Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:
You only pay when someone actively clicks on your advert.
In the past, you never knew if your advertising was really connecting with people. With PPC, you know exactly who you’re reaching. And you know whether it’s working. The most common place to advertise with a PPC campaign is Google. You’ll choose a variety of keywords, and your website will appear as a sponsored result on the search page. You can also use PPC campaigns on Facebook, which have proven very effective.
Here are four reasons why you need PPC to promote your website.