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Google Vs. Facebook: Which is Right for My Business?

It is obvious that marketing online is the wave of the future. However, with so many different options for digital advertising and so many confusing aspects and , it can be challenging for a business to decipher what online strategies will work best for their needs.

The two biggest heavy hitters in the digital marketing world are currently Google vs. Facebook Ads. Depending on your company and goals, one of these platforms may be more successful for you than the other. However, with both offering such robust options for advertising, how can you decide which one is best for you?

How to Improve Your Facebook Ads ROI

It’s becoming increasingly difficult to get much organic reach for your Facebook Pages. As a result, many businesses have turned to Facebook Ads to ensure that they reach the right audience.

Facebook Ads is also hailed as the much cheaper and all-around better cousin of Google Adwords, but is that always the case?

It’s expected that by the middle of this year, Facebook will  begin running out of places to show ads. For advertisers that means it’s going to become more costly to put your ads on the social network.

For that reason, it’s becoming even more important to get a decent Facebook Ads ROI. Which is why I’m here today to show you exactly how to do that.

How to Improve Your Facebook Ads ROI

How To Do Your Own Online Marketing

Whether you own a ‘Brick & Mortar’ or you’re an online nomad, there are so many advantages to online marketing. Kicking out old sales tactics and going to where all the attention is now - The Internet.

We are a couple of months into the new year so my team has been able to forecast how the year’s online marketing will behave – which means we have also put together a simple strategy for you DIYers out there! I strongly believe ANY small business employing these techniques can be successful.

This guide is for those which are slightly familiar with SEO concepts, have some time on their hands, and would like to allocate money into something other than online marketing agencies.

This does take time, and usually requires a level of adapting to your current situation within the market! That old saying “there’s no such thing as a free lunch” holds true as always.

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