Digital marketing is taking over these days, and a number of companies are opting for different digital marketing methods for their business purpose. These methods are innovative, unique, cost-effective, and an excellent way to reach out to more people at…
Several advertising groups and business advisers rouse people to invest in social media advertising, but you have to make sure that your email marketing efforts are not eclipsed when you pay more attention to social media. After all, email remains…
Email marketing is an integral part of any marketing strategy. But long gone are the days when a one-size-fits-all ideology was used for roping in new prospects. Email marketers now strategize their marketing approach and like to experiment (A/B test)…
Leverage the power of psychology to make your copywriting come to life and generate results. By molding your message to appeal to human behavior you can improve your ability to attract and retain the attention of your readers, and inspire…
Cold emailing is one of the scariest parts of prospecting. Unlike email marketing which involves turning a cold prospect warm through periodic engagement and interaction, cold emailing is the process of reaching out to a virtual stranger who you think…
The money isn’t on the list. It’s in your relationship with the list. How can you build great relationships with your email subscribers? You need to provide them with value. You need to give fascinating information that’s easy to consume.…
When you notice a rise in unsubscribe rates from your email list, as an email marketer you always tend to think that there is zero or no possibility to get them back. But it’s not always the case. If you…
Ever wondered what to incorporate into your marketing strategy to increase the client base? Direct mail marketing is the answer if you want to reach as many customers as you can. This method has been tested and found to be…
Many business owners with long email subscriber lists wonder how they can re-engage inactive and dormant users on their lists. After all, you spend a lot of time and money crafting and sending out emails that are meant to…
Email marketing is the cornerstone of many small business marketing campaigns. But its popularity has meant that the inboxes your emails end up in are full of a lot of other marketing messages. So how can you make sure that…