Egg celebrated its 7th birthday this summer. Every year, I’m grateful to have another year of doing what I love. In looking back, I think I’ve learned a few things about entrepreneurship. Maybe sharing what I’ve learned will help you as a small business owner!
1. There’s a Reason People Tell You to Find Your Niche. Despite writing about zeroing in on a handful of products or services, it took me a while to learn this lesson. But I realized about three years ago that I was doing a lot and some of it not so well. It’s tempting to take on new streams of income when the opportunity arises, but if you can’t give it your all, you’re really not helping your company’s reputation. That’s why we’ve gotten out of pitching news to journalists. It’s challenging for agencies who work with bigger budget clients than we do, so trying to convince journalists to write about clients on small business budgets just wasn’t a value add for us.
2. Never Stop Marketing. This is one my husband has to remind me about fairly often. When we’re flush with work, I don’t look for more. But when things are slow, I’ve tended to scramble to find more projects. This summer, we saw the first slow season we’d seen in five years. I wasn’t prepared. Next time, I will be.