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[Post Roundup] Everything You Need to Know About Guest Blogging Strategy

I’m a huge fan of having a guest blogging strategy, as any reader of my work around the Internet knows. There are so many reasons why you should guest blog on other blogs that target to your industry. It expands your reach. Lets you show you know your stuff. Gets you new business. That’s my favorite!

[Post Roundup] Everything You Need to Know About Guest Blogging

I wanted to share some of the best posts we’ve got here on Marketing Eggspert about guest blogging so you’ve got one big resource for it.

First, Understand Why You’re Doing It

A few years ago, Matt Cutts, the guy at Google who tells us what Google does and doesn’t like in terms of SEO, said that guest blogging wouldn’t give brands an SEO boost. I  don’t completely agree with him, but wrote this post to help you really figure out your strategy in guest blogging.

Succeed by Answering Your Target Market’s Questions

People are searching for information online. They want to know how to do something. Whether they should buy a particular product. How one solution stacks up against another. Whatever they want to know, you can provide answers in an informative guest post. By answering those questions and solving those problems, people begin to trust you, putting you one step closer to the sale.

Find New Customers by Guest Blogging

I was recently talking to a client that offers virtual legal services. She’s established a niche for herself, but her industry is so new, she has trouble finding clients.

I told her that her challenge was educating the marketplace. Sure, she offers legal services at a fraction of what the big boys charge, but if her audience doesn’t know that her company exists, she doesn’t stand to take some of that market share.

Find New Customers by Guest Blogging

I told her she could find new customers by  guest blogging on sites that cater to her audience as a solution.

Why Guest Blogging Works

I’ve been guest blogging for my own marketing company for years, and I use it as a way to show off my services (blog writing) and get introduced to new audiences. I’d say at least 30% of my leads come from people who have read my writing around the Web.

Why I Work with Guest Bloggers

If you're a regular reader of Marketing Eggspert, you know there are a lot of guest posts. There are a few reasons for this. 1. I'm busy blogging on CorpNet, BizLaunch, and Small Business Trends. 2. It's hard to come up with tons of fresh content! 3. I like to give up-and-coming bloggers the opportunity to shine.

Should You Guest Blog Under an Alias?

There are a lot of tips that you will find online about how to raise SEO and traffic to your website. One of the most heralded of these is guest blogging as it is a way to gain an audience for your content, as well as the ability to link back to your site. There is also bloggers out there that contribute not to the benefit of their own property, but to gain traffic for other sites, either as a favor or any other number of reasons. Sometimes the question will arise though, that if you are blogging for other web entities, should you blog under your real name or an alias. Below are some tips to help you decide what is best for you in your guest blogging ventures.

3 Simple Steps to Getting Over 50% of your Guest Pitches Picked Up

In the world of search engine optimization there are becoming fewer and fewer ways to truly promote your site in an honest way.  One of the best and most popular ways is guest posting and there are a few reasons for this.

  • It follows Google’s guidelines. Google is trying hard to make the Internet a better place and good, intelligent content is always looked at positively in the eyes of Google.
  • It’s a win-win situation for both parties. Authors who guest post are looking for links back to their site.  These links help sites rank higher in the search engines, while blog owners are looking for fresh content to post on their site.  This keeps readers coming back and hopefully draws new ones.
  • It builds relationships.  If site owners like the content that you write about, a one-time gig can turn into a regular contributor.  Also, if you continue to put out original high-quality work, people tend to take notice and guest posting opportunities become easier and easier.  There are networks of site owners and blog writers that keep a tight circle and once you’re in, exposure, traffic, and conversions soon follow.

The second hardest part of guest posting though is getting your foot in the door (I say second because if you can’t write well, well…no one is going to read it, let alone accept it.  So that has to be number one).  Pitching potential sites can be difficult.  Now, I have been doing this for a few months now with success and these are three simple I have found to get over half of your guest pitches picked up.

#1 Know the Site

Site owners put a lot of time and effort into creating a blog that people want to read.  For most of them, that’s all they do.  It’s the way they make their living.  If you are to stumble upon a site that offers guest posting please, please know their content.

How to Craft the Most Successful Guest Post

Guest posting makes up a critical part of the blogosphere. It’s web marketing at its best: guest posts connect bloggers with one another, and they’re an indispensable tool for new web writers who want to make a splash in the business. Heck, I’m writing this guest post right now because I believe in it as a promising and rewarding enterprise for bloggers of all stripes.

But that’s not to say that all guest posts are written well, or that all of them live up to the lofty expectations set by the webmasters who intend to publish them. No, guest posting is an art unto itself, one that requires skill and dedication from the author if they hope to get any notoriety in the blogosphere. You can’t simply regurgitate the day’s news on someone else’s blog and expect to reap the rewards of insightful comments or a newfound readership. In short, it takes effort to craft a great guest post.

As an experienced guest poster myself, I’d like to clue you in on a few points that will take your guest posting from ordinary to newsworthy.

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