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Marketing Eggspert Round-Up: Marketing Budgets

Marketing Eggspert Round-Up: Marketing Budgets

A marketing budget is very important for your business, but does everyone even consider it when planning their budgets? In this Marketing Eggspert round-up we’ve included posts to explain the importance of having a marketing budget including low budget strategies,…

How to Stretch Your Marketing Budget

By the end of the month you want to see real results from your marketing budget. It doesn’t matter if you are a business owner and you have worked on the marketing budget or if you are the head of…

5 Low-Budget Marketing Strategies Every Startup Can Afford

The competition among small businesses is high. So when opening a new business, you’ll have a long checklist of must-do tasks. In order to compete effectively, business owners need to be ready to give marketing all it takes. Honestly, no…

The Five Tools You Need to Make a Landing Page Video on a Budget

If you use your website to sell or generate leads, a simple landing page video can be a great tool for boosting your conversion rate. According to a recent study, in fact, 73% of internet users are more likely to buy a product or service after watching a video that explains it. But even if you're sold on trying video for your website, where do you start?

5 Ways to Research a Market without a Budget

If you are looking for ways to expand your business, enter a new niche, or increase revenue from your current niche by finding new customers, then you will need to do some careful market research to proceed. It is time-consuming and expensive to simply try to expand without carefully testing the waters to determine if your idea is likely to succeed. Unlike large corporations able to hire a research firm or even with an in-house team, any research a small or medium size business conducts creates additional expense or manpower needs.

Why You Can’t Afford NOT to Have a Marketing Budget

It eludes me why so many people put marketing last in their financial planning and budgeting. I understand that electricity and paying employees’ salaries is important, but establishing a marketing budget is just as important. Without it, you have no…
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