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How to Create a Culture That Will Allow Digital Marketing to Flourish

Almost every business concern wants to join the digital marketing bandwagon. It’s an investment that brings quick, measurable results so it’s not something that’s a passing fancy. With its special features, it is faster to get feedback on consumer behaviors and preferences. It can provide consumer metrics such as statistics on sales conversions, type of content that works or doesn’t, or  how long and how often consumers stay on a web page or use a website.

By definition, digital marketing is a brand or product promotion using different types of electronic media, and methods and channels that allow organizations to do real time analysis of marketing campaigns and quickly know what campaigns work. In the early days, digital marketers rely on computers connected to the Internet. Now there are more avenues to explore and utilize, including digital radio channels and television, electronic billboards, podcasts, mobile apps, mobile SMS and wireless text messaging.

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Understanding Behavioral Economics and its Correlation to Digital Marketing

What would make a social media user share content with his family and friends? What would entice him to click an external link? What type of content would be convincing enough to convert a “like” to an eventual sale? These are some of the questions that constantly bug digital marketers. Digital marketing, a subcategory of marketing, uses digital platforms such as Short Message Service (SMS), electronic billboards, social media, and apps to promote and sell products. In creating effective digital marketing strategies, it’s imperative to understand consumer buying behaviour.

“The brain is the organ of economic decisions. With behavioral economics, we want to use facts and constructs to reveal the limitations on computation, willpower, and self-interest,” says Dr. Colin Camerer, an experimental economist at the California Institute of Technology. Behavioral economics, or the “economics from the inside” of the mind, can be a useful tool for digital marketers.

If you’re an entrepreneur or head of an advocacy group aiming to reach your target audience, here are four things you should know about digital marketing trends and their correlation to behavioral economics.

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Strategic Digital Marketing Guide for SMBs [Infographic]

Digital marketing, without a doubt, is one of the most useful strategies that a business can use to increase its brand presence online and attract leads and retain more loyal customers nowadays. Not only is it more cost-effective than the traditional approach, but it is also highly measurable from time to time, so the business does not have to wait until the end of the campaign to see results.

Way back then, businesses can only rely on limited platforms such as T.V, newspaper, trade shows, billboards, and leaflets to spread their marketing message across the market. Though these mediums have proven their worth over the past decades, there is no denying that people have already grown tired being choked up by the repetitive and often trashy ads by brands using these platforms nowadays.

In contrast, digital marketing continues to experience steady growth in the past recent years. With the penetration of internet and increasing smartphone usage and social media, having a brand presence online has rapidly become an imperative. Today, even a local burger joint can have a website that ranks well on Google, has a well-maintained profile on Facebook, Twitter, and Instagram, and updates their customers about their newest products and promos through e-mail.

If you own a small or medium sized business and want to extend your reach beyond your local market, then this post is perfect for you. Check this infographic from CJG Digital Marketing as they present to us an easy to follow 4-step process that can help you start a strategic digital marketing campaign today. Read more

Excite to Engage in the Digital Age

With more and more consumers worldwide not only adopting the internet but all other things digital including smartphones, tablets and social media, we’re now seeing a changing landscape for businesses. It’s a landscape that gives less preference to big brands, and more preference to those who engage and excite their customers across all their digital touch points. This outlook is highly competitive and one that allows easy and open access to all sorts of information about your company, products and brands.

We should understand the role of search engines for high visibility; this is not entirely attributed to strategic keywords. In fact, your on-page SEO has to be a comprehensive and cohesive approach in securing uniformity and consistency in design. This includes gripping and eye-catchy images, along with templates that are easy to load and access. Content also has to be centralized and streamlined to ensure optimal readability. Furthermore, it should contain visible and embedded links, along with PPC, LSI, and especially social and mobile media integration.

How does your business stay competitive in the current digital age? Here are some present day approaches and relevant tips to tweak your digital marketing efforts to keep your business booming and engaged with your customers throughout your digital channels. Read more