In this day in age, you need to be prominent on social media if you’re a small business. The problem? Knowing which social network to choose. With social media giants and newbies alike constantly competing for the next top spot in the online marketing industry, it can seem like you need to be everywhere to have a reasonable impact (or make any sort of dent in your online sales goal!) But the truth? It only takes one to really send you to the top.
For us, that’s Instagram. Back in 2010 when they first came on the scene, it was merely a cool place to share photos of the last night out with your friends, cool food pics (um, have you seen all of the toppings on my Sunday Funday Bloody Mary?) and maybe for the smartest of us, an occasional post promoting your up and coming venture. But now, it’s really not a choice but to be on the photo-sharing app.