employee

One of the biggest headaches for any business owner — but particularly a micropreneur, who does the bulk of the work but may have a freelancer or two — is finding and keeping good talent. I’ve worked with a dozen freelance writers over the past 13 years with Egg, and I know how hard it is to find not only talented writers but also people who are reliable and willing to work with me for years.

How to Be a Kick-Ass #GirlBoss (or #BoyBoss)

I’m not sure why so many businesses — large and small — fall into the same patterns and processes…and then wonder why they don’t work. Meetings. Customer service scripts. Invoicing processes. All of these things can be dull as lead…but they don’t have to be.

Today I want to inspire you to think outside of the corporate box about how your business should be run. Remember: you’re the #GirlBoss or #BoyBoss. You aren’t beholden to how other companies do things. Make it your own! Set your own rules.

Gift Of Time

Happy Birthday to Me. On Giving Yourself the Gift of Time

Hi there folks. Rather than talking about content marketing this month, I wanted to veer off subject slightly and take more of an entrepreneurial and work/life balance slant this post. I want to talk about the importance of giving yourself the gift of time.

My birthday is in two days. I’ll be 41 (shout out to my editor, Sian, who also celebrated a birthday this month! We’re a bunch of Libras!). I won’t be working on my birthday because: BIRTHDAY! And the best gift I’m giving myself is that gift of time.

Writing A Business Book

4 Myths About Writing a Business Book

I’m a firm believer that writing a business book is a fantastic marketing strategy. Not only do you educate your market, but you also establish thought leadership in your industry. Think about it: if you were considering hiring someone to…
Maria Gianotti - Marketing Interview

Marketing Eggspert Interview: Maria Gianotti of Vibes

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact sian@eggmarketingpr.com.…
Business

What Do You Want To Be Remembered For In Your Business?

Originally published on AllBusiness.com

Recently, I attended a local networking event, and we had a speed networking element where we’d walk up to another attendee and ask a scripted question. Rather than the easy “what do you do?”-type softball questions, we had to ask much more thought-provoking questions, like “What do you want to be remembered for?”

Immediately, I bristled when this question came up. I didn’t need to change the world with my content marketing firm; I didn’t need to be remembered for anything. But the question continued to eat at me. What did I want my legacy to be?

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