The key to a good content marketing strategy is to provide content for leads no matter where they are in their purchase journey. But that means creating a good program to nurture those leads that are not yet ready to buy to help them through their journey and towards your product or service. While the specifics of an effective lead nurturing program will be different for every business, these are three fail-proof ways to nurture every lead until they are ready to buy.
In this Marketing Eggspert round-up we include posts about lead generation, Instagram stories, bloggers block, copywriting, CTAs, how to make a website, recruiting strategies, remarketing, PRs and collaborations.
9 Small Business Lead Generation Techniques That You Need to Know - In this post, Lim shows you nine lead generation techniques that can be implemented on even the smallest budget. Limwriter
Instagram Stories + Your Website Copywriting - Copywriting isn’t always about persuading the person to buy right away. Most often, it’s about moving the person to the next stage in the sales cycle. The Savvy Copywriter
Undoubtedly you’ve noticed that after visiting a website and especially if you’ve checked out products while you were there, related ads seem to follow you everywhere you go online.
You might wonder if your computer or smartphone is spying on you. Don’t worry; you’re just experiencing remarketing.
Remarketing is a technique used to target online advertising to website visitors. Typically, when you visit a website, it will interact with your web browser and leave a small file called a cookie. The file allows the website to recognize you when you return. It also provides data that can be used to send advertising to your device.