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How To Successfully Launch And Grow Your Local Business

How to Successfully Launch and Grow Your Local Business

Originally published on If I could go back 13 years to when I first launched my marketing company, I would do things a little differently. Of course, I’ve learned a lot along my entrepreneurial journey, and am much savvier…

New Yelp Feature Emphasizes Need for Local Businesses to Control Their Online Identity

Yelp is one of the most visited review sites because of users who contribute rich and colorful details about their consumer experiences. Not only will they write extensive reviews, but they often upload photos that provide a visual element to their accounts. Yelp contains more than 30 million reviews, making it a vital element of a business's online reputation.

How You Can Localize Your Small Business

There’s been a lot of talk about localization lately. If you’re following the buzz words, you’ll know that big businesses around the world are localizing to meet consumer needs. They design products, offers and messages to appeal to the personal…

2 Easy Ways Your Local Small Business Can Attract Tons of Facebook Followers

If you run a clothing boutique, craft shop, restaurant, or any other local business, you might be putting too much emphasis on offline marketing, and not enough on online. But get this: more than half of consumers are searching for local brands just like yours on Google. That’s why you need to step up your online marketing game.
The Secret To Effective Business Networking

The Secret to Effective Business Networking

I’ve been attending local networking events as long as I’ve run my content marketing agency (so, 13 years). I’m aware that trying to sell yourself isn’t the general concept behind effective business networking, that it’s better to build relationships over time…
Local SEO For Restaurants: Tips To Dominate Local Search

Local SEO for Restaurants: Tips to Dominate Local Search

In today’s fast-paced industry, people rely on mobile phones to search for local businesses. This is especially true when people look for restaurants. We expect to see a full menu and reviews in order for us to decide. As a…
How To Keep Your Business Partnership From Imploding

How to Keep Your Business Partnership From Imploding

Originally published on Running a business on your own, especially if you’re a first-time entrepreneur, can be daunting. There’s so much to do . . . so many mistakes to be made . . . So it’s understandable that…
How To Get A Grip On Local SEO In 2019

How to Get a Grip on Local SEO in 2019

Most of the SEO service providers have a local SEO service page today. Do you know why? The reason is simple: it is the SEO benefits associated with this genre of Search Engine Optimization.  If you have a local business…
What Do You Want To Be Remembered For In Your Business?

What Do You Want To Be Remembered For In Your Business?

Originally published on Recently, I attended a local networking event, and we had a speed networking element where we’d walk up to another attendee and ask a scripted question. Rather than the easy “what do you do?”-type softball questions,…
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