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Top 10 Tips To Reduce Your Support Queries Using Video

The failure to resolve problems with your customers in a timely manner is one of the top two reasons for customer loss. Of course your customers are going to have problems over time – we all know that is a given. However, it is not all that easy to deal with those problems efficiently and successfully enough as your company grows, thanks to the restraints on budget and time.

One of the greatest abilities of video marketing is its ability to reduce support queries. You will find that through the use of effective videos you will not only be able to resolve your customer problems, but also save time and increase customer satisfaction.

The thing is, most human beings are stubborn and don’t like asking for help. What’s even worse is when they have to wait for that help that they have so begrudgingly asked for.

The great thing about video is that it’s a powerful learning tool, which combines both audio and visual elements so that it can engage different learning types. Another great thing is that it’s very easily accessible online.

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9 Ways to Make Your Customers Happy [Infographic]

One of the great advantages of running a small business is that you are never too far removed from your customers. While the department heads of big corporations make big decisions based on second-hand insights and assumptions, the small business owner is uniquely placed to interact regularly with staff and clientele alike. Even if you don’t maintain a customer-facing role yourself, you’re probably no more than one degree removed from someone who does – and if you know what’s good for your business, you’ll make an effort to check in with the public face of your business each week. But are you making the most of this great opportunity?9 Ways to Make Your Customers Happy

Despite the growing scale of bigger businesses and the greater physical distances from which companies now operate, good customer service has become a more intimate affair than ever. The unique power of the internet is that everyone has a voice, while anonymity remains an option for all. In other words, your customers are free to speak openly and honestly about their experience with your business, whether it’s an online operation or based in bricks-and-mortar premises.

Your job as a small business owner in the 21st century is to ensure that when they use this voice, they talk to you first. Your reputation is at stake if you don’t create a rapport of loyalty, trust and accessibility with your customers. If they complain, you want them to complain to you – not publicly on Twitter. If they have praise, you want them to want to share it with the world. They will only do this if they are emotionally engaged with you and your team.

For some great tips on how to create this intimate atmosphere with your customers, check out Headway Capital’s new infographic below. It’s packed with insights and ideas on how to make the most of your B2C relationships from your vantage point as a small business. These small but meaningful changes can give your company the edge it needs over the slow-moving giants around you. Read more

Best of Customer Service Technology in 2016

Starting a business has never been easier than today. As you read these lines, new startups are being launched with little more than a single click on the mouse. The ever-growing market creates fierce competition, and high-quality products are no longer enough to keep your business sustainable.

To grow a successful business, you need to market your product. One of the best marketing strategies is exceptional customer service delivery. When your customers spread the news of their good experience with your company by word of mouth, they become brand advocates that influence other people to buy. Similarly, disgruntled customers tend to share their negative reviews with others. Online complaints in particular can go viral and completely destroy your business.

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What Yummy Cupcake’s Customer Service Can Teach Your Small Business

When your company turns ten years old, it’s cause for celebration. And what’s a birthday celebration without a (cup)cake?

That was the thought process when Susan Payton, the rockstar owner of Egg Marketing ordered and sent Yummy Cupcakes to loop in team members like myself from afar into the festivities.

The problem? The United States Postal Service didn’t quite get the message that this party needed to be enjoyed in a timely manner or else (like any good party that goes on for far too long), it’d start to rot. Read more