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Repurposing Content: How to Turn One Blog Post into a Marketing Machine

You’re ready to kick off a year of fantastic content marketing in 2018… only the thought of the sheer number of blog posts, ebooks, and whitepapers you’re planning to create is making your eyes cross. Personally, I’m a fan of letting my content work for me rather than the other way around, which is why I love this content marketing strategy:

Take a single blog post and leverage it to create multiple pieces of content.

It’s that simple. You were expecting some sort of sleight of hand or magic? Sorry to disappoint. But if you apply this strategy to your content, you’ll waste less brainpower trying to come up with new things to write about, and you’ll get really good at writing about the subjects you know well.

If you’ve been creating content on your business blog for a while, you’ve got rich data at your fingertips in your blog’s analytics. With this information, you can discover which of your blog posts resonated with the most people. Which posts got the most views? Which ones did people share heavily on social media? These are excellent topics to use as a launchpad for other content.

Learn how to leverage one blog post on Pagely.

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