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Small Business Hacks to Help Boost Sales and Productivity

Productivity is critical for any small business. Large firms have whole departments for different functions, and have the luxury of moving at a slower pace due to their size and established nature.

Small firms, on the other hand, have no such luxury. Small businesses must look for every opportunity to improve productivity and sales.

Here are a few ways small business owners can do just that.

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3 Methods to Leveraging Content in Your Sales Approach

Companies, depending on their size and availability of resources, tend to either lump the sales and marketing functions of their business together or treat them as completely separate entities, funds allowing. In bigger companies, the two are usually separate with a distinct division in the duties and responsibilities of the sales and marketing teams. Despite this, the link between the two is undeniable and companies are more likely to benefit than not from recognising the potential gains to be made from crossovers between the two departments.

Content marketing is one such tool that is applicable in both departments and is often successful regardless of where it is applied. The Content Marketing Institute defines content marketing as a strategic approach targeted at creating and disseminating valuable, relevant and consistent content which is customized for individual customers in order to attract and retain the target audience and ultimately to improve profitable consumption.

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10 Ways To Improve Sales Through Effective Advertising

1010_4445288Closing sales is a crucial aspect of your business. Without it, you have no business. However, from a business perspective, the sales process actually starts with marketing.

Marketing can be defined as the business of generating good leads. However, savvy marketers do not rely on slick strategies, gimmicky tactics, or finding a perfect list broker to get a steady stream of targeted leads into a business funnel. Instead, they focus on things that have been proven to work for centuries: advertising.

Without marketing, there are no prospects, and without sales, there is no conversion of prospects into customers. So, think of good sales as a team sport where sales and marketing work together like a peanut butter and jelly sandwich.

With that in mind, here are 10 ways to generate more leads through advertising: Read more

The Peanut Butter and Jelly of Your Bottom Line

Good sales is a team sport, and working together, sales and marketing can be a powerful force for your business. As a marketer, I’ve helped sales take a corporate account from non-existent to closed in less than two months. I’ve worked with sales to position a product at the forefront of a trend that continues to drive sales today. And I’ve seen the ugly consequences of sales disconnected from marketing.

But working together, sales and marketing are like the peanut butter and jelly of your bottom line, making revenue more frequent and more profitable. The real trick is coming up with effective, non-invasive ways for ensuring this partnership happens. So I’ve come up with a list of tactics I use to get marketing and sales better aligned to boost sales and profits.

The Peanut Butter and Jelly of Your Bottom Line

Extend an Invitation

The most powerful way I’ve seen sales and marketing work together is by inviting marketing to existing sales status calls to learn and ask questions. For example, a target who was a casualty of the Great Recession was mistakenly kept on the sales pipeline list and sales passed her by, since she was no longer at the company. As a relationship marketer, I asked, “Where did she land?” This question and a close partnership with a salesperson resulted in a new corporate client in less than two months that would not have happened otherwise. Read more