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When it comes to really engaging customers, personalization and customization are the current buzzwords. But how can you personalize marketing content if you have tens of thousands of customers and contacts?


Today’s marketing automation tools may help you reach masses, but you can do so in such a way that the message still feels personal. Here are some strategies for leveraging automation for your marketing campaigns.

1. Be More Responsive on Social Media

It can be overwhelming to manage multiple social media profiles for your brand. But social media automation tools can cut out a lot of the work. With a single dashboard, you can be logged in to multiple sites. You can schedule social shares rather than having to publish them each manually throughout the day. And you can set up monitoring alerts so that when a customer sends a message or leaves a comment, you can be instantly notified and respond promptly. That way, even if you aren’t on your social media profiles all day long, you can at least seem like you are.

Read More: Twelve Trends That Will Impact Social Media in 2019

2. Track Your Marketing Campaigns with a Custom Phone Number

While some marketing channels are easy to measure results from (email, social media, digital ads), others like print ads, commercials, and radio advertising are harder to assess. Using a VoIP phone system, you can create a different phone number for each marketing campaign (all being routed back to you). Looking at your call log, you can see how many people called a given number, which tells you how many people found you through the marketing campaign the number was assigned to.

Read more about marketing automation on MarTech Series.

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