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What is SEO and the Main Reasons You Should Invest In It?

SEO is more important than ever. It is vital that your consumers can find you online, if not, your traffic, sales and conversion rate may be very low. As well as this, the increased competition in almost every industry means that it is harder to be seen.

With all this, it becomes essential for business owners to be aware of SEO and how it can benefit their business. If you are just getting started in the world of SEO, then you have come to the right place. This blog post will explain SEO and why it is important as well as reveal the main reasons why you should invest in it.

What is SEO and the Main Reasons You Should Invest In It?

Advanced Search Queries for a White Hat Approach to SEO

Google gets about 78% of the worldwide search traffic, and this is precisely what makes most webmasters focus primarily on ranking in Google, over other search engines. However, Google has really evolved over the past few years when it comes to fighting black hat SEO techniques.

Simply blasting your site with thousands of links no longer helps you get into the first page for your desired keywords as it used to back in the day, but instead gets you a penalty faster than you can imagine.

That being said, it’s time to step up your SEO game and put in some serious effort into ranking your site. And if you’re willing to do that, then we have some really good news for you.

We will be sharing some little-known information on how you can get great links naturally using some advanced search queries and search operators.

Why Your Business Needs SEO NOW (Infographic)

Technology allowed the business landscape to change and innovate. Because of the continuous emergence of different platforms and mechanisms in which companies may expand and develop, the market has been more crucial than ever before.

Business owners who want to adapt to the technology’s demands have heard it a hundred times before: a successful business needs SEO in order for it to remain successful and on the top.

SEO and search marketing play such a major role in the success of all businesses, regardless of industry. Almost every business, no matter the size, has some sort of web presence and they are all competing for a few positions at the top of the Search Engine Results Page (SERP’s).

From producing high rankings in the search results to shaping a company’s brand and voice, SEO is a vital part of the success of any company.

This infographic will convince you why you need SEO for your business today.

Combining SEO, SMM, and Adwords to Make a Success of Your Business

Promoting a business online is a multifaceted one these days. It is no longer enough just to do search engine optimization (SEO), social media marketing, and paid advertisements using Google Adwords.

You need to do all of them in concert to make a success of your business without breaking the bank. However, establishing a symbiotic relationship with these three facets of online marketing is not always easy. Here are some issues you will encounter.

Combining SEO, SMM, and Adwords to Make a Success of Your Business

Combining SEO, SMM, and Adwords to Make a Success of Your Business

Promoting a business online is a multifaceted one these days. It is no longer enough just to do search engine optimization (SEO), social media marketing, and paid advertisements using Google Adwords.

You need to do all of them in concert to make a success of your business without breaking the bank. However, establishing a symbiotic relationship with these three facets of online marketing is not always easy. Here are some issues you will encounter.

Combining SEO, SMM, and Adwords to Make a Success of Your Business

How to Tell if You Are Neglecting Link Building

Link building is about getting hyperlinks from other websites to your own. It gives your visitors a way to navigate between pages on the Internet. After that, search engines use links to crawl the web. In fact, they crawl the links between individual pages on your website. In addition, they crawl the links between entire websites. There are many techniques for link building, which can vary in complexity.

Some digital marketers think link building is the most difficult part of the job. The landscape of SEO and link building is always changing. Yet, today, the importance of link building has never been higher. In order to compete and thrive online, you need to deploy high-quality campaigns. Here’s how to tell if you have been neglecting link building.

How to Tell if You Are Neglecting Link Building

How Can You Use SEO To Boost Your Website? Read This!

One of the most transformative technologies of this century is the Internet. This interconnection of computers and devices allows us to communicate with each other over long distances. It also allows us to browse through websites for information.

There are many kinds of data that people are interested in. Some of the most important is information about products and services that they can buy. This information is found in business websites. These are specially built online locations where you can learn about enterprises and what they have to offer. Each one has its own website and it is a major online advertising and promotion tool.

To make the websites more popular online, webmasters can conduct a process known as Search Engine Optimization (SEO) on them after construction. What is this process and how does it help? Read on to find out.

How Can You Use SEO To Boost Your Website? Read This!

Marketing Eggspert Round-Up: Blogging, Youtube, Headlines & More

In this Marketing Eggspert monthly round-up we include posts regarding article promotion strategies, improving your SEO on your blog, media relations, long-tail SEO in content, blogging for your business, how to get more views on Youtube, writing great headlines, new title tag guidelines and how to get your guest-posting pitch rejected.

Marketing Eggspert Round-Up: Blogging, Youtube, Headlines & More

Natural Links: Healthy for Content or Just a Health Fad?

Act natural.

Guide to building natural links.

Relating much?

Google says that Links are one of the top three ranking factors that decide the fate of a website.

So, our first response was to get as many backlinks as possible for each content we write. Working in an SEO firm, I know one thing for sure; the clients are obsessed with the backlinks. Some clients do not care for the rankings as much as they care for the number of backlinks. They would consider work of an SEO as ‘not up to the mark’ if he is ‘making’ fewer backlinks.

Is SEO so tough or are we making it that way?

Is getting the links so important or are we making it that way?

Firstly, let us make one thing very clear; when we are stressing on the importance of links, we are talking about the natural links.

Natural links?

Yes, natural links or they are also known – the organic links or good links or true links. Basically, a natural link is one which is earned and not bought with the intention of manipulating the Google search rankings.

Let us talk about the importance of natural links in detail

Natural Links: Healthy for Content or Just a Health Fad?

Why You Should Use a VPN for SEO

The Marketing Eggspert Blog is a great resource for individuals and businesses that hope to add new tools to their social media and online marketing belts, and it is one of my favorite blogs to subscribe to. Readers will be interested in this recent piece on improving SEO by using social media marketing.

SEO and online marketing requires that you consider every possible tool and adjust your strategies on a daily basis. This week’s miracle website is forgotten in a month. That is the nature of the business, but there is no reason to fear. You are intelligent and can keep on top of everything. Start to consider tools outside of the box, and one of the first ones you should consider is the Virtual Private Network (VPN).

If you are wondering what a VPN is, it is a service that allows you to connect to an offsite secure server and reroute all of your traffic through that service. The connection is encrypted (keeping your data safe) and the server will mask your IP address, making it look like you’re actually browsing the internet from the server location. While originally developed for military and business use, over the past decade their use by consumers and others has exploded.

http://www.photospin.com/Image/5e5e4f1d-468e-4d36-a3d4-7cde6db060f3

4 Stunning Strategies of Enhancing SEO using Social Media Marketing

Initially, when you talked about Search Engine Optimisation marketing, everyone saw quality content and website optimisation. However, significant changes have been evident over the years. Besides link building, keywords density, and SEO web optimisation, social media now play a critical role in boosting SEO campaigns.

Those who have learnt the sweet secret are enjoying the fruits. The good news is that everyone can be part of this happy caravan. So how best can one boost SEO using social media marketing strategies?

4 Stunning Strategies of Enhancing SEO using Social Media Marketing

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