Skip to Content

Benefits of New Age Digital Marketing for Banking and Insurance Companies

In just a couple of years, kids born after the turn of the new millennium will enter our labour workforce. This is a generation that has never experienced the pre-internet era and their entry is likely to spur the growth of online banking, especially in emerging economies where the adoption of internet banking is still low. According to a Boston Consulting Group study, the number of online banking users in emerging economies like India is expected to rise from 45 million at present to breach the 150 million mark by 2020.

The paradigm shift in the way these new customers transact could pose a challenge to banking institutions and insurance companies that still rely on their reputation and offline network to establish their market presence. Here is a list of marketing challenges that these organizations might come to face over the next few years along with our ideas on how to overcome them.

Benefits of New Age Digital Marketing for Banking and Insurance Companies Read more

Healthcare Stats Every Digital Marketer Must Know in 2017 [Infographic]

With an increased number of patients becoming active online to find a solution to their healthcare related problems and queries, the healthcare industry cannot just neglect having an effective and robust digital marketing strategy. To help healthcare organizations determine the best online marketing strategy for their brand, here are a few digital stats every marketers needs to pay attention to. Have a look at this infographic, presented by MedicoReach, a leading healthcare marketing company based in Texas, USA.  Read more

Why as a Small Business You Should Be Collaborating with a Digital Agency

As a small business, you will be aware of the limitations you face within the business world. One of these is the fact that you are unlikely to have the finances or resources to have your own marketing team.

Digital marketing is a lengthy and time consuming process, one which requires an investment and continuous improvement. Unlike traditional marketing, the crux of digital marketing processes such as SEO and PPC are still unknown to many small business owners. Bigger companies often have the resources to have an in-house team of digital marketers to enable project cohesion.

There are countless benefits to be gained from seeking the help of a digital agency, so long as you know what is to be expected and how to form a lasting partnership that will benefit not only your business but theirs also.

Why as a Small Business You Should Be Collaborating with a Digital Agency Read more