Originally published in AllBusiness.com
As always, I find inspiration for my business articles in the things I experience personally. Let’s start this article off with a little TMI: I am divorced and dating at 40. It’s an interesting world, and I’m learning a lot (though I have to say, it’s not for the faint of heart!). It occurred to me that there are parallels between what you’d want in a good mate and what you’d want in a content marketing partner, someone who will help you to produce articles, blog posts, and other creative content to promote your business and your goods and services.