At Egg, we’ve been writing and pitching more guest posts for our clients. We’ve learned a thing or two about what works and what doesn’t. Highly customized pitches work. Reading the blog where we want to place a post works. Finding a niche that doesn’t have enough content works. Spamming blogs with unrelated content does not.
I field guest post requests for The Marketing Eggspert blog too. It’s interesting that in the new age of Google regulations on SEO and keywords, I’m still getting requests from people who want to link to completely unrelated sites, like payday loans or online college courses. I turn them down, of course. I do have my blog’s reputation to uphold!
In the world of search engine optimization there are becoming fewer and fewer ways to truly promote your site in an honest way. One of the best and most popular ways is guest posting and there are a few reasons for this.
- It follows Google’s guidelines. Google is trying hard to make the Internet a better place and good, intelligent content is always looked at positively in the eyes of Google.
- It’s a win-win situation for both parties. Authors who guest post are looking for links back to their site. These links help sites rank higher in the search engines, while blog owners are looking for fresh content to post on their site. This keeps readers coming back and hopefully draws new ones.
- It builds relationships. If site owners like the content that you write about, a one-time gig can turn into a regular contributor. Also, if you continue to put out original high-quality work, people tend to take notice and guest posting opportunities become easier and easier. There are networks of site owners and blog writers that keep a tight circle and once you’re in, exposure, traffic, and conversions soon follow.
The second hardest part of guest posting though is getting your foot in the door (I say second because if you can’t write well, well…no one is going to read it, let alone accept it. So that has to be number one). Pitching potential sites can be difficult. Now, I have been doing this for a few months now with success and these are three simple I have found to get over half of your guest pitches picked up.
#1 Know the Site
Site owners put a lot of time and effort into creating a blog that people want to read. For most of them, that’s all they do. It’s the way they make their living. If you are to stumble upon a site that offers guest posting please, please know their content.
Guest posting makes up a critical part of the blogosphere. It’s web marketing at its best: guest posts connect bloggers with one another, and they’re an indispensable tool for new web writers who want to make a splash in the business. Heck, I’m writing this guest post right now because I believe in it as a promising and rewarding enterprise for bloggers of all stripes.
But that’s not to say that all guest posts are written well, or that all of them live up to the lofty expectations set by the webmasters who intend to publish them. No, guest posting is an art unto itself, one that requires skill and dedication from the author if they hope to get any notoriety in the blogosphere. You can’t simply regurgitate the day’s news on someone else’s blog and expect to reap the rewards of insightful comments or a newfound readership. In short, it takes effort to craft a great guest post.
As an experienced guest poster myself, I’d like to clue you in on a few points that will take your guest posting from ordinary to newsworthy.